Marketing Sales

Saumil Pandey adclej@r.postjobfree.com 650-***-****

Data-driven, Result-oriented Demand Generation Leader with over 12 years of experience in creating, executing and managing integrated marketing campaigns to drive demand and generate qualified leads for Financial Services, Retail, Healthcare and Technology verticals across B2B and B2C. Global Head of Growth and Demand Gen, QuanticMind Apr 2019 - Present Lead Global Marketing and Sales Development Teams based in California, Canada, and Argentina. Lead the end-to-end strategy, development, and execution of QuanticMind’s Revenue Marketing, B2B demand generation initiatives, including cross-channel marketing, product positioning, segment marketing, growth marketing, corporate/brand marketing, ABM, lead scoring, and nurture programs aimed at driving high-quality inbounds, MQL’s, SALs, that ultimately convert to SQLs and pipeline.

● Launched a brand new website and grew website traffic by 200% in 3 quarters, and organic leads from 0 to 150+ per month through website optimization, content development, and SEO

● Organized Webinars that received over 300 Registrations, 50 SALs, higher than benchmark number of registrations and attendees for any webinar or webcast series.

● Delivered Keynote at eTail Boston on Omnichannel Marketing, and at World Forum Disrupt, New York on eCommerce Marketing resulted in 600+ MQLs and 25+ new meetings (including Fortune 1000 clients in CPG and retail verticals), and product evolution.

● Developed a hugely successful GTM strategy,messaging, and positioning for QuanticMind’s new service offering called QuanticMind Digital

● Designed and built all marketing collateral for lead generation programs, including landing pages, emails (Marketo), webinars, content syndication, and paid media ads

● Engaged with Gartner and Forrester Industry Analysts and teams through multiple briefings and inquiries to establish a presence in the very competitive marketing technology space.

● Published successful PR and product announcements that were picked up by leading publications.

● Created a Field Marketing Playbook to identify and exhibit at potential events to achieve better ROI. Head of Marketing, Scaled Inference Aug 2018 – Apr 2019 Led Global Marketing and Sales development teams for Khosla Ventures-backed startup. Developed product-market fit, GTM strategy, customer journey, lead lifecycle, target market segmentation, personas.

● Improved acquisition (+37%) by identifying key growth channels. Developed a content plan and budget allocation strategy to generate leads at scale (ROI: 120%).

● Managed multiple multi-channel lead generation campaigns driving direct and assisted conversions. Designed, implemented and managed paid user acquisition channels across SEM and Social

(LinkedIn, Quora, Twitter, and Facebook). Managed multiple agency relationships.

● Partnered with the CEO and other executives to define go-to-market growth strategy that led to customer and revenue growth, and increased customer lifetime value by 100%

● Launched email (Pardot) and paid media marketing campaigns to promote online and offline events

● Organized multiple successful events including fire-side chat (100+ registrations) in SF and Growth hacking (250+ registrations), and API world at San Jose. Achieved positive ROI for all marketing efforts and received a higher marketing budget for 2019 as a result.

● Provided strong leadership for the executive team and company as a whole, and helped build a cohesive executive team that closed our bridge round of funding with Khosla Ventures. Head of Demand Generation, Bill.com Jul 2016 – Jul 2018 Led demand generation efforts with digital and Omnichannel initiatives and pipeline engine by elevating presence strategically in existing channels and developing new channels, that resulted in key accomplishments: $100M funding round by JPMC, Partnership with QuickBooks, and International Payments Launch.

● Managed multi-million-dollar media budget and maximized ROAS (+110%)

● Generated 70% of the pipeline for sales, which brought in approximately $30 million in ARR.

● Designed, implemented and managed paid user acquisition channels across SEM (AdWords, Bing, Yahoo, Gemini), Display and Social (LinkedIn, Twitter and Facebook)

● Created A/B test and in-house ABM strategy for various segments and target audience.

● Redesigned keyword strategy to develop relevant content and to attract qualified traffic with Content marketing. Identified mobile opportunities and increased lead volume by +176%

● Designed nurture and onboarding efforts with email strategy to develop highly qualified leads and convert leads to customers. Improved opportunities generated quarter over quarter, bringing in higher quality and faster closing leads, surpassing the goal by 50%

● Built new thought leader webinar series for Bank and Accountant channels

● Developed and defined customer segmentation strategies based on customer lifetime value. Executed targeted marketing campaigns to drive opportunities. Established dashboards and reported campaign KPI and ROI at E-level MBR.

● Hired, coached and managed talents to be a superstar and data-driven marketers. CEO and Co-Founder, Tasty Karma Mar 2013 – Jul 2016 Led Sales, Marketing and all new customer/retail acquisitions, online and offline marketing programs including events, roadshows, and demos with our retail partners.

● Established Brand and mission for a completely innovative product line in highly competitive snack industry, and accelerated to a growth path with an overwhelming response in health food markets.

● Grew business revenue by 110% in 2015 with the acquisition of over 40 new B2B retail partners Account Planner and Sales Development Manager, Google May 2007 – Mar 2013 Created high impact strategies and integrated marketing campaigns for Fortune 1000 clients ($28M+ portfolio), focused on sales opportunity identification and brand awareness.

● Developed marketing roadmaps for key AdWords clients including Warby Parker and Invisalign.

● Partnered with internal (YouTube, Mobile, and Display) and external (Forrester, Nielson, Experian Hitwise, compete, comScore) marketing teams to create holistic campaigns and narratives.

● Led all aspects of SEM campaign performance, including strategic recommendations to grow revenue, bid optimization, ad copy, and keyword generation, landing page selection, ad extension, site links, A/B testing, campaign optimization with ROI and CPA goals, campaign performance tracking and reporting, implementing Google analytics and pitch app extension and marketing.

● Hired, Trained, managed, and mentored Managers/ Associates for the pods, and scaled training resources across the team

Education:

Master of Engineering (Electronics and Telecommunications), Mumbai University Bachelor of Engineering (Electronics and Communications), Bhopal University

Contact this candidate