Manager Marketing

David Akerson

503-***-**** • adcl47@r.postjobfree.com • www.linkedin.com/in/davidakerson

PRODUCT MANAGEMENT

Results-oriented product manager with a history of successfully bringing innovative products and technologies to market, increasing market share and revenue.

Product Management Product Marketing Strategic Problem Solving Skillful Communicator & Presenter Business Development IOT Devices Market Analysis

PROFESSIONAL EXPERIENCE

TEKTRONIX, Beaverton, OR 2017 - 2019

Global Marketing Manager

As a Product Marketing Manager, defined and directed the go-to-market strategy for automotive, IoT (Internet of Things), data communications and military/government solutions. Go-to-market strategies included product positioning, digital marketing and content strategy for test and measurement hardware, software and SaaS products.

Identifying new market opportunity, defined solution with engineering team and generated >$.5 million of qualified sales leads in 6 months.

Optimizing product positioning, messaging, SEO (Search Engine Optimization) and creating new and compelling content led to a 400% increase in organic traffic.

Directing and working with a cross-functional team, launched first e-commerce program increasing product category sales by 300%.

INTEL CORPORATION, Hillsboro, OR 2004 - 2015

Product Marketing Engineer (aka Product Manager)

As product manager, defined product requirements, delivered and drove the development and adoption of disruptive hardware and software solutions including; PCs, IOT and HPC (High Performance Computing) platforms, SSDs (solid state drives), wireless home networking products, and enterprise and consumer software. Engaging with customers, sales, industry influencers and collaborating with cross-functional development teams, defined product vision, strategy, product positioning and roadmap.

Managing the Data Center SATA SSD (Solid State Drive) team, defined next generation SSD requirements and directed four successful product launches enabling Intel to attain a 40% market share and leadership in the Data Center SSD market.

Gathering customer requirements and driving a cross-functional product team, delivered the Bay Trail CPU for tablets.

Identifying a market opportunity for low power mobile Platform Controller Hub, drove the development of additional SKU, resulting in a 25% ASP (Average Selling Price) increase for product portfolio.

Championing Wireless on Desktop initiative, achieved ubiquitous 802.11 Wireless LAN adoption in desktop PCs.

Successfully launched Intel’s home networking products in Europe, exceeding sales goal by 40%.

NVM EXPRESS, INC., Hillsboro, OR 2012 - 2015

Director of Marketing Chief Operations Officer

As Marketing Director, defined, directed, influenced and collaborated with member companies to execute a multi-facet marketing strategy for NVM Express.

Successfully established NVM Express as the industry standard for PCI Express storage.

EDUCATION

Master of Business Administration, MBA, with honors, Portland State University, Portland, OR

Bachelor of Science, BS, Business Administration, Marketing, Oregon State University, Corvallis, OR

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