Penny Hanson

adcl0x@r.postjobfree.com 612-***-**** https://www.linkedin.com/in/pennyhanson/

Marketing Director

Driving Revenue and Brand Growth through High-Impact Marketing Strategy and Leadership

Accomplished, knowledgeable, and versatile Marketing Director with deep experience in consumer and durable goods manufacturing, and Software as a Service technology solutions. Strong business acumen and experience leading traditional, digital and omni-channel marketing strategies; results-focused product, brand and program management; and cultivating and empowering high-performing teams that achieve goals through creativity and an accountability mindset. Successful experience in leading a start-up SaaS, IoT disruptive product into the hospitality industry.

CORE LEADERSHIP SKILLS, TRAITS, EXPERTISE

Marketing and Brand Growth Strategy Strategic Planning and Execution Marketing Lead Generation

Product Implementation & Roll Out Business Development Optimizing Distributor Channels

Brand and Product Management High-Impact Digital Marketing Event, Trade Show Management

Integrated MarComm Strategies Budget Management Multi-Channel Growth

Corporate Communications Marketing Team Leadership Omni-channel and e-commerce

INDUSTRY and SPECIALTIES EXPERIENCE

Experience leading domestic and international marketing teams in global consumer and durable goods manufacturing and SaaS technology solutions. Led product, brand and marketing for Black&Decker, Graco, Stanley, Remington, and Master. Expert in multi- and omni-channel marketing, branding and merchandising strategies across big box and building products retail, e-commerce, and Amazon (A+ Content), as well as integrating and managing corporate communications, event management, marketing, creative team and services management, and leading Marketing, Channel, and Product Management functions.

KEY CAREER ACCOMPLISHMENTS

Launched hundreds of products with seven different brands under compressed timelines with domestic and international manufactures which included in-store merchandising with national retailers for financial success.

Developed and executed marketing strategy and program campaigns, and established Key Performance Indicators for the department, while managing the company’s social and digital lead generation campaigns resulting in 50% YOY increase in sales and revenue growth.

Worked closely with four different sales organizations to launch successful marketing and sales generation programs, which increased overall corporate sales by more than 30% annually.

PROFESSIONAL EXPERIENCE

HEARTH & HOME TECHNOLOGIES (Lakeville, MN) 2018 – 2019

Director Channel Marketing

$650M durable goods manufacture products sold through Channel Distributors. Drove significant business growth through innovative multi-channel brand, product messaging, and sales training strategies and integrated marketing communications execution.

Key Accomplishments and Responsibilities:

Successfully managed growth-focused lead generation programs for distributors while reducing corporate spending through process improvements and streamlined execution

Managed more than $10M in program rewards and program enablement programs for distributors.

Developed, deployed and managed professional leads program that drove new revenue streams for the organization. Managed and improved website performance to sales and conversion rates

Penny Hanson, page two

PINNACLE CLIMATE TECHNOLOGIES (Eden Prairie, MN) 2016 – 2018

Marketing Director

Private Equity Organization. Developed and managed the execution of corporate planning, corporate brands and marketing strategy for the organization and communications to the Board of Directors quarterly.

Key Accomplishments and Responsibilities:

Worked closely with four different sales organizations to launch successful marketing and sales generation programs, which increased overall corporate sales by more than 30% annually

Launched the company’s first e-commerce website and executed a successful and comprehensive digital program with Amazon. Implemented and generated premier omni-channel analytics data to give big-box retailers visibility to sales and trigger timely replenishment

Updated and revitalized corporate and product branding; implemented design trademarks and created company’s first corporate style guide to maintain consistent brand standards and execution

JIT MAINTENANCE, INC. (Eden Prairie, MN) 2014 – 2017

Corporation Director

Start-up Organization in the IoT, a product disruption. Created extensive marketing and business platforms to successfully launch this company start-up.

Key Accomplishments and Responsibilities:

Led and managed development of: corporate and product brands, patent filings, investor financials/reporting, corporate sales and marketing plan and execution, strategic business plan, budget and expense plan, sales and training materials, website, corporate and product logo

Hired and managed all creative and advisory services firms, and all staff and contractors

Spearheaded software development projects from inventor’s concept to commercial sales and beta testing

Placed emphasis on UXD while overseeing user interface and optimizing user experience

Designed and executed mass communication messaging and integration of digital strategy (SEO/SEM)

Achieved semi-finalist/high-tech category for MN Cup Competition through creation of high-impact materials

IDEAS REVENUE SOLUTIONS (Bloomington, MN) 2012 – 2014

Senior Marketing Manager

SaaS organization $135M business unit of a $2B organization. Managed global lead generation and marketing operations, including new and drip campaigns, and directed field marketing staff and business development teams.

Key Accomplishments and Responsibilities:

Developed and implemented regional, national and international marketing strategies, programs, campaigns, and events, resulting in a 50% increase in revenue annually

Established and prioritized group and department responsibilities for seven global marketing programs over a six-month period that led to more than $1M in new business opportunities

Significantly improved marketing automation system that elevated response rates by 60%

OTHER RELEVANT ROLES:

Director, Consumer Segmented Marketing, Schwan’s Food Company, Marshall, MN, 2011 - 2012

Marketing Director, HomeRight now DBA Wagner Spray Tech, Blaine, MN, 2009 - 2011

Product Marketing Manager, Graco, Minneapolis, MN, 2007 - 2009

Brand Marketing Manager, HomeRight now DBA Wagner Spray Tech, Blaine, MN, 2004 – 2007

EDUCATION, TRAINING and RELEVANT SKILLS

Master of Business Administration, Cardinal Stritch University, Milwaukee, WI

Bachelor of Science, Business Administration, Minnesota State University, Mankato, MN

Computer: MS Office Suite, MS Project, Salesforce, WordPress, Google Analytics, Eloqua, Marketing Cloud

FAA Certified Pilot Flight Ratings: Commercial / Instrument / Multi-engine, Single-engine Sea

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