Digital Marketing Director (10+ years Experience)

Shenise J. McKnight

Los Angeles, CA adclf8@r.postjobfree.com 213-***-****

DigitalMarketingProf Shenise McKnight SheniseMcKnight EDUCATION:

HOWARD UNIVERSITY Bachelor of Business Administration (Concentration: Marketing) EXPERIENCE

DIRECTOR, PAID SEARCH/MANAGING DIRECTOR, LA TINUITI OCTOBER 2019 - PRESENT ACCOUNTS: ALL AGENCY

o Currently manages and oversees employees in the Los Angeles office; coaching through client strategy. o Oversight of office direction and point of view in SEM, Email, Affiliate, Display and CRO o Maintain relationships with agency partners and vendors; coordination and oversight of scope of work. ACCOMPLISHMENTS:

o In less than 2 months, established a Multicultural Marketing approach and implementation strategy in tandem with Google. The strategy covers insights into Spanish, African American, Asian Pacific Islander and LGBTQ audiences and activation thought starters.

DIRECTOR, SEARCH & PAID RETAIL MEDIACOM FEBRUARY 2018- SEPTEMBER 2019 ACCOUNTS: ALL AGENCY REGIONS: NORTH AMERICA & LATIN AMERICA o Currently manages and trains 20 direct reports (Associate Directors to Associates). o Day-to-Day oversight of portfolio strategy and tactical recommendations encompasses Search, Mobile App Marketing, Shopping, Display and Paid Retail Marketing.

o Coordination with agency leadership on search & video integration; maintain relationships with agency partners and vendors; coordination and oversight of scope of work. o Integrate and collaborate with Media and Brand team to develop innovative strategies. ACCOMPLISHMENTS:

o Increased conversion by 300% by integrating search strategy with TV syncing partner. o Establishing a data-driven attribution model for PlayStation’s cable alternative Vue reducing CPA by 58% o Built a global search playbook for clients encompassing search landscape, keyword, audience and landing page framework. ASSOCIATE DIRECTOR, SEARCH MEDIACOM FEBRUARY 2018- DECEMBER 2018 SEARCH MANAGER MEDIACOM JUNE 2016 – DECEMBER 2017 ACCOUNTS: PLAYSTATION US, POKEMON, THE CHEESECAKE FACTORY, SILVERCAR, PAPERSOURCE o Manage and train 7 direct reports (associates) on bid optimizations and campaign execution. o Day-to-Day management of workflow (budgeting, account planning, etc.) for Search, YouTube, Display and Social o Reporting data-driven campaign performance frequently to clients and agency stakeholders; providing recommendations based upon reported data.

ACCOMPLISHMENTS:

o Drove 75% of leads for Horizon Zero Dawn (PlayStation’s best-selling game) through search and retail search partners. o Refined PlayStation’s search approach and increased lower funnel engagement (leads) 125% YoY. o Increase Pokémon’s retail revenue by 398% driving YouTube traffic to their retail site PokemonCenter.com PAID MANAGER WPROMOTE APRIL 2015 – JUNE 2016

VERTICALS: SHOES/APPAREL, HOME & GARDEN, BEAUTY, MANUFACTURING, RESTAURANT SUPPLIES, CONSUMER ELECTRONICS, MOBILE APPS

o Day-to-Day management of account management (budgeting, account planning, etc.) Shenise J. McKnight

Los Angeles, CA adclf8@r.postjobfree.com 213-***-**** DigitalMarketingProf Shenise McKnight SheniseMcKnight o Oversight of tactical plans and strategic recommendations to group direction team; contributing to new business pitches to agency partners, internal stakeholders and clients. o Developing and presenting media plans to client and agency stakeholders based on client briefings; executing media plans with media buys specified in the plan.

o Oversight and optimization of campaign performance o Reporting data-driven campaign performance frequently to clients and agency stakeholders; providing recommendations based upon reported data.

ACCOMPLISHMENTS:

o Reclaimed MuckBoot Company’s brand terms by implementing an effective bid strategy and working to improve their SEO ranking.

o Increase Native Shoes conversion rate by 50% through ad copy and landing page tests that lead to brand revamp. FREELANCE DIGITAL MEDIA, MARKETING AUGUST 2008 – PRESENT EXPERTISE: SEM, SHOPPING, SOCIAL CONTENT & BUYING, E-COMMERCE & BRAND STRATEGIES o Consultation and oversight on digital media, marketing and public relations o Up to 10 direct reports during consulting contract positions o Implementation and execution of Digital Marketing strategies (Social, Search, SEO, Affiliate, Display and Native) o Campaign management, optimizations, testing and budget pacing o Curating brand & media partnerships for agencies and individual clients o Oversight and curation of branded content creation and collateral materials o Media relations for individual clients during press junkets, launch days and other special events

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