RENEE A. CLARK

703-***-**** adcl2a@r.postjobfree.com

Washington DC Metro Area www.linkedin.com/in/reneeaclark MARKETING LEADER

Expertise in B2C & B2B marketing strategy and execution across multiple industries including media, telecom, and web services. Leads successful product and program launches, integrated marketing campaigns, lifecycle communications, demand generation and strategic partnerships. Self-starter and strong collaborator in cross- functional teams known for balancing resources and performance while maintaining a positive environment.

• Digital & Traditional Marketing • Customer Engagement • Demand Generation

• Product Marketing • Strategic Partnerships • Marketing Communication

• Experiential Marketing • Go-to-Market Strategies • Innovation

• Brand Management • Agency Management • Consulting EXPERIENCE

Compass Pro Bono, Washington, DC Jan 2020 - Present Consultant

Developing a funding proposal and marketing strategies for a local theater company. FFX Marketing Consulting Group, LLC, Fairfax, VA Apr 2019 - Present Marketing Consultant

Helping businesses of all sizes, including startups, grow and succeed, both online and off. Gannett USA TODAY NETWORK, Mclean, VA Aug 2014 – Oct 2018 Head of Loyalty and Membership Marketing

Strategic marketing lead on all loyalty and engagement initiatives across 100+ local media properties including the Detroit News, Arizona Republic, Indy Star, and Milwaukee Journal Sentinel. Reinforced subscription value and drove member engagement, improved retention and loyalty through a range of omni- channel campaigns, marketing programs, offers, experiences, and content.

• Created and launched first consumer loyalty program, resulting in increases of 47pp in first year customer retention, 2x repeat visits to the web site, 15x login rate, and 2x digital ad revenue per subscriber.

• Drove all onboarding and subscriber communication touchpoints resulting in 75% digital activation rate of print subscribers, an industry high.

• Managed creation of company-wide toolkits, promotions, experiential marketing, and partnerships with concert tour companies, resorts, ecommerce and brick and mortar retailers, coupon providers, and book publishers resulting in double digit increases in customer engagement and satisfaction. RENEE A. CLARK adcl2a@r.postjobfree.com Page Two

Simplexity, LLC, Reston, VA Jun 2009 – Mar 2014

Director – Retail Services 2013 - 2014

Led launch of wireless activation retail distribution channel for a leading online and in-store wireless reseller representing Verizon, AT&T, Sprint, and T-Mobile. Retail partners included Walmart, Staples, Sam’s Club, TigerDirect, and Micro Center. Activities included user interface design and direction, account management, business development, training, store support, and retail process ideation and implementation.

• Introduced retail platform to all Staples, TigerDirect, and Micro Center stores, activating wireless devices for AT&T, Verizon, Sprint, and T-Mobile, marking Simplexity’s first presence in brick and mortar stores.

• Facilitated and managed planning of the pilot and roll-out for all Walmart and Sam’s Club stores.

• Developed and filed a patent on a cross-carrier wireless pre-approval platform.

• Won Elite Circle Award (annual) and Ring of Excellence (quarterly) for exceeding business goals. Director – Partner Marketing 2009 – 2013

Championed the online marketing and positioning for company’s portfolio of retail, e-tail, and multi-level marketing partners, including Target, Walmart, TigerDirect, Newegg, Sears, RadioShack, Amway, Motorola, and Ebates. Drove web site design, on-site banner development, online merchandising, CRM e-mail campaign ideation and implementation, social media placements and inside sales enablement.

• Merchandised hundreds of new wireless devices, DISH Network & FrontPoint home security products.

• Facilitated long sought-after partnership with Walmart, including proposal development, contract negotiation, complete web site design, and coordination with design and IT resources. Network Solutions, LLC, Herndon, VA Oct 2004 – Sep 2008 Director – Product Marketing; Direct Response Marketing; Web Professional Services 2006 - 2008 Drove marketing strategy, positioning, segmentation, and campaigns across $300M business. Led e-mail and direct mail campaigns, sales enablement, demand generation and customer support material for all products.

• Launched 30+ new products and features including custom Web site design, web hosting, new domain name extensions, SSL certificates, Web security monitoring, blogs, secure e-mail and VPS.

• Achieved “click-to-close” e-mail campaign revenue targets of over $1M per quarter and improved open and conversion rates by fine-tuning data segmentation rules and leveraging creative and offer testing.

• Improved revenue per customer by 20% with a detailed lifecycle program that included e-mail, direct mail and telesales touchpoints and the introduction of new customer welcome kits and calling programs.

• Won Net Solver quarterly performance award for metrics-driven successes. Senior Manager - Customer Programs 2004 - 2006

Coordinated promotional, retention, and communications programs as well as market research targeted at the most highly valued customer segments and industries.

• Developed and filed a patent for a toolbar enabling the top 10% of heaviest users to more easily search for, register, and renew domain names as well as use other easily accessible browser tools.

• Created a 2-level VIP program, including the creation of a dedicated customer service team and exclusive offers, improving retention and increasing customer satisfaction by 30%. EDUCATION

George Washington University, Master of Business Administration (MBA), Marketing Penn State University, Bachelor of Science (BS), Marketing

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