Marketing, Public Relations, Communications

LEIGHA DUNCAN

CONTACT

(***) *** - ****

adclak@r.postjobfree.com

Greater New York Area

linkedin.com/in/leighaduncan/

Passionate student working towards

a degree in Public Relations with a

minor in Fashion Merchandising.

Quick learner who has proven

successful in fast-paced and

high-energy environments. Looking for

new opportunities to challenge and

enhance skillset.

B.A. Public Relations,

Fashion Merchandising

University of South Carolina

Spring 2021

Public Relations Intern

Di Petroff PR, New York, NY / June 2019 to August 2019

• Brainstormed, wrote, and edited press kits, pitches, and campaigns for current and potential clients

• Identified, researched and communicated with media and influencers

• Maintained and created content and strategies for social media and agency website

• Curated and maintained comprehensive media lists by researching contacts and outlets through Cision Point

• Planned media presence at events such as Hamptons Cup Polo by Cartier, Bridgehampton Inn & Restaurant Look

• + Cook Book launch and All Star Code Summer Benefit

• Tracked coverage and issued 100+ press clippings for account team and client review Campus Creator

My Social Canvas, Columbia, SC / September 2019 to Current

• Collaborate and develop integrated communications campaigns for Instagram and Facebook and merchandise products

• Creative thinking and design in the Design the Life You Love Campaign, campaign merchandise sold at Target

• Plan, promote, and attend partner events such as Rebecca Minkoff x My Social Canvas

• Organize and executed media gifting to media influencers to market and generate content through their platforms Marketing & Social Media Intern

COCOCOZY, Remote / October 2019 to February 2020

• Developed and maintained comprehensive media lists of influencers, bloggers, and writers that fit the brand image

• Researched, recommended and contacted social media influencers to support COCOCOZY

• Produced and presented competitive analyses to be used for campaign planning PRSSA, University of South Carolina - Columbia Chapter / August 2018 to Present Zeta Tau Alpha - Beta Omicron, University of South Carolina / August 2017 to Present SKILLS

Adobe Creative Cloud • Microsoft Office Suite • Google Suites • Cision Point • Squarespace • Keyhole Certified Delta Alpha Pi Honor Society, University of South Carolina / January 2019 to Present PROFILE EDUCATION

Brand Educator

Vita Coco, Hamptons, NY / June 2019 to August 2019

• Identified future brand growth through consumer research and marketing events

• Provided feedback and consumer insight through weekly activation reports ACTIVITIES

PROFESSIONAL EXPERIENCE

Contact this candidate