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Account Executive Social Media

Location:
Alexandria, VA
Salary:
75,000
Posted:
April 06, 2020

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Resume:

MELANIE CARD

EXPERIENCE

CLARKS

ACCOUNT EXECUTIVE (JUN 2018-PRESENT)

*-*******-****** *********, ******** 250+ ACCOUNTS

Expands market share growing existing territory 40% annually. Develops business with new prospects in untapped markets. Negotiates and closes sales with formal product presentations on customer sites and at regional trade shows. Mentors owners and trains associates on product, industry trends and marketing initiatives. Obtains exceptional sell throughs by generating tailored marketing campaigns for dealers. Analyzes historical data to achieve impeccable accuracy in territory forecasting. Implements new sales strategies to drive organizational goals and vision. Optimizes work process by implementing new techniques and customer programs to increase revenue. Maintains personal budget and exceeds company margin targets. Schedules and hosts customer events engaging with consumers, driving sales dollars, and increasing product turn.

DEMAND PLANNER (OCT 2016-JUNE 2018)

PLANNED WOMEN’S BUSINESS IN U.S., LATAM AND CANADA

Slashed excess inventory by implementing new accurate forecasting tools and formulas. Developed new sell through analysis techniques to decrease inventory liabilities by 80%. Increased order accuracy by leading mentorship programs and conducting one on one training programs. Presented analytical findings to product and buying teams to keep inventory at an optimal level. Advised product team on trends to generate successful styling for future seasons. Engaged senior leadership with market information for the U.S., Latin American, and Canadian market.

BRANCH MERCHANDISER (MAR 2016-OCT 2016)

RESPONSIBLE FOR 300+ BRICK AND MORTAR STORES

Streamlined communication between brick and mortar stores and the senior leadership team directing weekly calls and conferences. Delegated product transfers to high volume stores increasing sales and revenue. Organized and led weekly calls with management teams setting store goals and targets. Increased profitability by finding opportunities in retail assortments. Collaborated with stores to develop new sales initiatives and marketing strategies.

INDEPENDENT ACCOUNT REPRESENTATIVE (MAR 2015-MAR 2016) MANAGED 500+ STORE PORTFOLIO

Managed and maintained high volume accounts order pool. Collaborated and communicated with Territory Managers ensuring order accuracy, 100% fill rates and account compliance. Drove sales on our B2B website by marketing to customer base.

RECEPTIONIST/CONSUMER EXPERIENCE REPRESENTATIVE (MAY 2014- MAY 2015)

Ignited excitement on our social media platforms by interacting with consumers through personal messages and wall posts. Greeted all visitors, organized meetings with Clarks employees. Generated a retail rewards program to incentivize customer surveys and top of the line customer service. Answered inbound calls, driving efficiency by effectively answering concerns in a timely manner.

CONTACT

PHONE: 978-***-****

EMAIL: adcjtn@r.postjobfree.com

LINKEDIN: https://www.linkedin.com/in/melaniecard/

SKILLS:

-Business Development -Account Management -Relationship Building

-Data Analysis -Forecasting -Operations Management -Networking

-Communications -Creative Writing -Leadership -Sales -Fundraising

SUMMARY

I have always been people passionate and challenge hungry. I enjoy implementing new ways to be efficient and effective. I have delivered exceptional results in a variety of roles allowing me to have perspective from numerous vantage points. I enjoy illustrating data with words, bringing a creative edge which adds depth, color, and vibrance to an often black and white analytical world. I believe that genuine engagement and understanding is key to harvesting strong, trusting, and honest relationships with your business partners.

EDUCATION

Houghton College

(B.A.) Liberal Arts, Communications/

Integrated Marketing ---May 2012

VOLUNTEERING

Students in Free Enterprise – Guatemala

Go International – Ecuador

Life Group Leader- International Family Church Boston, MA



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