Digital Marketing Manager

**** ****** **** ******

Morrisville, NC, *****

336-***-****

adclar@r.postjobfree.com

https://www.linkedin.com/in/clayton-sturges-63826b51 Clayton Sturges

Skills

Digital Marketing

PPC and data-driven marketing; Affiliate, email and search marketing; Marketing automation & data management; SEO & intelligent optimization; Local SEO; Marketing analytics for BtB, BtC, BtI Web Content Writing

Keyword research; creating and editing web copy

Technical Writing

Drafting, editing, taxonomy for technical documents across industries: Electrical and Motion Control Engineering, Systems Integration, Finance, eCommerce, Academia English Instruction

Grammar; literature; writing

Experience

Carolina Biological Supply Co., Burlington, NC — SEM Manager 2018 - Present

• Manage paid search, remarketing, affiliate marketing and marketplace campaigns. $40k - $60k monthly spend; maintain 1000% overall return on ad spend

• Design pay per click campaigns for BtB, BtC and BtI marketing in the Science Education space

• Identified and revised 25 underperforming ad campaigns in 2019 - reduced monthly spend while lifting month-over-month ROAS from under 100% to over 300%

• Diversified advertising revenue streams - engaging with Walmart, Amazon Sponsored Products, Affiliate programs and dynamic remarketing platforms for a 23% revenue lift YoY 2019

• Identify, measure and report KPIs for actionable insights Market America Inc., Greensboro, NC — SEO Manager

2016 - 2018

• Program lead for digital marketing SEO initiatives for a multi-domain, multinational e-retailer and tiered marketing corporation offering 5M+ branded and affiliate products

• Wrote cross-functional technical content for development, IT, UX, Analytics, Merchandising, SEM, Email Marketing and Social Media teams

• Identified opportunities and implemented internal technical improvements over site architecture, taxonomy, URL canonicalization, targeted marketing RoundPoint Mortgage Servicing, Charlotte, NC — Content and SEO Specialist 2016

• Wrote and published web, email and print technical content for a leading mortgage servicing and origination corporation

• Led RoundPoint’s mortgage retention and origination website initiatives

• Created a robust, SEO-geared site through complementary information architecture, infrastructure and content composition

Freedomsmokes Inc., Charlotte, NC — Web Content and SEO Specialist 2015-2016

• Created all website technical and marketing content for a leading vaping online retailer. Content includes creative, informational and technical writing as well as all meta-descriptions for electronic and mechanical products

• Wrote technical guidelines for design, manufacturing and production standards among original equipment manufacturers (OEMs)

• Developed and executed a comprehensive SEO strategy to bolster organic traffic, search ranking and conversion

Belmont Abbey College, Belmont, NC — English Lecturer 2012-2015

• Instructor, sections I & II of the college’s Rhetoric, Grammar, Logic and Writing curriculum, Western Literature Survey, Communications Essentials and Adult Transitions courses Ronco Specialized Systems, Morrisville, NC — Account Manager 2010-2011

• Eastern North Carolina account manager for a leading audio/video, mass notification, intercom and paging systems integrator, providing design, distribution, installation and programming services for healthcare, education and government markets.

• Wrote industry standard scope of work documents and bid documents Integrated Motion, Greensboro, NC — Sales Administrator 2007-2009

• Reconceived and redesigned company’s order confirmation and customer support process. Authored company’s RMA protocol. Implemented fully online (via NetSuite) repair request and tracking applet. Reconciled distributor repair margins

• Authored support and operating documents for end-user integrated systems Sears Holdings Corporation, Greensboro, NC — Store Marketing Manager 2005-2007

• Utilized daily, monthly and annual productivity reports to create marketing initiatives: 4.3% storewide sales growth versus prior year, appreciable customer satisfaction increase over prior year Education

UNC Greensboro, Greensboro, NC — MFA Creative Writing 2003 - 2005

University of Iowa, Iowa City, IA — BA

1998 - 2001

Competencies

Platforms

SalesForce, ActOn, HubSpot, Channel Advisor, Atlassian JIRA, Asana, Smartsheet, Ahrefs, SEMRush, MOZ, Constant Contact, MailChimp, NetSuite, Magento, WordPress, MS Office Suite, Adobe Framemaker, Photoshop, Lightroom, Bridge, Dreamweaver, InDesign, Illustrator, Blackboard Coding Languages

HTML, Javascript, CSS, Schema.org

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