Director of Sales

Dana Wilson

Hallandale Beach, FL

Cell:954-***-****

adcluv@r.postjobfree.com

https://www.linkedin.com/in/danawilsonsales

Professional Experience

Director of Sales Stadium Hotel and Conference Center

Miami Gardens, FL

May 7, 2019-Present

Responsible for driving top line revenue for newly renovated 217 key destination hotel

Established relationships to benefit property with Hard Rock Stadium, Miami Dolphins, the National Football League, Super Bowl 2020 Committee, Orange Bowl Committee, Calder Casino and Racetrack

Established third party relationships with Hotelplanner, CVENT, Travelliance, Eventective, Innfusion, Hotelbeds, Getaroom, Helms-Briscoe, Greater Miami CVB, and Chamber

Reintroduced the new ownership and renovated property to civic, corporate, sports and social meeting and event planners

Presented accurate weekly and monthly sales forecasting and reporting to ownership

Director of Sales and Marketing Ramada Plaza Marco Polo Beach Resort

Sunny Isles, FL

June 4, 2018-April 20, 2019

Responsible for leading sales team in driving topline revenue for rooms and food and beverage

Worked closely with Revenue Manager to maintain FIT accounts and strategize on a daily basis

Worked in conjunction with Marketing Manager to maintain vanity website through Lodging Interactive, and created weekly and monthly marketing promotions, flash sales and geo-targeting

Responsible for City-wides, Corporate, Sports and International Tour and Travel group market segments

Partnered and participated in supporting the initiatives of the Adventura marketing Council, and the Greater Miami CVB

Director of Sales Holiday Inn North

Boca Raton, FL

January 22, 2018-June 1, 2018

Opening DOS for 180 room Holiday Inn

Facilitated Sales and Marketing Plan

Loaded sales and marketing data into HCM

Worked with IHG opening team to achieve opening action items

Set up property information with third parties ( I. E. Cvent, HotelPlanner, CLC, Book My Group, Tripadvisor)

Facilitated marketing and menu strategy with F&B department

Site tours, outside sales calls, revenue management

Director Of Sales and Marketing Bahia Cabana Resort

Fort Lauderdale, FL

September 12, 2016 – November 17, 2017

. Responsible for driving all top-line revenue for both Rooms and

Catering to exceed YOY Budget

. Preparing Sales Department for the start of a hotel property conversion

at the end of Q2

. Rebuilt Sales Department –creating Reporting systems, new contracts, and

stabilizing the department after several management company changes

Director Of Sales-Holiday Inn Express Speedway

Daytona Beach, FL

January 11, 2016-August 2, 2016

Opening DOS for new Holiday Inn Express

Worked closely with IHG opening team to create and onboard Sales Department

Created Marketing Plan for 2016

Researched, qualified, toured and contracted with new producing LNR’s

RFP Season missed-Identified 8 IHG Gold Accounts and submitted qualifiers/business cases for National Accounts as a new property

No group on books upon arrival-Researched, identified, bid and contracted out for new definite group business

Worked closely with Revenue Manager to identify key dates, pricing structure, setting hurdle points and maximizing revenue

Monitored comp-set, share shifting market share as reflected in the STAR report

DIRECTOR OF SALES-Westmont Hospitality

Tulsa, Oklahoma

October 2015-January 6, 2016

DIRECTOR OF SALES- Island Hospitality Palm Beach Airport

West Palm Beach, Florida

April 2015-October 2015

Driving top-line revenue for the property

Sales forecasting and revenue analysis

Obtaining new business accounts while share-shifting

Creation of promotional materials and action plans, site tours and networking events

RFP's & bids for local and national accounts

SALES MANAGER-Buca Di Beppo/Planet Hollywood

Boyton Beach, Florida

April 2014-December 2014

Driving top-line revenue for the property

Sales forecasting and revenue analysis

Obtaining new business accounts while share-shifting

Creation of promotional materials and action plans, site tours and networking events

RFP's & bids for local and national accounts

DIRECTOR OF SALES-Holiday Inn and Suites

Sunrise, Florida

August 2013-January 2014

Responsible for managing a team of four, driving results through each of their market segments

Responsible for exceeding top line revenue at the hotel and growing rev par to the comp set

Completed 2014 Marketing Plan, all national qualifiers and RFP’s, weekly/monthly forecasting

Facilitated client relationship growth

Knowledgeable in Hotelligence and STR reporting

Collaborated with IHG Key Account Directors to ensure growth of property

CORPORATE/BT SALES MANAGER-Crowne Plaza

Tulsa, Oklahoma

August 2011-March 2013

Responsible for rebuilding corporate program during conversion from Hilton to a Crowne Plaza

Solicited, procured and maintained corporate account base, in addition to government and military markets

Responsible for entire RFP process, from building business cases to RFP submissions

Solicited and procured accounts during sales calls to largest feeder cities

Created highly profitable FBO program that increased crew travel

Knowledgeable in Hotelligence and STR reporting

DIRECTOR OF SALES-Hilton Garden Inn/Hampton Inn Airport

West Palm Beach, Florida

July 2010-July 2011

Responsible for exceeding top line revenues at the hotels and growing rev par to the comp set

Wrote and produced strategies to work the market via Sales Strategic plans and monthly action plans outlining the yearly and monthly sales strategies for the hotels

Detail and execute efforts to solicit business from SMERF and corporate markets

Responsible for quoting and booking function space, AV, and Food/Beverage

Responsible for qualifying, presenting, negotiating, and closing business-as well as servicing accounts

Proficiency in the use of Hilton Brand Reports and Travelclick

CORPORATE SALES MANAGER-Comfort Inn and Conference Center

West Palm Beach, Florida

September 2009-July 2010

Responsible for aggressively soliciting, procuring and maintaining new corporate group and BT business and partnerships for the property

Responsible for 2010/2011 corporate RFP's both solicited and unsolicited

Solicited, toured, and negotiated catering/meeting utilizing over 3,000sq feet of meeting space

Participated in site tours, outside sales calls, blitzes, marketing endeavors, and civic organizational functions

AREA DIRECTOR OF SALES- Marriott International

Boca Raton, FL

February 2009-September 2009

Directed three properties-two Courtyards and one Residence Inn

Responsible for all phases of sales production, property marketing, staff training and goal setting,

Revenue management, yield management, website packages and updates, RFP's and meeting/events BEOs

DIRECTOR OF SALES-Peacock Hospitality

Chicago, IL

April 2006-February 2009

DOS for Ramada Banquet and Convention Center as well as Comfort Inn-Glendale Heights/Romeoville

Responsible for driving revenue and exceeding sales goals in all market segments for two different brands in separate markets

Meeting and negotiating with corporate decision makers to execute programs and events in all market segments

Soliciting, submitting, and negotiating both local and national RFP's

Participating in all DuPage CVB, Chamber, and civic functions

CORPORATE SALES MANAGER-Pheasant Run Resort

St. Charles, IL

January 2005-February 2006

Developed and executed a corporate transient program for Pheasant Run

Designed a strategic marketing plan in conjunction with the Revenue Manager to set rate, ADR, and occupancy goals

Worked in conjunction with Rooms Director and Reservation Manager to develop tracking systems and spreadsheets for negotiated corporate accounts

Procured, qualified and negotiated transient accounts

Actively pursued inclusion for large corporate RFP's for the 2006 season

Developed and executed large scale sales Blitz

Consistently met weekly site, prospecting and cold-calling goals

Developed strong relationships with local business community

EDUCATION: Illinois Benedictine University, Lisle, Illinois

1990-1994: Major: Literature and Communication

University of Wisconsin, Madison, Wisconsin

1988-1990: Major: Journalism

REFERENCES: Furnished upon request

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