AMY CHA

adck94@r.postjobfree.com **** Channing Way Apt. B Berkeley, CA 94704 925-***-**** linkedin.com/in/amy-cha EDUCATION

University of California, Berkeley Berkeley, CA May 2022 B.A. in Economics, B.A. in Psychology GPA: 3.34

Coursework: Principles of Business, Foundations of Data Science, Microeconomic Analysis, Research and Data Analysis in Psychology Awards: Travonde Case Competition (2nd place), Basic Needs Case Competition (3rd place) PROFESSIONAL EXPERIENCE

LivNao Sunnyvale, CA

Marketing Operations Intern Jan 2020–Present

• Established LivNao’s digital branding by developing a more personable tone and merging educational and promotional content

• Devised a 3-pronged marketing strategy to double customer acquisition in universities and companies across the Pacific Northwest

• Launched organic and paid social media campaign to increase social media impressions Berkeley Center for Law and Technology Berkeley, CA Administrative Assistant Nov 2019-Present

• Optimized Salesforce and iContact databases via internal audit and increased team efficiency by 38%

• Analyzed email marketing effectiveness across 185 campaigns in order to improve click-through rates and customer engagement

• Designed event flyers and promotional materials through Adobe InDesign in order to promote BCLT’s weekly Lunch Talks Polaris Pacific San Francisco, CA

Research Intern Jun 2019–Aug 2019

• Designed marketing strategy by performing market research on urban demographics, housing prices, and geographic performance

• Identified opportunities for potential clients by sourcing and consolidating data on 530 corporate office leases through SQL and Excel

• Developed research reports on up and coming real estate developments to aid SDRs and C-Suite in future sales pitches SitterFriends Dublin, CA

Marketing Intern May 2016–Nov 2016

• Oversaw the customer engagement initiative for ratings and reviews and established SitterFriends as the #1 app for Parenting, Top 50 app for Lifestyle and Highest rated childcare business on Yelp, Facebook and Google within 6 months

• Conducted consumer insights research on the Tri-Valley parent population and developed competitive digital marketing strategies

• Collaborated with the product team to implement in-app video tutorials and increase customer satisfaction via user experience by 43% LEADERSHIP AND EXTRACURRICULARS

Pi Sigma Epsilon – Marketing and Management Organization Berkeley, CA Director of Professional Development Dec 2019–Present

• Implemented new career tracks (design, UI/UX, CSR) and organization-wide calendar to diversify opportunities for 50+ members

• Organized weekly professional development workshops about Excel, SQL, and comp analysis to advance members’ technical skills

• Published networking events, case competitions and job opportunities daily, increasing internship and full time offers by 24% Director of External Relations May 2019–Dec 2019

• Spearheaded the research and outreach process to initiate and secure local and corporate sponsorships by contacting 50+ companies

• Hosted campus-wide professional info sessions and career fairs with PwC, SiriusXM/Pandora and BWIB for 200+ attendees Volunteer Health Interpreters Organization Berkeley, CA Outreach Coordinator Aug 2018–present

• Served as a certified health interpreter for 25+ Limited English Proficiency Korean patients to eliminate language barriers in healthcare

• Coordinated with Vietnamese non-profit organizations, clinics, and community groups in the Bay Area for potential partnerships

• Facilitated three educational workshops for 75 members on how to utilize marketing tools to effectively pitch to prospective partners American Cancer Society San Ramon, CA

Executive Event Coordinator Sep 2014-Jun 2018

• Directed public relations and communications operations for the annual Relay for Life and raised over $45,000 for cancer research

• Pioneered participant market research project and designed marketing strategies for participant recruitment and retention

• Awarded for Highest Amount Fundraised in Event History and Top 12 Relays in the Nation for Greatest Participant Growth SKILLS AND INTERESTS

Technical: Python (basic), Salesforce, MailChimp, WordPress, Streak CRM, Airtable, Microsoft Suite, Adobe Creative Cloud, R (basic) Languages: Bilingual proficiency in English and Korean Interests: Dance (Urban, Contemporary), Traveling, Cooking, Community Service, Social Psychology, Corporate Social Responsibility