Sales Marketing

Nicole Shannon

**** * ***** ****** **** Prairie, MN 55346 612-***-**** adcl60@r.postjobfree.com

Professional Profile

-Experienced coach and team leader

-Strategy development at the C-Level

-Strong business acumen and critical thinking skills

-Data driven and detail-oriented

-Media expertise: Digital, Broadcast and Print

-Promotion and partnership marketing services

-P&L and business forecasting responsibilities

-Entrepreneurial spirit, driven to win

Career Highlights

B2B and B2C Sales & Client Services - Consult with and drive demand for technology and marketing solutions while expanding relationships with key client contacts and decision makers, including C-Suite

As Senior Director of Client Service and Sales (Retail), am responsible for a $5MM budget in retail, QSR and manufacturing industries; including clients like Lowe’s, Culvers, Little Caesars, Whirlpool and Resideo

Strategic leadership of account management, project management, creative, digital development and quality assurance teams to develop and execute traffic-driving loyalty events through digital channels

Accomplished 180% of budgeted goal in 2019

Create and deliver client relevant presentations, RFPs, proposals, budget estimates and statements of work

As Executive Director of Sales at the Star Tribune, accomplished 98% of overall revenue goal and 104% of digital growth goal in 2017 and met both sales goals in 2018

Annual forecasting, goal setting and performance management of a $37MM business portfolio; which included advertisers such as the US Bank, Target and Blue Cross and Blue Shield.

Utilization of sales analytic tools such as Scarborough, Magid, Nielsen, PRIZM and Kantar to provide actionable business intelligence

Marketing - Leader in new product development, solution selling and lead generation

Use industry expertise to ideate and develop new solutions to serve client objectives, including driving lead generation, traffic, engagement and brand recognition

Developed go-to-market strategy, and maintained P&L accountability, for a new direct mail and digital channel that drove lead acquisition efforts for national advertisers like ProFlowers, Omaha Steaks and Wayfair

Partnered with clients such as Procter & Gamble, K2 Sports and National Geographic to identify core partner solutions that would meet specific revenue generating, cross promotional or value-add objectives

Participated in panels and public speaking engagements; examples of topics include the Minnesota Brand and Empowerment and Development in the Workplace

Leadership

Coach, mentor and professionally develop sales, account management, analytics and creative teams

Guide direct reports through significant project complexity to deliver client marketing programs and expand business relationships

Lead teams to serve as client advocates in driving industry best practices and the evolution of marketing programs that are integral to client’s success

Work with the senior leadership team to accurately plan annual budgets and forecast active client business and prospective client opportunities

Development and rollout of consultative sales process for B2B and B2C advertisers

Supervised requests for proposals (RFP’s), proposal construction for client/agency presentations

Responsible for contract negotiations and final contract execution

Employment History

Senior Director, Client Services & Sales (Retail) YA Engage

Executive Director, Advertising Star Tribune Media Company

October 2018-Present

June 2014-October 2018

Director, Marketing ValusDirect

October 2012-June 2014

Group Director Intemark

January 2012-October 2012

Director, Advertiser Solutions Marketing Architects

September 2001-December 2011

Account Manager Novus Print Media

January 2001-August 2001

Promotions Coordinator KTCZ-FM/Cities 97 Clear Channel

June 1998-October 2000

Education/Training

Bachelor of Arts – University of Wisconsin-Whitewater, Major: Communications, Minor: Business/Marketing

Slattery Sales – Customized Sales Excellence course

Theory of Constraints – Training for Systems Development and Project Management

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