Social Media Manager

*

WORK EXPERIENCE

Krueger Communications April *019 – Present

Associate Account Director (Bar Louie)

• Point of contact for Bar Louie CMO, COO, and marketing internal teams

• Collaborate with CMO/CCO, to develop strategy and co-author briefs that align with brand essence, goals & target audiences

• Increased sales by 7.1% in 2019 by implementing tactical digital marketing efforts to in non-broadcast media markets

• Developed a multi-channel digital campaign strategy leading to 7.5% traffic increase & 2.1% sales lift across 71 Bar Louie locations

• Assist in launching Bar Louie’s first Loyalty Club currently over 150k members and growing

• Manage & develop Bar Louie CRM and brand messaging strategy including technical rollouts and backend support

• Partner with media planning teams, to plan, sell, and produce integrated media strategy for Bar Louie MINI USA, Universal McCann, BSSP January 2017 – April 2019 Regional Marketing Manager (MINI USA)

• Served as account lead & marketing communications manager for 35 MINI Western Dealerships and MINI USA Regional management in Woodcliff Lake, NJ

• Liaison between MINI USA/Western Region & Dealers, communicating brand initiatives & marketing efforts while providing critical feedback to MINI Upper-Management

• Developed, planned, & managed Western T2 media/marketing efforts/budget ($5.6MM) allocating funds across the region through a multi-channel approach in conjunction with dealer DMA wholesale contributions

• Advised on development of digital marketing and T3 media efforts for dealers; including Social, SEM, Website Strategy and Events

• Creative & Media lead for Western Region campaigns: Social, Display, Search, TV, Radio

• Regional account lead on 2018 TV production shoot for MINI’s Global Brand spot “Don’t Fence Me In” featuring musical talent Labrinth in Los Angeles (December 2018)

• Audit Western Dealer websites and T3 marketing plans on a weekly basis with quarterly deep dives and provide clear recommendations to increase dealer website performance and lead collection

• Met with dealers in-person on a weekly basis providing creative and local market insights while making recommendation to increase showroom traffic and driving sales Deutsch, Inc. December 2015 – January 2017

Account Executive (Dr Pepper, Uber, Avvo, New Business)

• Oversaw conceptualization and execution of integrated creative campaigns for all clients

• Developed creative briefs with internal strategic teams for integrated campaigns

• Managed AAE/AC; ensuring work was delegated and completed by according to schedule

• Digital account lead on development of social media/digital display content while assisting media teams with amplification and digital strategy

• Developed engaging/visually pleasing presentations congruent to the agency and brand

• Managed quarterly/annual marketing budgets ($200MM+) for Dr. Pepper/Snapple Group

• Compiled & presented industry competitive analyses for existing and future clients Loyola Marymount University

Business Admin, Marketing

Studio Arts, Graphic Design

2009

Google Analytics

Adobe Photoshop, Illustrator,

InDesign, Flash, Bridge,

Lightroom

Facebook Ad Manager

Social Media Community

Management

Keynote, Numbers

Microsoft Word, PowerPoint,

Excel

EDUCATION

SKILLS

BRETT LANDRUM

ASSOCIATE ACCOUNT DIRECTOR

Creative marketing professional with exceptional client management, agency, and field marketing expertise. Proven brand advocate with a focus on providing strategic and creative thinking for solving complex business problems with an ultimate goal of driving ROI and growth.

Notable brands of affiliation; MINI USA, Lexus, Dr. Pepper, Uber, Converse, & Bar Louie. 949-***-****

adclem@r.postjobfree.com

LinkedIn.com/in/brett-landrum-b2012719/

Long Beach, CA 90814

PUBLISHED PHOTOGRAPHER

“Banksy. You Are An Acceptable

Level of Threat.” © 2012

“Vigilância Líquida” © 2013

EAGLE SCOUT

Troop 35, Laguna Beach, CA

ACHIEVEMENT

S

2

ADDITIONAL WORK EXPERIENCE

Team One March 2015 – December 2015

Account Executive (Lexus Dealer Association & 2K Games)

• Primary liaison to Lexus Marketing CMO & T2 Marketing Manager (creative reviews/approvals/client presentations)

• LDA Shoppe Account lead, a self-sufficient production studio focused on advancing LDA creative (4-10 projects per week) while ensuring it meets Lexus brand guideline standards in all mediums.

• Developed creative briefs based on National and Regional Lexus requests

• Nationwide Account lead on development of the Lexus Offer Database system, improving functionality/accuracy for displaying Lexus incentives across all broadcast incentive tags and digital channels nationwide

• Content and administrative manager of the Lexus Asset Portal, an online creative/asset database platform made available to dealers, Lexus, and third-party agencies

• Supplied monthly budget recaps and status reports to Team One Executive Leadership and Lexus Marketing

• Produced presentation decks for monthly Lexus Dealer Board of Directors meetings

• Account adviser for Team One to 2K Games client with Evolve campaign. Oversaw YouTube digital masthead/banner takeovers and OOH campaigns in New York and DC

Team One March 2014 – March 2015

Assistant Account Executive (Lexus Dealer Association)

• Motivate and provide guidance to the Team One national media, creative and production teams

• LDA Shoppe coordinator, reporting directly to Account Supervisors for client/legal approvals

• Scheduled client meetings and presentations for Group Account Director and Account Supervisor

• Compiled and present industry competitive audits for dealer board presentations

• Established tactical recommendations to Team One Field Offices based on client objectives and feedback

• Administrator of all Team One Field Account Coordinators

• Responsible for managing and posting all monthly incentives on yourlexusdealer.com

• Lexus Access Portal content manager

Team One April 2012– March 2014

Account Coordinator (Lexus Dealer Association)

• Managed daily advertising operations of the LDA which consists of 232 Lexus dealers and 110 national markets

• Oversaw monthly broadcast television & radio incentive tagging for 110 dealer markets

• Administer monthly automotive incentives dictated by Lexus on yourlexusdealer.com & dealer websites

• Trafficking of digital/static banners and pre-roll video nationwide

• Manager of Team One Field Office projects/requests to ensure client satisfaction at Tier I and Tier II level Converse, Inc. January 2011 – April 2012

Garment Designer

Nike August 2010 – January 2011

Sales Lead

Department of Marine Safety, Laguna Beach May 2005 – September 2011 Ocean Lifeguard

Contact this candidate