LYNETTE M. LENZ

Minneapolis, MN 612-***-****

adcmgk@r.postjobfree.com www.linkedin.com/in/lynettelenz RESULTS-DRIVEN MARKETING LEADER

Visionary marketing expert with a flair for orchestrating effective campaigns to drive business initiatives. Strong ability to balance short-term and long-term objectives for consistent revenue growth. Combines strategic market planning, organizational leadership and project management in new product and service development, campaign design and market launch. Tremendous ability to think laterally and exercise independent judgment to provide innovative solutions and effectively resolve issues. Key core competencies include:

• Brand Strategy

• Digital Marketing

• Customer Acquisition

• Revenue Accountability

• Strategic Market Planning

• Marketing and Communications Strategy

• Market Research

• Budget Management

• Coaching and Mentoring

• Vendor Relations

PROFESSIONAL EXPERIENCE

LML Consulting, LLC – Minneapolis, MN 2009 – Present CONSULTANT – MARKETING AND COMMUNICATIONS

Provide strategic and tactical planning, project and program management, creative development and implementation of all branding, marketing and communications.

• Medical Device: Provided B2B and B2C marketing and communications consulting specializing in strategy development, branding and execution of all marketing and communications initiatives.

• Financial Services: Managed overall planning, creation and implementation of marketing communications ensuring brand consistency. Worked with business partners and external agencies to develop strategic messaging and coordinating distribution to the appropriate channels/media.

• Banking: Led CFPB Letter Project Team coordinating across 16 work groups to ensure compliance and regulatory requirements were in place and met by required implementation date. U.S. Bank/Corporate Payment Systems – Minneapolis, MN 2016 – 2018 HEAD of MARKETING OPERATIONS SHARED SERVICES

Led Corporate Payment Systems (CPS) Marketing Operations Shared Services (MOSS) team in collaboration with CPS GMs and U.S. Bank Corporate Marketing Strategy senior leaders to create overall marketing strategy and execution for clients and prospects supporting Corporate Payment Systems business objectives. Ensured CPS MOSS is aligned with the U.S. Bank strategies and brand to further drive business line revenue, as well as overall bank revenue. Oversaw CPS marketing budgets, including VISA and MasterCard funding oversight.

• Created and oversaw a Marketing Operations Shared Services team of marketing professionals which included Marketing Communications and Compliance, Channel Marketing Strategy, Digital Marketing, Trade Show and Event Planning, and Data Automation Management. Provided a centralized and unified marketing support functional team to the CPS business lines.

• Ensured alignment and integration of CPS business line marketing initiatives to ensure a consistent U.S. Bank CPS business segment brand position. Worked to capitalize on the automation and compliance of client and prospect data used to deliver impactful, effective and targeted marketing campaigns and marketing strategies.

• Developed and led execution of the CPS overall marketing strategy; oversaw proactive and consultative marketing support to CPS business lines that included product-driven solutions to business leaders, developing deeper customer relationships.

• Provided strong leadership to ensure efficient and effective delivery of marketing support and strategy to CPS that included advertising (traditional and digital) marketing promotions; internal and external marketing communications; marketing material regulatory and business policy compliance; trade shows and conferences; integrated marketing strategies including CPS story and agency oversight; development and management of streamlined customer data used for targeted campaigns (print and digital). LYNETTE M. LENZ 612-***-**** Page 2

UnitedHealth Group/Definity Health – Minneapolis, MN 2007 – 2009 DIRECTOR - MARKET SOLUTIONS

Executed strategy and direction of marketing communications for consumer-driven health plans and provided support for initiatives related to consumer-directed health care.

• Oversaw creation of B2B and B2C material and collateral relevant to consumer products and services; promoted consumerism business externally through sales, conferences and trade shows.

• Provided overall strategy and direction of marketing communications for consumer-driven health plans, including all aspects of internal and external communications.

• Directed large scale project researching consumer needs and testing marketing materials against competition; implemented results to restructure strategies which resulted in improved messaging and enhanced materials efficiency.

• Provided oversight and leadership for a team of individuals who executed against our strategic plan by guiding them through the implementation of key initiatives.

• Conducted on-site benefit fairs for customers during open enrollment and presented health plans to help identify and recommend the plan to best suit their needs. Ameriprise Financial/RiverSource Insurance – Minneapolis, MN 1995 – 2006 SENIOR DIRECTOR - MARKETING

Oversaw communications planning and implementation for wholesaler, distributor, consumer and employee audiences; provided strategic planning and leadership for all marketing communications.

• Secured $5 million first-year cost savings by leading a project team of over 30 to consolidate and streamline over 40 advertising agencies utilized by the company reducing it to five preferred agencies.

• Developed and conducted branding training for preferred agencies, negotiated agency rates and oversaw performance management to ensure protection of brand assets and consistency of creative development to support business goals.

• Pioneered the creation of a Marketing Communications department from the ground up including talent recruitment and training, resulting in consistent increase in annual revenue.

• Led all aspects of advertising including creation, media selection, placement and assessment to enhance competitive positioning within the market.

• Provided overall leadership for media Public Relations strategy, execution and tracking which resulted in increased brand awareness.

• Coordinated and implemented company-wide trimester marketing campaigns; worked directly with over 20 departments and product lines to consolidate campaign direction and promote a consistent message.

• Recognized by senior management for project lead on numerous companywide initiatives.

• Developed an identity system, which integrated entire brand of the organization into one constant, unvarying market brand.

EDUCATION & CERTIFICATIONS

Master of Business Administration – Executive MBA Program University of St. Thomas – Graduate School of Business, Minneapolis, MN Bachelor of Science – Marketing and Management

Minnesota State University, Mankato, MN – Degree completed in less than three years Strategic Social Media Marketing & Digital Marketing – Completed August 2019; September 2019 University of St. Thomas – Opus College of Business, Minneapolis, MN VOLUNTEER EXPERIENCE

Team Captain, Media Spokesperson and Participant, Hawaiian Ohana’s, Twin Cities, MN 3-DAY 60-MILE BREAST CANCER WALK EVENT

• Top Individual Fundraiser; Top Fundraising & Largest Team – raised over $600,000

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