Senior Director of Marketing and Demand Generation

Marina Harmon

202-***-**** • ******.******@*****.***

Summary

Highly driven marketing leader with a proven track record of driving business results and leading others to success. Sought after for end-to-end ownership of marketing functions including building strategy, scaling marketing teams, implementing demand generation best practices, and creating revenue-driven campaigns. Highly driven self-starter relied upon as a key stakeholder across departments and with C-level executives. Professional Experience

Huma, Inc., Health & Wellness Mobile App, Venice, CA CEO & Founder, August 2018 – February 2020

- Created a wellness app designed to help women improve body image and self-esteem

- Developed beta product for iOS and Android using Dart / Flutter (self-taught)

- Led team of six to create app content and run a successful beta program Pixalate, Inc., Ad Fraud Software, Los Angeles, CA Director of Marketing & Demand Generation, April 2017 – August 2018

- Led marketing team, which included managing advertising, marketing automation, sales enablement, product marketing, content, and events team

- Built and executed quarterly and annual demand generation plans and forecasts encompassing advertising, content, webinars, events, email, PR, and more TrackMaven, Inc., Marketing Software, Washington, D.C. Senior Director of Demand Generation, August 2014 – March 2017

- Led marketing team, which included managing budget, strategy, agency relationships, and internal team

- Built marketing operations from the ground up, which included lead and account lifecycle processes, lead scoring & routing, campaign reporting, nurture campaigns, and triggered sales-enablement

- Created quarterly plans encompassing advertising, content, webinars, events, email, PR, and more

- Collaborated with sales leadership to optimize programs and align to key accounts and revenue goals

- Exceeded revenue and opportunity goals every quarter after taking leadership of marketing team

- Coordinated with product management and customer success to deliver cohesive go-to-market strategies including positioning and messaging across website and customer communications

- Led website redesign, revamped brand identity and positioning, and revised sales messaging Cision, Marketing and PR Software, Beltsville, M.D. Senior Search Engine Marketing Manager, Acquisition Marketing, June 2013 – July 2014

- Managed international digital advertising strategy and annual budget of more than $10 million

- Directed paid advertising team in developing integrated campaigns, including segment- and activity- based display advertising, remarketing, and lead nurture programs

- Increased lead conversion rate by 149% in two quarters through testing and optimization

- Reduced paid search cost per lead by 52% ($78 per lead), saving more than $540,000 over four months Xceedium, Inc., Internet Security Software, Washington, D.C. Online Marketing Manager, May 2011 – June 2013

- Directed online marketing initiatives, which included developing unified email, advertising, and social campaigns; creating website content and press releases; and managing SEO & conversion optimization

- Created segmented lead nurture programs; increased email-driven demo requests by 44% in six months

- Managed Marketo implementation; worked with sales team to create Salesforce-integrated lead lifecycle and scoring programs; developed revenue attribution model

- Owned website redesign and managed web development team Public Citizen, Consumer Advocacy Nonprofit, Washington, D.C. Managing Editor, Health Research Group, July 2010 – April 2011

- Created paid advertising, email, and social campaigns to promote newsletters, reports, and events

- Managed monthly production of online and print publications with more than 350,000 paid subscribers Advocate Networks, LLC, IT Consulting, Atlanta, GA Marketing Coordinator, January 2009 – July 2010

- Owned website, search engine optimization, digital advertising, email marketing, and public relations

- Managed marketing strategy and budget of $280,000 — increased marketing leads by 31% in 18 months Skills

Expertise in marketing automation (Marketo, Hubspot, Eloqua, Pardot), CRM (Salesforce), SEM, SEO, content strategy, display advertising, paid social, remarketing, lead nurturing, database management, and sales enablement.

Education

Clemson University, Clemson, SC — BS in Business Management, Journalism, magna cum laude

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