I C

604-***-****

adck7i@r.postjobfree.com

Vancouver / Kelowna

Linkedin.com/in/iancam

K E Y S K I L L S

Marketing Strategy & Execution

Leadership & Staff Development

Collaboration with Sales

Analytics & Performance

Demand Generation & ABM

Event Marketing

Media & Analyst Relations

Brand Development

Content Marketing / Storytelling

E D U C A T I O N

EXECUTIVE MBA Hitotsubashi

Business School, Japan

BACHELOR of ARTS University of

British Columbia (minor in

Computer Science)

IAN CAMERON

SENIOR MARKETING & BRAND EXECUTIVE

RESULTS DRIVEN LEADER FOCUSED ON ROI & DELIVERING GREAT CUSTOMER EXPERIENCES

• Metrics driven Marketing Leader who works closely with Sales to deliver business results

• Passionate and strategic change agent who builds great teams and develops staff

• Experience managing complex global projects and leading large cross-functional teams P R O F E S S I O N A L E X P E R I E N C E

KAIZEN COMMUNICATIONS, Vancouver, BC 2018 – Present Owner

Owner of a full-service Marketing, Brand & Sponsorship agency helping organizations to cut costs by increasing the efficiency of their global communications, and then investing those cost savings into the most effective growth initiatives

• Key Projects with Mercedes Formula One, Epson, Right Formula Sports Agency & Pursuit of Excellence Hockey Academy

ELASTIC PATH SOFTWARE, Vancouver, BC 2018 – Feb 2020 Director of Brand & Buzz

Reporting to the CEO, led and developed a team of great staff, responsible for EP’s global B2B brand, marketing & communications and demand generation activities for all products

• Developed and successfully launched EP’s new Global Brand Strategy & Identity, including a new brand story, new messaging, a new website, logo, slogan, and all related collateral.

• Rebuilt the direct and indirect demand generation functions and started a lead engagement

& nurturing program, increasing the number of Leads & SQLs by 2X in 12 months.

• Implemented Account Based Marketing (ABM) together with Sales.

• Completely revamped the organizational performance metrics, KPI & reporting structure.

• Successfully launched the company’s first SAAS product. EPSON, Suwa, Japan 2000 – 2018

General Manager, Global Marketing, Brand & Communications (2009 – 2018) Created Epson’s first global B2C & B2B marketing team in 2009 and built it into a global team of 2 managers and 30+ direct reports. Responsible for Epson’s $500 million+ global Advertising & Promotion budget and activities, including product and corporate marketing, offline & online communications, across all channels and all geographies, internally and externally

• Implemented a global Ink Marketing & CRM program that increased high value user retention (+9%) & revenue (+10%) generating millions of dollars in additional revenue.

• Globally refreshed and consolidated Epson’s brand image, including finished product naming, packaging and global website design, improving the user experience and delivering significant global efficiencies and tens of millions of dollars in annual cost savings. Received both President’s & COO awards.

Key Project:

• Started and executed Epson’s Global B2C & B2B Digital Transformation Project that consolidated 10 different Content Management Systems, 4 different E-Commerce Systems, and 16 different Product Information Management Systems, generating 10 million dollars annually in savings and improving the global digital user experience. I C

Ian Cameron

SENIOR MARKETING

& BRAND EXECUTIVE

T E C H N I C A L

S K I L L S

Social Media Marketing

Marketo Marketing Automation

Salesforce & Hubspot CRM

Marketo ABM

Google Analytics

Bizible Attribution

Vidyard Video Platform

Drift Chatbot

Global Web Manager (2000 – 2009)

Started up and managed Epson’s first global web function, driving growth and efficiencies across the Epson Group. Responsible for Epson’s Global E-business strategy and managed directly and indirectly all of Epson’s external and internal websites, including Epson.com

• Globally harmonized the Epson Group Web Design and significantly improved the customer experience (Foresee CS +6%, Nikkei up from 267 to 54). President’s Award.

• Increased Global Direct Online E-Commerce revenue from under $50 million in 2004 to

$250 million+ in 2009, while strengthening relationships with offline & online dealers. O T H E R R E L A T E D E X P E R I E N C E

ONYX INTERACTIVE, Vancouver, BC

E-Business Manager, Western Canada

Co-started up and managed the Interactive Services Division of Onyx Computers (Compaq/HP’s largest reseller) in Western Canada. Responsible for the sale, marketing, architecture and delivery of E-Business solutions (software, hardware and services) into Enterprise clients: E- Commerce, Intranets, Extranets, Content & Document Management, EDI and custom Internet applications such as Internet Banking

• Built the business from $0 to $10 million+ in 1 year

.

Key Projects:

• Levi Strauss’ first E-Commerce site in North America.

• Wood Gundy Global Intranet.

• Cue Data West Credit Union Internet Banking System. C O M M U N I T Y L E A D E R S H I P & S K I L L S

• Regular speaker at Digital Marketing Industry events

• Member of the Forrester Marketing Council

• Led the marketing committee of Mopria, the Mobile Print Alliance

• Volunteer assistant hockey coach

• Japanese verbal and written fluency at the business fluency level, (JLPT Level 1)

• Basic French language skills

• 5 Time Amateur Japan National Rowing Champion

• Professional Juggler

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