Denver, CO 303-***-**** adcmha@r.postjobfree.com https://www.linkedin.com/in/shilpitalwar/

Multi-faceted marketing leader, Strategy, Brand building, Digital Marketing, Customer Acquisition- Retention & Loyalty- Experience, CRM, Global People Management, Global to startup sized companies

Willing to relocate Strategic Planning Digital & Non-Digital Marketing Cross-Functional Team Leader

B2B & B2C Marketing

Go to market strategy

Digital Marketing

ABM

Brand and Campaign Strategy

Product Marketing

Content Strategy and production

Lead Generation & Nurturing

CRM & Automation

Global Agencies experience

Email, SEO, SEM

Retention & Loyalty

MarComm

Product Marketing

Brick and Mortar Strategies

Global Project Management

Budget Management upto $3M

Research & Business Analytics

Agency & Vendor Management

Impactful and highly resourceful marketing executive accomplished in leadership of strategic business planning, creative digital and offline marketing, global project management, business analytics, and corporate communications. Action-oriented visionary utilizing 360 degree marketing to think big, simplify, and insist on high standards while maintaining frugality by delivering the most from each dollar spent.

Tactical and knowledgeable leader with strong business acumen and ability to “see the big picture” utilizing business research and analysis to develop global digital and offline channels with website, social media, email, mobile, print, customer promotions, loyalty programs, and other customer messaging for marketing optimization.

Creative problem solver with integrity and a mature understanding of products, services, and customer segmentation. Proactive with ability for successful lead generation to establish and engage clients, identify and satisfy their needs, thus maximizing long-term client retention and satisfaction. Collaborative results-focused leader with excellent communication and interpersonal abilities to build trust with diverse cross-functional Product, IT, Sales Operations, Finance, Legal, Compliance, Analytics and other teams to cultivate individual and collaborative team efforts to foster top performance in a cohesive environment.

Marketing experience in SaaS, and cloud, FinTech, Services, E-commerce, Telecom, Consumer Goods, Agency

Technical Skills: Salesforce; Marketo, Engagio, HubSpot; Act On; Google Analytics; Tableau;; Microsoft Office, Responsys, Bronto

Languages Fluency: English and Hindi

PROFESSIONAL EXPERIENCE

User Zoom Systems – Denver, CO (a SaaS company) 2019-Present

Global Customer Marketing Director (North America and EMEA)

Drive a wholesome customer experience by building a space for quality conversations with customers and driving pipeline of new opportunities, building loyalty and influencing retention

Customer Marketing Strategy – Strategy lead to drive customer engagement and retention. Pipeline growth by 28%

Product Marketing – Define GTM market strategies and success metrics with a multi-channel approaching with digital and non-digital tactics, develop messaging and positioning, collaborate with Product, IT, Sales, Engineering, Operations to create sales enablement materials such as playbooks, develop processes to drive efficiencies

Account Based Marketing(ABM) – ABM strategy and execution lead, launched campaigns across digital and non-digital mediums, defined ABM success metrics and coordinated with technology vendors, developed creatives and messaging

Digital marketing – Strategy lead for demand gen from existing customers with SEM and Email and retargeting

CRM – Map out a customer journey with cross-functional touchpoints, develop messaging and positioning, implement across email, digital and internal enablement tactics

Email Marketing- Lead strategy and content for email campaigns with testing strategies for creative, content, CTA, A/B

Account Based Marketing – Strategy lead and leading programs in close alignment sales with sales for ABM

Tech stack – Evaluate marketing tech stack for demand gen, email, ABM and loyalty

Content strategy – Create a content library of owned and third party content to build brand and drive customer engagement through nurture and loyalty programs

Customer events

Loyalty program – Oversee the loyalty program

Derive Systems – Denver, CO (a SaaS company) 2017 - 2019

Director of Marketing & Corporate Communications

Built B2B marketing department from scratch. Provide leadership and direction for marketing, development of demand generation programs, content & social media for Software as a Service (SaaS) company.

Strategic Planning – Lead marketing strategy for all tactics and supervise execution of lead and demand gen program, CRM, social media, email campaigns, website, content, paid media, events sales enablement and more.

Product Marketing – Led product marketing. Launched a new product to key customers. Led customer research. Developed voice of customer and positioning by segments and verticals. Develop sales enablement and marketing materials for a multi-channel campaign. Provide feedback to product and sales for future product roadmap and enhancements.

Account Based Marketing(ABM) – ABM strategy and execution lead, launched campaigns across digital and non-digital mediums, defined ABM success metrics and coordinated with technology vendors, developed creatives and messagingg

Digital Marketing – Develop and implement a wholesome digital strategy from lead gen to lead nurture, driving MQL with high SQL rates, supervise PPC, SEO and SEM campaigns, retargeting, defining KPIs and monitoring those to define continuous optimizations and future strategies, oversee social media strategy and metrics, develop testing strategy for emails-website-landing pages. Delivered over 2,000 qualified annual leads with 50% higher conversion rate

Content strategy and writing

Brand building – Define brand strategy with desired outcomes, messaging and tactics; identify events for brand awareness

Technology business leader – Lead sales and marketing automation platform integration strategies for driving customer experience

Events

CRM– Leader of strategy and execution of CRM email programs

Product Marketing – Strategy and development of sales collateral materials

Staff Leadership – Manage a team of marketers and agencies for lead and demand gen, social media, content, graphic design, events, digital marketing, CRM, email marketing and other marketing functions

SambaSafety – Denver, CO (a SaaS company) 2017 - 2019

Director of Marketing and Corporate Communications

Provide leadership and direction for marketing, development of lead generation programs, and communications for Software as a Service (SaaS) company. Lead co-branded marketing initiatives with channel partners.

Brand building – Lead the development and implementation of brand strategy across all channels and all geographies. Provide strategic and tactical leadership across digital, traditional media, publications and events in all channels. Manage all aspects of the marketing mix from strategy and execution to budgeting and reporting

Product Marketing –Led go to market strategies for direct and partner channels developing sales enablement materials across digital and non-digital channels such a sales collateral, ABM campaigns, webinars etc.

Account Based Marketing(ABM) – ABM strategy and execution lead, launched campaigns across digital and non-digital mediums, defined ABM success metrics and coordinated with technology vendors, developed creatives and messaging

Strategic Planning – Lead development and execution of personas and strategies for digital marketing as SEO, social media, email, website, content and paid media initiatives, plus offline marketing including print, direct mail, TV, and radio.

Customer Engagement – Hands-on leader for client engagement, CRM automation, lead generation and building of corporate branding efforts. Lead channel marketing and development of key partnerships to optimize growth.

Business Analytics – Establish KPIs and monitor quantitative and qualitative marketing ROI with executive reporting. Provided 36% incremental leads YoY with a higher conversion rate and a reduced budget

Staff Leadership – Oversee and provide direction, training, and mentoring of marketing team focused on optimizing marketing initiatives, increase client satisfaction, and maximize organizational goals.

Marketing Communications – Planning of marketing calendar, milestones and budget management aligning with objectives

Tradeshow & Event Planning – Direct all event planning and execution for special client events and tradeshows.

Product Marketing – Developed product messaging by segment across multi channel tactics

Public Relations – Lead all Public Relations and media outreach efforts, communication development and delivery

Shopathome.com – Denver, CO (E-commerce) 2016 - 2017

Director of Marketing - Customer Engagement & Loyalty

Directed online strategy development and execution, customer relationship strategy planning for CRM, email marketing, website, and other core marketing programs for online coupon and rewards company. Led marketing staff of analysts and managers, plus customer engagement teams focused on optimizing business. Grew incremental transactions by 22%

Customer Engagement – Led the customer engagement for social media, loyalty programs and email programs; developed customer communications to integrate messaging based on channel and client needs. Created improved retention efforts based on shopper behavior, transactional data and other analytics to focus communications.

Metrics – Significantly improved the volume of engaged shoppers with establishment of key KPIs and metrics to develop marketing plans.

Cross-Functional Collaboration – Collaborated with media and analytics to increase, engage customers to drive share of wallet by integrating third-party personalization engine based on customer preferences and site behaviors.

Western Union – Denver, CO (Financial Services) 2012 - 2016

Senior Marketing Manager - CRM, Retention & Acquisition

Lead marketing manager for CRM and loyalty, plus led development of strategy and design for marketing campaigns, marketing technology infrastructure, research and analysis. Collaborated with Analytics team for planning on testing strategies and what database models to build. Efficiently managed multimillion dollar budget oversight and cost control to optimize ROI while meeting business goals. Directed advertising agencies, creative teams and vendors to ensure top results and client satisfaction.

Brand Building – Collaborate with cross-functional marketing teams to identify opportunities to drive growth, build brands, improve existing product portfolio

Marketing Campaigns –Succeeded in increasing email response rates by 69% YoY. Senior CRM Lead for Direct-to-Consumer campaigns; expertise in email campaign best practices, deployment strategy, and testing to optimize results.

Loyalty Program Leader – Developed loyalty product and strategy with cross functional teams. Spearheaded 360 degree marketing plan to market program.

Client Retention & Growth – Succeeded in achievement of 12% retention growth resulting in 20% increase in revenues; grew 3.6% YoY with 4.8% increase in transactions for member generated revenues. Increased loyalty members by 10%.

Lead Program Manager – Subject matter expert on data and privacy rules. Spearheaded the global re-branding and relaunching of MyWU, the Western Union Loyalty Program, with oversight of cross-functional team of 60. This implementation required database changes and integration with POS systems at 55,000 locations nationwide, plus global customer service centers and WU.com.

Marketing Communications– Developed data and creative governance for CRM campaigns globally.

Mobile Marketing – Led development of strategy for mobile marketing utilizing industry knowledge of CAN-SPAM and Double Opt-in laws and strategies to optimize results.

Other Professional Experience

Merkle Inc., Denver – Manager DirecTV Account, Denver, CO, 2010-2012 (Performance marketing agency)

Marketing Manager – DISH Network, Denver, CO, 2009-2010 (Satellite TV and internet services)

Marketing Manager – Qwest Communications, Denver, CO, 2002 – 2009 (Telecom)

EDUCATION

Masters of Business Administration (Marketing) – New Delhi, India

Bachelor of Arts(Philosophy) – New Delhi, India

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