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Digital Marketing Manager

Location:
Chicago, IL
Salary:
175000
Posted:
April 03, 2020

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Resume:

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~ **** - Ongoing +

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~ 2016 - 2019 +

MIKE SHARP

Senior Product Manager

+317-***-**** adclwm@r.postjobfree.com linkedin.com/in/michaelosharp SUMMARY

An established product leader with proven experience owning the end-to-end product life cycle for large enterprise brands and software startups. Expert in defining product roadmaps and go-to-market (GTM) strategy to capture market share and achieve first-to-market position. I have a proven track record in delivering customer-centric solutions in consumer cyber security, consumer privacy, e-commerce, digital marketing and healthcare. As a naturally curious person, I am consistently driven to understand the “how” and determine “what can be improved” with every situation and system I come across. I want to know how systems work, how ideas come to life, and how can we improve products or processes that already exist.

Selected Highlights and Achievements

• Steered Allstate’s 2020 marketing & Enterprise Business Strategy by forming and leading a 17-member digital innovation and technical development team.

• Achieved a #1 ranking as the top billable consultant for 3 consecutive years while working with enterprise clients including Allstate, Blue Cross Blue Shield, and Northern Trust.

• Created the GTM strategy for a $50M enterprise B2C product launch, as well as the subsequent roll-out across North America.

• Decreased product time-to market by 30% by changing the dynamics of a $50M program for Blue Cross Blue Shield, including introducing Agile methodology and framework to a 75-member tech delivery team. PROFESSIONAL EXPERIENCE

Product Management Consultant

InfoArmor (An Allstate Company)

Chicago, IL

Recruited by InfoArmor leadership to provide product management consulting services and guide the full product life cycle for a B2C digital application, including recruiting, standing up, and managing an innovation team for the Fortune 100 company. Led a 25 person product engineering and UX team through the development lifecycle, providing hands-on coaching and mentoring on lean innovation and Agile product development.

Led the creation of a first-to-market consumer privacy application for InfoArmor/Allstate; owned development and implementation of the product strategy and roadmap.

Managed vendor evaluation and selection process to augment the product development teams, subsequently creating a model for multiple vendor teams to operate smoothly.

Delivered a production-ready digital product that was presented to the CEO of Allstate and approved for launch. Drove product strategy and execution; influenced Allstate’s 2020 Marketing & Enterprise Business Strategy. Rapidly prototyped and demoed the product in just two months through the introduction of a lean innovation and continuous iteration model; resulted in $10M in additional funding.

Senior Management Consultant

Kenway Consulting

Chicago, IL

Provided executive-level management consulting to Blue Cross Blue Shield, Northern Trust, Allstate. Focused on guiding large enterprise teams through the creation of multi-platform technology integration strategies, program management, Agile delivery and vendor analysis. Kenway Consulting - Achieved a #1 ranking as the top billable consultant for three consecutive years, with more than 2,200+ hours billed annually, valued at $1.1M while mentoring 3-member team of junior consultants. Allstate - Served as Project and Program Manager guiding Allstate Digital Ventures through the commercialization of a new B2C privacy and identity protection product.

Allstate - Established a new Program Management Organization (PMO) and created an operating model for the 150-member delivery team, drove the successful transition of all newly hired PMO resources for Allstate. Northern Trust - Led a 75-member program team through the effort to replace legacy email marketing systems with Marketo Marekting Automation to drive marketing automation for all Northern Trust business units and channels. Northern Trust - Achieved a successful turnaround of the $5M implementation of Marketo for Northern Trust including saving the client

$550k in professional services fees by introducing formal program management processes and replacing a third-party vendor. Blue Cross Blue Shield - Led a 20-member program team through a multi-year, $50M program with the goal of transitioning the industry from fee-for-service to fee-for-value and higher quality care. Blue Cross Blue Shield - Orchestrated the transition from waterfall to Agile delivery models, and personally trained the 20-person development team on agile best practices improving time-to-market by 30%.

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~ 2014 - 2016 +

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~ 2010 - 2014 +

~ 2008 - 2010 +

~ 2008 +

Product Strategy and Vision Agile Development & Delivery Product Roadmaps Microservice Architecture Product Portfolio Management SaaS Integrations Solution Design CI/CD Software Development Cross-functional Leadership GTM Planning and Execution Digital Innovation Digital Transformation

Aha! Roadmunk Jira Confluence Adobe Analytics Google Adwords and Analytics Pendo Validately Launch Darkly Lookback.io Invision Abstract Framer Trello Basecamp Smartsheets MS Project React SwaggerHub Wordpress Joomla PROFESSIONAL EXPERIENCE

Enterprise SaaS Sales Engineer

Questback

Austin, TX

Recruited to define the GTM strategy for a $50M enterprise product for roll out across North America. Led consultative sales and marketing efforts with C-level clients and presented solutions that enhanced technology platforms, drove HR transformation, and improved CRM capabilities

Recognized as 1 of just 2 employees company-wide to exceed a $1M annual sales quota. Stood up an innovation lab that produced a next generation feedback platform for real-time customer feedback, which was quickly fast- tracked to a production-grade product.

Founder and President

Thought Mechanics Digital Marketing & Web Design

Atlanta, GA

Founded a digital marketing and design consulting company to target an under served market of small to medium size clients needing an online presence and digital marketing solutions. Leveraged extensive knowledge of PHP, MySQL, Agile, SEO, e-Commerce, B2B sales, PPC, managed hosting, social media marketing, online payment processing, and micro-service system design. Served multiple roles, including Managing Partner, Sales, Solution Engineer, Finance & Accounting, Product Manager, and Program Manager through 40 separate client projects.

Delivered an average of 30% YOY revenue growth each year in operation, and sold the company for a profit in 2014. Recruited, hired, trained, and led a 5-member team of full-time employees and subcontractors. Digital Product Manager

Zoom Tan

Naples. FL

Played a key role in the startup’s growth from 1 to 5 locations through the introduction of digital marketing campaigns that reduced client acquisition costs by 75%. Led a 15-member team and held complete responsibility for hiring, training, and employee performance management. Designed the POS, website, and digital marketing that led to profitability. EDUCATION

Bachelor of Business Administration (BBA), Finance and Management Southern Methodist University

Dallas, TX

SKILLS AND TECHNICAL EXPERIENCE

Business and Technology Processes

Technologies and Platforms



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