Richard Glisson
** *** **** *********, *** York *2790
adcmlh@r.postjobfree.com 662-***-****
Empire Resorts – Resorts World Catskills
Director of Marketing Operations
Senior Leader of a dynamic marketing team. Consistently out performing expectations in an increasingly competitive market in a high tax rate jurisdiction. Responsible for driving $200M+ annual revenues, increasing YoY results by 40%. Currently managing all facets of marketing and marketing operations including Database, Players Club, and Special Events & Promotions. Key liaison for New York State Gaming Commission and well versed in the regulatory environment of Class II and Class III in New York State.
Rush Street Gaming - Rivers Pittsburgh
Marketing Analyst
2008-2010
Opening team leader responsible for the creation of the Rivers Edge Player’s Club, database creation and point allocation, direct mail reinvestment strategy, Player Tracking System set up and programming, marketing plan + strategy and opening casino concepts for amenities.
Analyst on a team responsible for driving $325M+ annual revenues and managing a $75M+ annual marketing budget. Responsible for Rivers direct marketing strategy, brand management, promotions, advertising, the Rivers Edge Players Club loyalty program, entertainment and special events, Internet and mobile marketing, marketing reinvestment, group sales, public relations and community involvement. Development and execution of integrated branding, marketing and communication strategies across channels, including media placement (TV, Radio, Online, Outdoor), direct mail (400k+ pieces/month), eblasts, social networking channels and texting campaigns.
Horizon Casino Hotel -- Tropicana Entertainment
Marketing & Promotions Manager
2008
Marketing/Promotions Manager for riverboat property in the Jackson, Mississippi metro market. Responsible for marketing program and Player’s Club.
Pearl River Resort – CRDE
Media Buyer
2006-2008
Media buyer for the Choctaw Resort Development Enterprise, the development arm of the Mississippi Band of Choctaw Indians for the Pearl River Resort Complex.