Social Media Digital Marketing

Siheed Salaam

**** ******* ****, ********** **

202-***-****

OBJECTIVE:

An Entry level digital marketer with 3 years of experience building and implementing strategies focused on Pay Per Click marketing, social media marketing, and email marketing for small sized ecommerce and fitness companies. Successfully grew organic revenue in the first 3 months through a content creation and link-building strategy TECHNICAL SKILLS:

Working knowledge of the Google Ads platform for pay per click campaigns to target a businesses targeted client demographic.

Utilization of Facebook and Instagram Ads to promote products and services for small and medium sized businesses.

CAREER HIGHLIGHT

• Generated high quality traffic with the use of Pay Per click and targeted social media marketing for an E-commerce store as well as a graphic design company that I founded.

• Generated new business by using Google Ads for my freelance business, cold calling, working internet leads, and setting appointments.

• Created, developed, and managed all phases of digital marketing and online marketing campaigns initiatives from concept through delivery and optimization.

• Leveraged working knowledge of social media tools and technologies in creating and implementing successful social media campaigns while driving brand awareness, customer engagement, and traffic. WORK HISTORY

● Paid Per Click Campaign Manager - Auden Davenport Graphics- March 2017-Present Description; Manage and optimize Pay Per Click Campaigns, Participate in forming effective paid search strategies, Launch and optimize various PPC campaigns,Oversee accounts on search platforms (e.g. Google AdWords, Bing), Be involved in keyword selection and audience targeting, Monitor budget and adjust bids to gain better ROI,Track KPIs to assess performance and pinpoint issues, Produce reports for management (e.g. dashboards),Write attractive and concise copy for adverts,Suggest and develop new campaigns across multiple channels, discover ways to reduce the risk of click fraud.

● B2C Sales Associate/Claims Examiner- Allianz Global Assistance 03/2018-Present Description;Sell Allianz travel/car rental insurance policies to potential clients. Business development through social media, cold calling, and building relationships with travel agencies and their clients to protect against Trip cancellation, delay, and interruption claims. As a claims examiner for the bank card division, I ensured that all documentation is received before claim is paid to the policyholder. EDUCATION AND JOB - RELATED TRAINING:

● Google Ads Certification- Expires: June 18, 2020

● Google Analytics Individual Qualification- Expires September 2020

● Huguenot High School-Class of 2010