STEVEN HIRSCH

** ******** ***. **.

Washingtonville, NY 10992

adcl8u@r.postjobfree.com

845-***-****

Dear HR Director,

Thank you for the opportunity to submit my resume for consideration. I am currently a Senior PMO Operations Manager and Workfront Administrator with Warner Music Inc. Previously, I was the Workfront Administrator for Estee Lauder Companies as well as a Sr. Solutions Architect with Capability Source, a certified Workfront partner/implementer consultancy based in San Antonio, TX. I also was previously an Enterprise Architect with Workfront, Inc. and am fully core certified in the Workfront work management Saas platform as well as certified in Workfront Fusion. In my current role, I have been supporting and implementing Workfront for WMG’s expanding user base. When I was previously employed by Workfront, I developed both a high level of skill in implementing and administering the tool but I also developed a love for the platform as well as the community of users and evangelists that I am honored to consider myself a part of.

Prior to joining Workfront, I was a seasoned publishing workflow expert and digital production management consultant focused in the magazine and book publishing space. As Manager of Editorial Systems for American Express Publishing/Time Inc., I managed the migration of Food & Wine and Travel + Leisure magazines to their first Woodwing/Adobe DPS Tablet editions. I sat on the Six Sigma Steer Committee at Amex Publishing and helped to design the master workflow strategy for the company. I steered the rollout of the MediaBeacon DAM platform build-out for the company as well and provided project management, strategic guidance, training and oversight to the entire DAM as well as DPS project committees. My scope of management skills covers ePub/Web/Tablet as well as traditional print and I have served as the IT liason and PM/BA to Editorial/Design and Consumer Marketing & Production Operations. I have experience across a wide range of publishing models and market sectors; from children's book publishing to major magazines to literary journals. My extensive management experience in the DAM workflow space makes me feel I could be an excellent Manager with your firm.

I am a workflow systems specialist with years of strong results in publishing, color management and IT and I am an excellent creative project manager with both strategic and tactical competencies. I understand Mac OS X and Windows at an advanced level, and I have experience in a number of Digital Asset Management systems including Xinet Webnative/Venture, North Plains Telescope as well as MediaBeacon, WebDAM, AEM Assets and others. I have expert skills in editorial, design and digital production operations and I think I could make a significant contribution to your organization. In recent years I have developed a keen strategic awareness of what is going to drive the next generation of media companies across multiple mobile and desktop operating systems and delivery platforms.

I love technology, I am a team player and a highly articulate and efficient operator with excellent communication skills and would like to find a strong career growth opportunity. Please call me at 845-***-**** to schedule an interview at your convenience. I will look forward to speaking with you.

Very Sincerely Yours,

Steve Hirsch

STEVEN HIRSCH

62 Woodcock Mtn. Dr.

Washingtonville, NY 10992

adcl8u@r.postjobfree.com

845-***-****

SENIOR WORKFRONT SOLUTIONS ARCHITECT/PM IN MAR-COMM, PUBLISHING & IT PMO

Enterprise Solutions Architect, Certified Workfront Developer/Implementer, key partner and articulate presenter in the sales process focused on business retention & development. Six Sigma Green-Belt training graduate. Former Manager of IT operations and SME/Consultant for media production including tablet & web, utilizing a broad spectrum of workflow tools, strategies and creative tactics to meet production goals including Workfront (AtTask), Workfront Fusion, Woodwing, Adobe DPS/CC/Creative Suite and a variety of DAM systems such as AEM Assets, MediaBeacon, North Plains Telescope, WebDAM, and others. Expert in advanced PDF workflows and pre-press color management with proven project management skills. Technology liason bringing Production, IT, Consumer Marketing and PMO into focus. Patient and articulate trainer/coach providing insightful workflow analysis and management for art, editorial & "Mar-Comm" workgroups.

APPLICATION/OS EXPERTISE

Adobe Creative Suite — Filemaker Pro — Pit Stop Pro — MS Office — MS Project —Macintosh OS (all versions) — Windows 7/10 — Profilemaker Pro — Omnigraffle —Woodwing — Adobe DPS — Casper Suite — Workfront (AtTask) — Workfront Fusion -- Most DAM platforms —

PROFESSIONAL EXPERIENCE

7/2019 – 3/2020 Warner Music Inc. New York, NY

Workfront Administrator/Senior PMO Manager

• Workfront Administrator; building solutions for business requirements and managing implementation and integration projects to facilitate process improvement and work management efficiency.

• Co-developed a bi-directional Jira to Workfront Integration in Workfront Fusion to support on-demand status reporting, platform migration, tool adoption and knowledge sharing.

• Built advanced custom reporting dashboards and UI/UX layouts, and managed communication plans and change management activities for deployments.

• Was lead Project Manager for all Workfront-related initiatives including implementations, optimizations, integrations and process improvement workflow development.

• Supported 700+ users and handled all training, custom training material development, Workfront troubleshooting, users, licenses, vendors and resources.

5/2018 – 7/2019 Estee Lauder Companies, Inc. (Randstad) New York, NY

Workfront Administrator/Senior Solutions Architect

• Assisted Leappoint in brand implementations and training for La Mer, Tom Ford Beauty and Clinique.

• Provided 'Hypercare' support to brand Creative and Operations staff in all things Workfront.

• Supported Tom Ford Beauty in Workfront DAM user management and portal administration.

• Customized instance interfaces, reports/dashboards and workflow processes and managed all user accounts and strategic architecture of the instance.

• Owned the Workfront platform for ELC and provided consulting on adoption, workflow and user training.

5/2017 – 5/2018 Capability Source San Antonio, TX (Remote)

Senior Solutions Architect

• Performed end-to-end Workfront implementations for major companies such as Amway, Old Navy, Capital One, Disney, Thomson Reuters, RSA and other accounts. Engagements involved complex discovery, requirements gathering, functional software build, change management and adoption consulting, UAT, training and post-implementation support activities.

• Updated the company's consulting and software implementation methodology to align with current best practices.

9/2015 – 5/2017 Workfront, Inc. Lehi, UT (Remote)

Enterprise Architect

• Visited Workfront customers across the country whose contracts were At Risk and conducted in-depth consulting engagements with their core teams of Creatives, Project Managers and other stakeholders to remediate the risk, educate, counsel on adoption, governance and change management, and analyze/optimize their instances of the Workfront Work Management Saas platform. Saved the company hundreds of thousands of dollars in ARR that would have otherwise been lost.

• Conducted pre-sales scoping and package alignment to shape each customer's path to success.

• Led the company's "Workfront DAM" (WebDAM) consulting practice and built the collateral framework for successful implementations and Project Management.

• Consulted on Metadata/Taxonomy Strategies, Creative Workflow integrations, Business Solutions.

6/2014 – 8/2015 Neteffect Solutions, Inc. (Contract) New York, NY

IT (DAM) Project Manager/Business Analyst (PricewaterhouseCoopers)

• Project lead for global PwC Sales & Marketing team (100+ core users, 37K+ Marketer stakeholders) implementation of Workfront (AtTask) Project Management software and Adobe AEM 6 Adv. Assets DAM.

• Led Configuration and Development of PwC M&S Team AtTask software instance, including all layouts, templates, forms, interfaces, reports and workflows.

• Championed new workflow benefits and achieved full creative team adoption through comprehensive change management communications and a step-wise approach.

• Built and managed strategic approach of all project plans, communications, implementations, roadmaps, risk and issue resolution and user support processes.

• Did comprehensive business analysis of organizational workflow and process requirements through extensive user interviews, workshops, questionnaires and other data gathering and mapping methods.

• Designed and led all testing processes, one on one and team training, SOP documentation development and iterative refinement of a complex workflow management platform supporting a multi-level creative team segmented into 4 vertical divisions; Video and Animation production, Sales Proposals, Marketing Design, and Event Management.

• Served as Workfront (AtTask) System Administrator as well as primary SME, developer and consultant on best workflow practices.

11/2010 – 02/2014 American Express Publishing/Time Inc. New York, NY

Manager of Editorial Systems

• Managed enterprise-level Woodwing Editorial Workflow and MediaBeacon Digital Asset Management systems as team leader of the Editorial Systems Group with two Project Leads/SMEs reporting to me.

• My team provided expert technical support and custom solutions development for 260 Mac users on 7 floors and managed 15 servers across Mac, Windows, and Linux OS platforms.

• Played a key role in Six Sigma Steer Committee to analyze and re-engineer editorial and production workflows for optimal process improvement. (Completed Six Sigma Green Belt training, Nov. 2011)

• Migrated K4 workflows to Woodwing/Adobe DPS and managed training, integration, custom workflow automation as well as ongoing troubleshooting and refinement of all editorial workflow systems.

• Built detailed workflow process maps, database ERM maps and project management work plans to support a highly compressed project timeline for Woodwing/Adobe DPS Digital Magazine rollouts.

• Analyzed and re-engineered all Help Desk operations to resolve bottlenecks and inefficiencies in technology support processes. My analysis led to greatly improved SOPs, SLAs and KPIs resulting in a greater than 30% improvement in performance.

• Chaired quarterly high-level editorial workflow reviews with all editorial leaders at Food & Wine,

Travel + Leisure and Departures magazines to review and evaluate processes and workflow systems

so as to identify ongoing opportunities for improvement.

• Managed vendor relationships for Editorial Systems Group; approved invoices and budgets >500K

10/2009 – 11/2010 Possible Solutions Inc. Monroe, NY

Filemaker Consultant

• Converted and upgraded legacy relational Filemaker systems to latest versions.

• Developed and deployed a protocol generating database system for GTFH/Grey Healthcare which assisted oncologists in developing their new drug protocols.

• Analyzed customer business requirements and assisted in relational database planning and development.

10/2008 – 10/2009 Shorewood Packaging (International Paper) Carlstadt, NJ

Manager of Graphics Management Systems

• Managed “DataManager” Digital Asset Management System built on 4D/Oracle to centralize assets, increase communication, and improve packaging production turnarounds.

• Built detailed workflow maps, database ERM maps and project management work plans to support development and project team decision-making.

• Created key administrative sales and status reports in Excel and Super Report Pro for 4D.

• Supervised legacy Filemaker servers and ensured uptime and full availability.

• Oversaw maintenance and support of all graphics systems, web and database servers.

• Provided end user tech support, desktop upgrades, and training for 100+ users.

5/2007 – 10/2008 Quebecor World Premedia New York, NY

NY Regional Technical Services Manager

• Managed all technical and prepress service and support for multiple NY area production sites including Forbes, Victoria’s Secret, ESPN, Dennis Publishing, Hachette Filipacchi Media, U.S. Inc. and Source Interlink Media among others.

• Developed workflow maps, refined database systems, DAM systems and performed advanced prepress troubleshooting to keep the presses running.

• Successfully managed a $2M budget encompassing all purchasing, hardware/software installs and integration.

• Systematically calibrated 17 large format Epson and HP color managed proofers and supported all color-managed systems at six deadline-sensitive, 24/7 NYC premedia production studios.

• Maintained all servers and infrastructure including Dalim Twist, Filemaker, Red Hat Linux, SGI Irix file servers and Webnative/Venture DAM systems.

10/2000 – 12/2006 Hachette Filipacchi Media, U.S., Inc. New York, NY

Systems Manager / Pre-press

• Delivered training, coaching and hardware/software support for 400+ production, editorial and creative users on Mac and PC electronic publishing platforms.

• Designed, programmed and implemented the "HFM Ad Log" database system using Filemaker Pro, streamlining CTP ad workflow and greatly increasing operating efficiency and ability to meet deadlines.

• Directed leading-edge implementation of color management and virtual soft-proofing technologies for Elle, Home, Premiere, Woman’s Day, Road & Track, Car and Driver, Cycle World, Boating, Flying, Popular Photography, and other titles.

• Managed and developed intranet font and training server using Dreamweaver MX which centralized training resources and lowered support costs while increasing productivity.

• Developed and supported web, FTP and broadband file transmission workflow systems using Mass Transit, Applescript, and Wamnet to keep the jobs coming in and automate routing and communications.

1987 – 2000 OTHER RELATED EXPERIENCE

Manager of Technologies — Wilson Media Corp.

Director of Creative Services — Bruce McGaw Graphics

Manager of Technology & Communications — Stromberg Consulting

Electronic Production Coordinator — Scott Foresman/Addison Wesley Longman/McClanahan & Co.

Sales Manager/DTP Trainer — VAR Sales Management & Training for Corporate Macintosh Users.

Senior DTP Consultant — Desktop Publishing & Design Specialist

Systems and Production Manager — Mac-based Ad Studio Management

President/CEO — Family Business in NY Garment Center

Publisher/Designer of literary magazines and books of poetry and fiction.

Art Director for YES rock fanzine " Wonderous Stories Magazine".

EDUCATION

Associate of Arts in Theatre Studies, Naropa University, Boulder, CO (graduated 1983)

B.A. in Drama/Dance; minors in English and Sculpture, Bard College, Annandale-on-Hudson, NY (graduated 1985) [Obtained final credits at The New School for Social Research, NYC. 1983-84]

RECENT TRAINING/CERTIFICATIONS

• Six Sigma Green Belt Training — Certificate received 11/2011

• Workfront Certification received 09/2016

• Workfront Fusion Certification received 05/2018

AFFILIATIONS:

7/2003 – 4/2011 Filemaker Solutions Alliance (Technet)

6/2002 – 11/2006 DISC Working Group

10/2000 – 11/2006 Digital Ad Lab

5/1994 - Present The Poetry Project at St. Marks

2/1988 – 6/2002 American Society of Gemcutters

9/1987 – 10/2001 Council of Literary Magazines & Presses

8/2010 – Present Agile Project Leadership Network

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