Social Media Marketing

KANISHKA BANERJEE

Cell: 323-***-**** I adcl9s@r.postjobfree.com I US Citizen

BRAND MARKETER PUBLIC RELATIONS INNOVATOR SELF STARTER Marketing, Digital and Communication Specialist with 10 years of experience on Brands across industries including Media and Entertainment, Tech, Retail and CPG. Experienced in Business Planning & Strategy, celebrity / influencer marketing, integrated marketing, live events, content + social media community building and brand engagement. SKILLS

Omnichannel marketing campaigns Strategic Media buying & Planning Digital Strategic Marketing alliances driving revenue Celebrity / Influencer Marketing Celebrity / Artist relationship management PR Communicatons Client servicing Creative, Media & PR agencies liaising Start-up expert Strategic Communications Trade marketing WORK EXPERIENCE

ESCAPEX - Director of Account Management & Marcom November 2017 TO PRESENT Los Angeles, CA

• On-boarded and trained 30+ Celebrities/Influencers on the platform and managed their personal apps.

• Ensured a steady 3x revenue growth every quarter on every app managed.

• Created strategic analysis program for all U.S. based influencers that improved user acquisition by 900% and subscription revenue by 300%.

• Built and executed influencer strategies that aligned directly with their audiences, fans and followers.

• Worked directly with influencers to curate promotional content strategy for converting their social followers into app users leveraging Audience Insights and Follower Engagement.

• Nurtured relationships with influencer management at a high level, earning trust that helped enhance our ability to migrate and monetize social followers to the app environment without any disconnect from the talent’s brand.

• Launched and streamlined PR for the brand and individual celebrity applications bringing press presence for the first time in the US market.

• Received press coverage in Forbes, Entrepreneur.com, Social Media Week, Dailymail, Hollywoodlife, E online, Celebuzz and many more. NIRAV MODI – Senior Marketing Manager August 2015-November 2017 India, USA & Hong Kong

• Generated $7 M+ in revenue 2016-2017 by locking strategic brand alliances with leading luxury brands.

• Strategically planned and executed 7 leading luxury brand partnerships, resulting in 65% growth in annual revenue and increased footfall by 500%. Brands collaborated with; Mercedes, BMW, American Express, Jaguar, Four Seasons, Jet Airways and Taj Hotel Group.

• Launched 9 retail stores and marketing campaigns in 2 years across the globe (New York, Macau, Singapore, Delhi, Mumbai, Bangalore, Hong Kong).

• Product placement leading A- list celebrities (free of cost). Relevant outlets such as Vogue, Harpers Bazaar, Elle, and Grazia.

• Created and executed annual multi-channel marketing campaigns driving 5x more footfall year over year.

• Liaise with celebrities such as Priyanka Chopra, Rosie Huntington Whitely, Kate Winslet, Lisa Hayden, Taraji P Henson and other A-list female celebs from Asia.

• Created branded content for all social media channels.

• Led brand training initiatives for region sales team globally. VIACOM – Marketing Manager June 2013 - August 2015 Mumbai, IN

• Planning and launched newly set division of Viacom – ‘Integrated Network Solution’ along with the Business Head.

• Conceptualized 9 tent pole properties for Television channels under Viacom such as MTV, Vh1, Colors, Comedy Central, Nickelodeon, ETV.

• Created and launched three B2B brands - Live Viacom18, B.E. Viacom18 & Spotlight. Planned and executed the Trade marketing campaigns.

• Launched multi-channel marketing campaigns for 3 tent pole properties and managed a team of 9 for 6 other properties.

• Strategic alliances with relevant partners across industries to drive TV viewership and ticket sales on-ground.

• Increase viewership on Vh1 by 1.5x and ensured all on-ground shows were sold out by ensuring strong ticket sales strategy from 2013- 2015.

• Executed 128 events each year (12 large scale events (festivals) with 15k footfall and 116 city events). Created brand identities Managed Marketing campaigns Created strategic alliances and Serviced over 24 brand partners Public Relations Talent management.

MOVIES NOW - Marketing Manager June 2010 - May 2013 Mumbai, IN

• Non-Traditional Media Marketing.

• Planned and executed Multi-channel marketing campaigns for 4 tent pole properties annually and 8 sponsored properties. Billboards Radio Print media TV advertising On-ground activation Digital media Merchandising.

• Launched the social media presence for the brand and grew Facebook to 1.5 million followers in 8 months.

• Managed & executed MOVIES NOW digital presence through online marketing & advertising campaigns (SEO I SEM).

• Successfully closed national brand alliances for the Times Television network with relevant brands to drive viewership through branding. Partners such as, Viacom Warner Brothers WWE PVR cinemas Times Print Café Coffee day and many more high traffic youth entertainment outlets.

VIACOM - Senior Executive January 2009 - May 2010 Mumbai, IN

• Re-launched brand Vh1 in India and increased viewership by 4x.

• Ideated and brought new content blocks live.

• Completely re-vamped the brands creative communication to a more effective route leading to increase in revenue.

• 7 city brand activation with 7 paid sponsors and 12 brand partners.

• Executed 72 city évents in 12 months.

• Production & coordination towards Sound, lighting, hospitality & all immediate requirements to hold a successful event. EDUCATION

• Bachelors in Business Administration from Indira College Of Commerce, Pune University – 2008 Batch.

• C.B.S.E. – High school degree with Commerce & Mathamatics – 2005 Batch.

• I.C.S.E. – Assembly Of God Church School – with Commerce & Mathamatics – 2003 Batch. OTHER INTERESTS

Music Travelled to 12 countries Fitness enthusiast Love driving Surfing Writing

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