PRAMOD KUMAR JAYASWAL

E Mail: adcln6@r.postjobfree.com; adcln6@r.postjobfree.com

Phone: +91-741*******, +919*********

An energy-driven professional, targeting challenging assignment in Search Engine Optimisation and Digital Marketing with a leading organization of high repute Industry Preference: Electrical/Electronics Manufacturing/Corporate/IT Industry Location Preference: Raipur, Nagpur or Bhopal

CORE COMPETENCIES

Social Media Analytics

Facebook/Twitter Analytics

Social Media Research

Social Media Optimization

Search Engine Marketing

Data Analytics / Data Mining

Data Science

Database Management

Client Relationship Management

Client Engagements (Digital / Social

Media Platforms)

Crisis Management

PROFILE SUMMARY

● A result-oriented professional with 2.3 years of insightful experience in Social Media Optimisation and Digital Marketing

● Functional expertise in optimizing campaigns based on bids and quality score

● Possesses awareness of the anatomy of a highly converting landing page & know-how to setup AB Test to ensure campaign success

● Know-how to analyse campaigns of competitors and benchmark performance accordingly

● Provided SEO analysis and recommendations in coordination with elements and structure of the campaign

● Worked for State Election of Chhattisgarh Constituency with Chief Electoral officer, Chhattisgarh as a member of MCMC (Media Certification and Monitoring Committee)

● Executed a major project for Loksabha Election in Odisha State, Balasore District and monitored important profiles of both National and Odisha importance

● Deployed suitable analysis tools to attain the competitive edge on the market; provided insights on trends, analysis, opportunities, projections and data science strategies

PROJECT DETAILS

Feb’2019 Loksabha Election for Odisha State, Balasore District Key Result Areas:

● Worked for Member of Parliament Candidate "Dr. Lekha Shri Samant Singhar" for Odisha State Baleshwar District

● Understood the context provided by Odisha influencers

● Monitored and analysed social media negative/positive activity from all the political parties in Odisha; prepared report

● Posted on Social Media channels; amplified the reach of posts via organic promotion in the ecosystem

● Managed the database and analytical report of Twitter/ Facebook analytics

● Used different types of tools for the entirety of all the above functions like tweetdeck and fanpage karma etc.

● Conducted the research work like positive news, monitoring of political parties daily meetings and campaign

● Moved activities that occur between the general public of a particular person, as a live video, through Twitter, Facebook and YouTube, reaching out to as many people as possible ORGANISATIONAL EXPERIENCE

Dec’16 – Dec’18 Silver Touch Technologies Ltd., Raipur as Social Media Analyst & Researcher Growth Path:

2016: Social Media Coordinator 2018: Social Media Analyst & Researcher Key Result Areas:

● Measuring and reporting performance of all live digital marketing campaigns

● Devising web-marketing strategies that elevates brands from relative anonymity, forging strategic alliances, driving revenue and growing profits in competitive markets

● Monitoring digital marketing projects for clients by tracking the performance of the campaign through various Impact Analysis, Performance Analysis; reporting on achievements as well as ensuring targeted achievement

● Implementing a framework of metrics, reporting and control of online marketing activity, before communicating management summaries to the brand owners

● Conceptualizing and implementing the daily, weekly and monthly performance reporting to track the performance of the campaign and conducted Gap Analysis for any low performing campaign; monitoring conversions by Channel/Source and Social Media Engagement

● Conducting market research to find answers about consumer requirements, habits and trends

● Brainstorming and developing ideas for creative marketing campaigns

● Assisting in outbound or inbound marketing activities by showing expertise in various areas like content development and optimization, advertising, events planning and so on

● Liaising with external vendors to execute promotional events and campaigns

● Ensuring the timely resolution of the technical issues faced during the Test Campaigns on a stage environment by keeping a close coordination with the Technical Team CERTIFICATIONS

● 2012: Industrial Automation Jul 2012 by verdhman Technologies and Automation, Bhilai Chhattisgarh

● 2012: International Workshop on “RC Aircraft Design & Fabrication” by Aerotrix

● 2012: A National Level Techno Management Fest

● 2013: Emerging Technology of Wireless Communication by Industry Institute by Partnership Cell

● 2013: Power Line Carrier Communication by CSPDCL, Chhattisgarh

● 2014: Entrepreneurship Awareness Camp by CITCON, Chhattisgarh

● 2017-2018: Cricket Championship Certificate, organised by Sports Department of Chhattisgarh State

● 2018-2019: Data Analysis with Spreadsheet Course by Data Camp organisation

● 2018-2019: Intro to Python for Data Science Course by Data Camp Organisation

● 2018-2019: Intro to SQL for Data Science Course by Data Camp Organisation

● 2018-2019: Intro to GIT for Data Science Course by Data Camp Organisation

● 2018-2019: Introduction to R Course by Data Camp Organisation

● 2019: Social Media Toolkit Exam by Semrush Digital Academy

● 2019: Advertising Toolkit Exam by Digital Marketing Semrush Academy

● 2019: Affiliate Program Terms Exam by Digital Marketing Semrush Academy

● 2019: SEO Fundamental Exam by Digital Marketing Semrush Academy

● 2019: SEO Toolkit Exam for Advanced Semrush Users by Digital Marketing Semrush Academy ACADEMIC DETAILS

● 2014: Bachelor of Engineering in Electrical & Electronics Engineering from Chhatrapati Shivaji Institute of Technology, Durg, Chhattisgarh

● 2009: 12th from SSM School, Bishrampur, Chhattisgarh affiliated to CGBSE

● 2007: 10th from APS School, Bishrampur, Chhattisgarh affiliated to CGBSE IT SKILLS

● Operating System: MS DOS, Windows 10 and all previous version

● Packages: MS Office, Excel\Spreadsheet, PLC, SCADA

● Tools: Social Bakers, Tweet deck, Hootsuite, Fan Page Karma, Keyhole, Follow the Hashtag SOCIAL MEDIA PRESENCE

● Facebook: https://www.facebook.com/pramod.jaiswal.7

● Twitter: https://twitter.com/pkmotivetedgur1

● Instagram: https://www.instagram.com/pramod1403/

● LinkedIn: https://www.linkedin.com/in/pramod-kumar-jayaswal-a2162ab8

● Skype: pkmotivetedguru90

PERSONAL DETAILS

Date of Birth: 8th July 1990

Languages Known: English, Hindi and Chhattisgarhi

Address: Raipur, Chhattisgarh

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