Steven J. Powell - Page *

Steven J. Powell

adcm4z@r.postjobfree.com www.linkedin.com/in/stevepowell1 585-***-**** Penfield, NY E X E C U T I V E M A R K E T E R T E A M L E A D E R G R O W T H C A T A L Y S T Growth-minded tech marketing executive and leader with global experience developing and executing innovative strategies that generate demand, create brand value and win business. My sweet spot is building and leading high-performance teams that consistently deliver growth and exceed expectations. Areas of expertise include:

Digital and traditional advertising and marketing

VOC, segmentation and value prop

development

Lead generation, Marketing analytics, CRM

Challenger sales and marketing model

Cross-cultural team leadership

Buyer persona development and GTM

execution

Executive-level communications, presentations

and reporting/dashboards

Business startup and early stage growth Partnership and agency management CAREER HIGHLIGHTS

- Leader of Global Marketing for ACI Worldwide; Position included identifying target B2B customers and developing value propositions, content and GTM campaigns to address global customer needs; Built global marketing team in six countries and increased new opportunity pipeline in 2018 by over 30% to ~$2.5 billion

- Developed core assets for aciworldwide.com website including customer testimonial videos, global

“Facts & Figures” infographics, international country sitelets in local language, Developers Relations sitelet and cloud delivery sitelet and contents.

- Worked with CEO of Lewis Tree Service to build growth strategy and brand recognition; Overhauled web site, brand assets and communication strategy, and identified new target markets

- Directed New Business Development group for Eastman Kodak Company; Oversaw company-wide cross-functional teams working to marry core technologies with new market opportunities; Led five projects with values >$50 million including four new business launches

- Introduced Kodak consumer digital imaging business across 13 countries in Asia and Pacific markets on international assignment in Japan growing to over $60 million in three years EMPLOYMENT HISTORY

ACI Worldwide - Vice President, Marketing, Naples, Florida 2015 to 2019

- Led all GTM marketing activities to achieve the company's $600+ million new bookings target for SaaS/cloud and on premises software solutions

- Started Customer Marketing / Customer Success process for ACI on Demand business

- Initiated ACI Growth Markets marketing for all non-NA/EU countries; Built high-performing team in six countries supporting 100+ member sales team

- Implemented pipeline analysis tools utilizing combination of Salesforce, Marketo and Oracle databases with Excel, OBIEE and Powerpoint for use by executives, sales leaders and other managers

- Directed numerous content development efforts aligned with buyer personas and buyers journey maps for global sales teams in key ACI solution areas

- Experienced user of e-commerce platforms, CRM, marketing automation and analytics tools

- RESULTS: Grew new logo pipeline by >30% to over $2.5 billion on programs budget of $2.5 million; Supported global sales team YOY sales improvement of >25% in 2018. Steven J. Powell - Page 2

Lewis Tree Service, Inc. - Director, Marketing & Business Development, Rochester, NY 2013 to 2015

- Recruited by CEO to lead aggressive business expansion and marketing efforts; Built in-house marketing function from the ground up

- Identified new market opportunities with major utilities and cooperatives, developed digital marketing strategy, trademarked “Job Done Right” brand, and re-launched website

- RESULTS: Lewis has since won over $100 million in new contracts (33% revenue growth) Eastman Kodak Company

Director, Global Marketing Operations, Rochester, NY 2012

- Developed marketing strategy to focus spending and communications on key verticals served by Kodak printing solutions, including identifying priority geographic markets

- Re-launched Kodak's commercial printing group brand leveraging exhibition and media announcement at quadrennial industry event (drupa)

Director, Partnerships & Sports Marketing, Chief Marketing Office 2008 to 2011

- Managed $90 million sponsorship budget and day-to-day interactions with PGA TOUR players, agents, media, tournament hosts and others. Grew fan involvement via on-site, retail and digital marketing.

- Developed and implemented online and retail partnerships via major channels including Dick’s Sporting Goods, Callaway Golf, Disney and other sports retailers

- RESULTS: Annual ROI in excess of $100 million in sponsorship-influenced revenues GM and Director, Marketing & Business Development, Kodak Security Solutions

- Led commercialization and startup of acquired anticounterfeiting R & D project targeting solution to pharmaceutical, luxury goods and secure document/government vertical segments

- RESULTS: Launched business generating 5X revenue growth each of first three years Director, New Business Development, CMO Office

- Managed team of senior marketing and business professionals conducting process-driven analysis of new business opportunities with direct-line accountability to the Chief Marketing Officer

- RESULTS: Directed four research initiatives to become income-producing via combination of commercialization and licensing strategies generating more than $50 million Director, Digital Marketing & eCommerce, Kodak.com

- Guided corporate CRM strategy including vendor selection and implementation

- Built strategic relationships with IOC, Paramount Studios, Universal Studios, Oscars.org, Major League Baseball and other organizations to jointly market Kodak digital products with their licensed properties

- RESULTS: Partnership revenues from SaaS and eCommerce initiatives exceeded $3 million Regional Business Manager, Kodak Asia/Pacific Region, Tokyo, Japan

- Recruited to lead the startup of Kodak's retail digital imaging business in Asia/Pacific and Japan Regions

- RESULTS: Grew consumer digital revenues across 13 countries in Asia to over $60 million in three years EDUCATION

Graduated from Purdue University with B. S. in Industrial Management and minor in Computer Science PERSONAL INTERESTS AND OTHER INFORMATION

I'm dedicated to family activities with my wife and four adult children, and enjoy travel, sports and outdoor recreation. I’ve been actively involved in community organizations for 10+ years in leadership and volunteer roles including the Rochester Family Mission, the Open Door Mission Addiction Recovery Center, and Fellowship of Christian Athletes (FCA), where I serve as a member of the board of directors.

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