JOHN R. BECCONSALL

** ****** ******, ******, ** *7446 H: 201-***-**** C: 404-***-**** adcl8y@r.postjobfree.com

Summary

Results driven General Management Leader with proven track record in building and managing successful, progressively larger, and more complex sales & marketing organizations throughout North America, Europe and Asia with

$325,000,000 P&L responsibility targeting the Commercial Market Segments for Product and Integration Services Companies. A focused management leader experienced in business management, authoring & implementing Business Plans, Go to Market Strategies and Sales/Business Operations with strong appreciation for cost management and profitability as cornerstones of success. Courageous but disciplined leader determined to make the difficult decisions and implement change as conditions warrant. Subject matter expert in E-commerce, Mobility, System Integration, Business to Business, Business to Consumer and Business to Government.

Skills

Business Plan Development & Implementation Superior Leadership & Communication skills

POS Market Segment Development & Management Channel Marketing

Product Positioning Strategy & Deployment Sales & Profitability Management

Go To Market Planning & Implementation Marketing & New Product Development

Experience

Vice President 12/2014 to Current

Ergotech Group/Innovative Workspaces Ramsey, NJ

Responsible for all operational aspects of the IT Channel & POS organizations including business planning &

management, financial controls, marketing, engineering, product development, forecasting, branding,

channel development & pricing with P&L responsibility.

Increased year over year sales in all market segments under by over 52%.

Formulated & Implemented Cost Control Processes that netted 3% increase in gross margin contribution in year 1

Formulated & implemented a customer centric product development process that created 3 new products under budget & 30 days ahead of schedule by collaborating with suppliers and customers. Reduced prototype costs by 22%.

Developed & Implemented POS Market Strategy that created $7 million-dollar incremental business relationships with 27 of top 100 NRF retailers (Speedway, Dollar General, McDonalds, Chik Fil A, Starbucks, Costco, etc.)

Formulated and implemented QSR market strategy that year to date has created $1.5 MIO in revenue Revitalized relationships with key POS Integrators (NCR, Toshiba Global Commerce) that created $2.8 M in new business.

Managing Director (Independent Consultant) 01/2012 to 11/2014

SB&C Development LLC Ramsey, NJ

Information Technology Management Consulting Practice specializing in Business, Sales & Channel Development in the Commercial Market Segments (B2B, B2C, Public Sector, POS, Financial Services, Logistics, Hospitality, Retail & Healthcare) with a focus on profitable business growth.

Associate Vice President 01/2006 to 012/2011

Sharp Electronics Corporation Mahwah, NJ

Responsible for $325 MIO Annual Sales budget including business planning & management, Marketing ROI,

forecasting, account level branding, channel development & pricing with P&L responsibility.

Increased year over year sales in all market segments under management by over 26%.

Defined standardized sales process via Salesforce.com that improved operational efficiency, provided a systematic means (KPI's) for monitoring sales team with operational controls that increased forecast accuracy by 30%. This improved cash flow by reducing on hand inventory by 15%

Developed and Implemented account acquisition sales strategy via distribution accounts (Almo, Ingram, Tech Data) that captured 200+ unique accounts producing incremental revenue of $83 MIO utilizing a consultative model in this complex high touch requirement Retail Digital Signage business.

Developed and implemented DOOH system integration sales strategy resulting in sales increase of 57% to $75 MIO sales run-rate.

Formulated and executed Verizon FiOS/Verizon Wireless strategy resulting in year one sales of $62 MIO in incremental revenue to the company (tablet & content business).

Senior Director 01/2001 to 01/2006

Philips Consumer Electronics, Philips Business Display Solutions Group Atlanta, GA

Responsible for $140 MIO Annual Sales budget including business management, Marketing ROI, forecasting, account level branding, channel development & pricing with P&L responsibility.

Increased year over year sales in all market segments served by an average of 30%.

Grew Hospitality Display business (Hotel) to $100M while improve contribution margin by 7%

Developed & Implemented Business Plan to attack the Public Display/Digital Signage markets. Increasing Market share by 50%.

Defined back office reporting systems to enable real time access to key business information as well as systemized performance metrics defined job descriptions recruited and hired key team members in sales, product management and channel marketing. This increased margin contribution by 12% and revenue contribution by 37%.

Vice President 01/2000 to 01/2001

OPTIM ELECTRONICS Germantown, MD

Responsible for Worldwide $40 MIO Annual Sales budget including business management, Marketing ROI, forecasting, account level branding, channel development & pricing with P&L responsibility.

Redefined go to market sales plan attacking new vertical markets with existing product portfolio utilizing VAR Account base and direct sales force resulting in incremental sales within 4 months of $5 MIO in revenue.

Senior Director 01/1999 to 01/2000

VALUE AMERICA, INC, Internet Start-Up Company (E-Commerce) Charlottesville, VA

Responsible for North American Business startup including business management, planning, marketing,

forecasting, with P&L responsibility.

Developed and Implemented Go to Market strategy targeting commercial, education and federal, state & local government market segments using innovative E-commerce technology. Year one from start-up, revenues grew to $12,000,000 with positive margin contribution.

Collaborated with Product Management Team to become top online education reseller for IBM.

Systemized performance metrics for this 18-member sales team increasing gross margin contribution 22% and

increasing revenue by 34%. Also defined requirements and managed implementation of Siebel Customer

Relationship Management System, improving sales team productivity 46%.

Director, Commercial Sales 01/1995 to 01/1999

EPSON AMERICA, INC Chicago, IL

Responsible for $250 MIO Annual Sales budget Sales budget including Marketing ROI, forecasting, account level

branding, channel pricing, branch operations with P&L responsibility.

Developed and implemented Epson Commercial Market Strategy. Recruited & staffed new management team for the 80-member sales force that enabled speedy implementation of strategy, solidifying and increasing sales to VARs/System Integrators. Sales increased over 53% to $250,000,000.

Full P&L responsibility for Epson's $20,000,000 GSA schedule.

Collaborated with Product Management, Service & Support and Operations teams to develop ground breaking

warranty support program. This increased extended warranty sales by 44% adding incremental gross margin of

$400,000.

Received President's Award of Excellence for revenue and margin contribution to Epson America

Business.

Education and Training

Business Major: Business

Northwestern University Evanston, IL

Associate Degree: International Business

Norwalk Community College Norwalk, CT

Certificate: Multiple Sales Management Classes

AMA New York, NY

Certificate: Professional Selling Skills

Learning International Inc New York, NY

Certificate: Principles of Centered Leadership

Covey Salt Lake City, UT

JOHN R. BECCONSALL

36 SNYDER AVENUE, RAMSEY, NJ 07446 H: 201-***-**** C: 404-***-**** adcl8y@r.postjobfree.com

April 3, 2020

To Whom It May Concern:

Attached is my resume in response to your posting for a Vice President/General Manager. I found an exciting synergy between your requirements and my background.

I am a results-driven Leader with demonstrated achievement leading and creating strategically focused successful multidisciplinary sales & marketing teams targeting the Commercial Market Segments for Products & Services companies (start-up to Fortune 30) throughout North America, Europe and Asia with P&L responsibility.

My expertise in people focused management, in authoring and implementing business plans, strategic initiatives, go to market strategies, channel development, marketing campaigns and my "laser-focus" on customer needs created the foundations of my executive skill portfolio. I compliment that expertise with strong experience in cost management, maximizing profitability. As a courageous but disciplined leader I am determined to make the difficult decisions and implement change as conditions warrant.

I have led and managed organizations as large as 80 members. I have successfully implemented CRM solutions centered on economic metrics/key performance indicators that produced a track record of achieving top and bottom-line results for the companies that have utilized my talents.

Combining all elements equally continues to be the cornerstone of my successful territory, region or business management.

Excellent communication skills and a passion for professional development of subordinates to fulfill their individual potential are additional assets I bring in my management arsenal.

I believe my professional experience combined with my formal training would drive results in this position and look forward to the opportunity to discuss my qualifications with you further. My telephone number is 404-***-**** or contact me via e-mail at adcl8y@r.postjobfree.com

Thank you for your consideration and I look forward to hearing from you.

Sincerely,

John R Becconsall

John R. Becconsall

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