I am a creative thinker that loves digging into and solving problems.

My 8 years of experience span across a spectrum of disciplines – from lead generation tactics to product marketing, from UX and product design to offline promotions, and from marketing music events to selling radically new home financing options. My passion is to tell stories that create real, harmonious human connections in the form of fully integrated, seamless marketing programs.

Unison Home Ownership Investors - Brand Marketing Manager, Strategy and Integration

San Francisco, California • 03/2018 - Current

Unison Home Ownership Investors - Growth Marketing Associate San Francisco, California • 09/2016 - 03/2018

Brand strategy, product management, project

management, UX/UI strategy, agency management,

campaign media strategy, creative development and

production, go-to-market strategy, marketing

automation, consumer insights, attribution modeling and analytics

Southern Methodist University

Dallas, TX • 2011

Bachelor of Arts: Art History

Strategy Design, IDEO U - San Francisco, CA (2019) Teaching English As A Foreign Language (TEFL), The Language House - Prague, CZ (2011-2012)

SUMMARY PROFESSIONAL

HISTORY WORK

Launched fully integrated and data-driven brand campaigns across TV, OOH, social, OLV, experiential, influencer, and digital channels (paid search, display, programmatic) that successfully positioned brand as leader of new home finance category (home coinvesments)

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Increased brand and category awareness in targeted markets by over 200%, increased lead gen by 120% and lowered CAC by 15%

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Established customer segmentation, product positioning, and messaging architecture backed by consumer insights; responsible for tracking other go-to-market worksteams

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Developed collateral and project managed campaign asset production with creative agencies - from brief (or RFP) through review process, compliance, and delivery

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Consistently delivered on organizational priorities due to comfort navigating and garnering support in a matrixed organization

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Drove process for analytics and reporting in collaboration with internal and agency analytics teams

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Introduced brand integration processes and guidelines across all marketing channels and respective external agencies

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Supported 10x revenue growth by launching D2C SEM and direct mail channels, and comarketing through loan officer and realtor partnerships

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Expanded marketing mix by launching programmatic, display, and video as advertising channels for 2 commercial products; improved conversion by 25%

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Worked with design and engineering teams to optimize two core customer acquisition flows (prequalify and apply) - increased prequalified lead conversion by 32%, and application completion rate by 40%

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• Lead creative direction in development of all on & offline assets

SKILLS

EDUCATION

CERTIFICATIONS

NATALIE TUNNARD E: adclcd@r.postjobfree.com

P: 856-***-****

A: 984 Valencia St, SF, CA 94110

First Republic Bank - Digital Banking Analyst

San Francisco, California • 11/2014 - 09/2016

Music Business Association - Marketing Communications Assistant San Francisco, California • 05/2014 - 10/2014

Sound Garden Hall - Marketing Manager

Philadelphia, PA • 07/2013 - 07/2014

DoStuff Media - DoNYC - Social Media Marketing Intern New York City, NY • 01/2013 - 06/2013

Bead International School - ESL (English As A Second Language) Teacher

Prague, Czech Republic • 09/2011 - 09/2012

Provided concierge support to high net worth clients for digital channels

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Collaborated with digital product team in the design, development, testing and launch of new online platform

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Developed and maintained content strategy to grow content volume by 400% (from monthly output to weekly) and improved SEO performance

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Coordinated corporate regional conference events and enabled affiliate promotions to drive ticket sales to hit goals

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Managed creative production for social media, email, and offline

(radio, print) promotions

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Expanded partnership base with local radio stations to grow talent booking and target wider audience of show-goers

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• Increased ticket sales by 30%

Promoted live music events across social channels for the 2nd of 20 geo localized brands in DoStuff media network

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Worked closely with brand, media and venue partners to develop media kit, onboard brand partnerships, and report on sponsorship performance

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Owned QA of proprietary algorithm output to provide users with comprehensive and unique local event calendar

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