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JERRY RENOE

ATLANTA, GA RELOCATION

678-***-**** adcmcb@r.postjobfree.com

Vice President Marketing

Brand Demand Retention

15x Award-Winning Marketing Executive with extensive success driving triple-digit revenue and market share gains by capitalizing on emerging technologies, cultivating demand ecosystems, and creating, mentoring and inspiring top-performing marketing teams. Led global campaigns across digital/social media and traditional channels for Omnicom, Publicis, Digitas, Delta Airlines, RE/MAX, Black & Decker, Mentos and others. Managed $1.6B multi-channel P&L and $100M+ marketing budgets.

Account Based Marketing

Database Marketing

MarTech

Multi-Channel Advertising

Demand Generation

User Experience

Lead Generation

Data & Analytics

Content & SEO/SEM

Social Media

MBA, Louisiana State University (2020, honors). mMasters, Digital Leadership, Boston University Questrom School of Business. BBA, Marketing, Oglethorpe University. Cert, Global Business, Georgetown University. Cert, Developing Breakthrough Innovations, Dartmouth College. HISTORY AND HIGHLIGHTS

Marketing Consultant, TRG, 2018 to Present. Working with executive leadership teams at a select group of growth- oriented companies and agencies that are focused on innovation and creating exceptional experiences.

Partnering with multiple digital agencies as executive-client adviser. Focused on sales enablement, ABM, demand generation, MQL-SQL scoring, Marketo-Salesforce integration and campaigns, social media, multi-channel attribution, and Magento eCommerce optimization.

Grew retail-sales margin by 2.4% for a growth-stage player in the gourmet food category. Supporting eCommerce, packaging, brand positioning, analytics, and MarTech.

Increased SQL quality scores by 248% for a growth-stage MedTech innovator. Helped them clarify brand positioning and refocus their go-to-market messaging.

Helped grow sales revenue 97% for key Walmart FinTech-partner. Covering MarTech, multi- channel strategy, brand positioning, digital media and content plans, creative framework, and dynamic media targeting.

SVP / Head of Marketing, TrueBlue Incorporated, 2015 to 2018. Largest industrial staffing, recruiting and workforce management firm in US, serving clients in 70 countries in many industries including construction, energy, manufacturing, financial services, pharmaceuticals, transportation and aviation.

Managed a portfolio of eight international brands across three divisions and led a 31-member sales

& marketing team with $21M+ budget; rebuilt the department to be customer-centric, sales- revenue oriented, data driven, and digitally directed.

Led global implementation of Marketo-Salesforce platform enabling ABM, marketing automation, CRM, and demand generation resulting in a 456% increase in MQL-SQL attributed revenue.

Implemented redefined operational best practices to deliver a world-class customer experience resulting in an 18% reduction in customer churn.

Created a differentiated brand-promise based on customer experience and drove cultural adoption with a nationwide roadshow and detailed operational-delivery and sales methodology, producing in-market growth as high as 208% YoY.

2 P a g e

Streamlined MARCOM, aligned operations and sales, and unified overall brand experience increasing multiple service-line usage in targeted markets from 20% to 70%+ in less than one year, saving company $2M+ in marketing costs.

Garnered five American Staffing Association awards. Vice President, Digital Marketing & Ecommerce, Tracfone Wireless, 2011 to 2015. The number one prepaid cell phone provider in the US, with over 23M subscribers, a subsidiary of América Móvil S.A.B. de C.V., a

$47+B Mexican telecommunications corporation.

Increased eCommerce/Amazon sales by 317% and grew share-of-sales to 58.5%, implementing ad-mix modeling, Magento eCommerce, and an AI-driven powered-media platform.

Managed 5 direct reports, a 27-member in-house team, and a 30-person extended team.

Owned a $1.6B P&L and a multi-channel budget exceeding $100M.

Member of launch team for a cross-discipline, mobile-first marketing initiative driving more than two million incremental annual sales across 3,500 Walmart Stores, helping to garner four Vendor of the Year Awards.

Created digital self-service model including a chatbot capable of answering service, product and brand inquiries. Program reduced online acquisition costs by 4%.

Increased net-activations 17.7% and saved over $220M in phone subsidies by leading the launch of new, disruptive product line. Beat AT&T, T-Mobile, Sprint and Verizon to market by launching in just 90 days.

Vice President, Marketing Strategy & Client Service, THINK Interactive, 2007 to 2011. Pushes the limits of digital integrated marketing, now part of LiquidHub, a customer engagement company that combines business, design, and technology services.

Led a matrixed team of 30+ comprised of sales, strategy, technology, creative, and project leaders on highly successful engagements with clients such as Mars Pet Care, Coca-Cola, Sears, and others. Initiatives included CRM, lead generation, omnichannel sales, eCommerce, SEO/SEM, customer experience, and product launch.

Implemented an agile project methodology, deep client-agency team integration, the latest UX/UI eCommerce and technology stack approaches, and an integrated digital-to-retail marketing drive, realizing a 351% increase in online-traffic for one product portal and a 7% retail-traffic gain.

Grew sales revenue by 176% through a brand and service repositioning initiative focused on sales planning, analytics, ABM, knowledge management, and other strategies.

6X Recipient: Interactive Media Award.

Vice President – Marketing, Digitas, 2006 to 2007. A diversified team of experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents. A holding of Publicis, a French multinational advertising and public relations company.

Led 15-member, cross-functional sales & marketing team with $12M budget managing new accounts, media, digital marketing strategy, eCommerce sales, and customer experience.

Launched a reimagined booking engine for Delta Airlines resulting in a 7.32% lift in year-on-year online sales with over $3B in transactions.

Led the digital-rebranding strategy and creative process for Delta that resulted in the online branding that Delta uses to this day.

Earlier Career: Executive Director – Carat, 2003 to 2006. The world’s leading independent media planning and buying specialist with $125M in annual revenue and 6,700 personnel in 70 countries; Management Supervisor - Rapp Collins Worldwide, 2002 to 2003; Royal Philips Electronics N.V, 1993 to 2002, eBusiness Program Manager, US, 1999 to 2002, Marketing Manager, 1998 to 1999, Online Business Development Manager / Electronic Communications Manager /National Trainer, 1993 to 1998. Personal: Board Member, Orphans Africa; Volunteer, Make-A-Wish America; Ronald McDonald House Charities.

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