Tyler Pratt

813-***-**** adcmfx@r.postjobfree.com

Education

University of Florida, College of Agricultural and Life Sciences Spring 2020

● Bachelor of Science in food and resource economics: marketing & management Gainesville, Florida

● GPA: 3.44

Professional Experience

Social Media Marketing January 2020 - Present

The Keys, Chef Dewarner Farm to Table, Coldwell Banker Gainesville, Florida

● Started a social media marketing business in my college town. Working with three businesses.

● Building an audience for the new comedy nights at the Keys beginning in February by creating posts about the traveling comedians and advertising the businesses’ piano nights.

● Helping a chef start a farm to table business. Organizing professional headshots for employees, designing a website and editing promotional videos.

● Coordinating meetings with realtors about new listings and open houses and making Facebook advertisements with their listings so that the company has more recognition in the area. Social Media Marketing Intern Nov. 2018 – Present

Crafty Bastards Restaurant and Bottle Shoppe Gainesville, Florida

● Successfully launched several marketing campaigns using video of how the chefs prepare the sports bars’ popular menu items or their weekly soup specials that received thousands more engagements compared to last year. Managed social media posts and performance using Hootsuite.

● Took my own photos and created posts about the weekly food special and describing the meals’ ingredients, flavors and how it was inspired to customers. These posts received an average of a thousand views, a lot in a small college town.

● Created posts for customers to get to know some of the restaurant’s staff. Social Media Marketing Intern May 2019 – Sept. 2019 Hartfield Insurance Gainesville, Florida

● Promoted and coordinated a martial arts fundraiser to benefit a local charity – Stop Children’s Cancer by gathering written and audio testimonials from well-known business owners.

● Emailed donors and called businesses who sponsored last year’s event and had a 90% success rate in getting them to support the event monetarily again.

● Improved the business’s website with search engine optimization keywords after Google Analytics showed that traffic was down.

Organizations

The Independent Florida Alligator Jan. 2020 – Present TikTok Manager Gainesville, Florida

• Creates engaging TikToks for student newspaper to bring more brand awareness Food and Resource Economics Club Sept. 2019 – Present Vice President of Communications Gainesville, Florida

● Organizes and schedules monthly club meetings and brings in guest speakers to talk about agricultural economics and careers in the food industry.

American Marketing Association Sept. 2018 – April 2019 Member Gainesville, Florida

● Developed a winning marketing strategy by creating a SWAT analysis, researched the target market and prepared a presentation for a clothing startup called Yin & Yang.

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