SRINIVAS MACHA

M: 982-***-**** E: adcmx8@r.postjobfree.com https://www.linkedin.com/in/srinivasmacha/ SUMMARY

I am a specialist with years of digital transformation, marketing communications, IT/IS and project management experience. I believe that every brand has a story to tell and every campaign wishes to engage, inform, surprise, delight, and positively impact the audiences. As a marketing/sales leader, I am a persuasive content writer who can put the meaning in the message to make brands accessible to customers. Have deep experience in research and analytics, media, consumer products and manufacturing sectors.

Key Skills: Digital Marketing & Analytics, Brand Strategy, Content Development, Project Management, IT Product Development & Management, Enterprise IT, ISMS/ISO 27001 Compliance Management, Enterprise Risk Management, UI/UX design

KEY STRENGTHS

Tech-savvy digital marketer having managed both B2B and B2C marketing objectives. Strong knowledge of the web, UI/UX design, digital marketing, social media & analytics

Proven ability in planning, writing/editing and publishing high-quality and relevant marketing communications for global audiences, including case studies, special reports, blogs, technology briefs, brochures, newsletters etc.

Extensive project management experience in IT product development & management and client relationships

Expertise in enterprise risk management; Designed and rolled out ISMS for ISO 27001:2013 compliance

Sales leader with strong experience in managing team and energizing team to surpass targets

Demonstrated leadership in building marketing, sales, operations, design and IT/IS teams from scratch PROFESSIONAL EXPERIENCE

Head, Marketing & Corporate Sales Happy Napi Sanitary Products Pvt Ltd (www.happynapi.com) January 2017 - Happy Napi is a fast growing technology-driven FMCG company with a focus on helping girls and women during their menstruation. Besides sanitary napkins, the company also manufactures and markets nutrition bars, and extends psychologist and Gynaecologist consulting services through a cloud-connected IOT platform. At Happy Napi, am responsible for:

Driving student-specific marketing initiatives, branding and corporate sales

On-ground activations, loyalty programs and student enrollment

Support company strategy and fund-raising initiatives

Devising technology processes to integrate various IOT offerings

Principal Consultant Praman Consulting August 2015 - December 2016 Praman Consulting is a boutique strategic marketing and sales consulting company. My responsibilities included acquiring new customers, designing and developing marketing, content and sales strategies, providing consulting on UI/UX, website revamps, marketing collaterals, content marketing, SEO/SEM etc. Among assignments executed include:

Delivered large and complex documentation projects as a Project Manager from initiation to closure

Project planning, execution, monitoring, tracking and reporting

Website strategy, design and copy, marketing collaterals, brochures and marketing support for Dipesh Engineering Works (www.dipeshengg.com), a reputed manufacturing and fabrications company

Designed and facilitated vision, mission and values (VMV) exercise for Dipesh Engineering Works

Design and copy for Doyen Infosolutions (www.doyen.co.in) website, a IT and Security services company

Wrote case-studies, opinion pieces and articles for several companies

A-304 Growmore Towers

Sector 2, Kharghar

Navi Mumbai 410 210

Maharashtra

Chief Operating Officer Ambit Software January 2015 – Jul 2015 Ambit Software works with enterprises and ISVs to grow and transform their business using IOT, Social, Mobile, Analytics and Cloud. As the COO of the Company, my responsibilities included managing client relationships, new business development, marketing, recruitment and strategy. Specifically:

• Ensured end to end implementation of product architectural requirements of clients

• Owned Release Management lifecycle - scheduling, coordinating and the management of releases for multiple applications.

• Ensured timely co-ordination of IT resources, test planning / monitoring / issue resolution within SIT & UAT phases before release to the client

• Handled key accounts in India, US and Dubai

CIO & Senior Vice President Aranca (www.aranca.com) November2004 – January 2015 Aranca is a global research, analytics and advisory firm (KPO) that provides research-backed actionable insights to empower decision-makers from Fortune 500 companies, financial institutions, and high potential start-ups. At Aranca:

As a member of the core team, my responsibilities included participating in company’s strategy discussions, helming marketing and corporate communications and driving technology implementations.

Designed and developed company’s global brand; Through various marketing initiatives, gave a fillip to sales process by generating leads through multiple channels

Led and executed digital marketing strategies by generating persuasive copy for the website, marketing collaterals, special reports, case studies, press releases and so on to drive web-site traffic and grew it six-fold in just three years

Designed, implemented and drove the adoption of CRM for business visibility for inside sales team strategy,

Built and led HR Process for the company; Created HR policies and SOPs

On the technology front, as the CIO of the company, setup and standardized a data center on Open Source technologies; built standards-based and procedure-driven workflows for operations that are compliant with ISMS policies and led the company to achieve ISO 27001:2013 certification in 2014

Head of Operations, Publishing Services Powerweave (www.magiix.com) November2003 – October2004

Architected a comprehensive editorial and production workflow solution with outsourcing capability

Was responsible for designing and setting up an outsourced publishing layout& design delivery studio, defined service delivery processes, quality assurance metrics and SLAs

Senior Research Analyst ARC Advisory Group Inc. (www.arcweb.com) September2002 – October 2003

Designed and executed several worldwide market forecast research studies in industrial automation, field-level control and flow devices for Boston, US-based global strategic consulting company

Studied and analyzed market strategies of Fortune 500 companies

Publisher & Managing Editor CRITICAL LINK July 2001 - August 2002

Produced, published and edited a niche technology management magazine for manufacturing and engineering professionals.

Executive Editor MM - The Industry Magazine (www.vogel.de) May 1998- June 2001

Executive Editor of India-edition of 110+ year old German brand MM (Maschinen Markt). MM India was a world-class manufacturing and technology management magazine

Supervised planning, editorial, marketing, advertising and circulation activities. Wrote several cover stories. ACADEMICS

• Marketing Analytics, S P Jain Institute of Management & Research

• MBA with Specialization in Marketing, Manonmaniam Sundarnar University

• Masters in Arts, Economics, Madurai Kamaraj University

• Certified ISO 27001:2013 Lead Auditor, IRCA

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