Sherry Dotson

adcjmj@r.postjobfree.com • 479-***-**** • LinkedIn

Successful and Driven Sales Management & Business Development Professional

Top Performing, growth-focused sales leader with 25 years serving in the roles of WM Buyer, NAM, VP of Retail Sales, Director of Sales and Team Leader with extensive experience in multiple retailers. These include Walmart, Sam’s Club, Costco, Kroger, Walgreens, CVS, RiteAid, TJMaxx, Dollar General, Kohls. Stewarded accounts to ensure loyalty, satisfaction, confidence, efficiency & increase year-over-year spend. Grew EBITDA 3–5% year on year on a consistent basis. Managed/grew branded, licensed, & private label goods.

— Areas of Expertise —

Effective Leadership, Business Plan Development, Account Management with growth in many categories

P&L Management, Strategic Analysis, out of the box thinking for advanced growth, Sales Force & Retail Link.

Budget Management, Planning & Organization, New Product Development, Client Satisfaction & Retention, New Product Promotions and Launches, Extensive experience in new item set up, 1 Worldsync and OTIF Management. Promotional Planning, IRI/Nielson, OTIF Management, Sale & Manage Ecomm Business team, KPI Management.

— Career Accomplishments —

Increased company revenues from $3M to $80M+ annually. Secured new business in Canada & online equating to $5M in new sales. Expertise working with large corporations including but not limited to Wal-Mart, Target, Sam’s Club, Costco, Aldi, Kroger, Walgreens, CVS, Rite Aid, Staples, Home Depot, Lowes, Dollar General, Family Dollar as well as their Ecommerce Sites.

— Professional Accomplishments —

Vanguard Soap Memphis, TN 38119

Director of Sales Retail (Mass/Dollar/Pharmacy/Grocery/Ecommerce) 3/19/2019 – 3/10/2020

Director of CPG sales in the U.S.A to all food, drug, mass, dollar and club. Expanded company’s brand recognition and fortify its market presence by introducing fresh innovative products across many retail sectors and departments. Manage sales growth and development in health and beauty where I have sustained relationships for over 20 years. I manage a team of 4 salespeople who sold to contract manufacturing when needed. I attend all line reviews and create sales and budget plans along with managing the P&L and forecasting. Sales are up over 3 million $’s with us exceeding margin %’s and EBITDA goals. My largest mass clients are Walmart, Sam’s Club, Target and Costco.

Acosta Bentonville, AR 72712

Key Team Lead Headquarters – Walmart and Sam’s Club (contract position) 11/2018 – 3/18/2019

In charge of managing over 20+ accounts direct to WM and Sam’s Club Headquarters/Buyers as well as Ecomm business. I managed 4 teams that included IRI Category Insights, Analytics, Replenishment. I attended all line reviews, national sales meetings and tradeshows related to my client groupings and their specific categories. I was also responsible for managing budgets and P&L’s for the HQ business. Categories include grocery, pet, household chemicals, home accessories, HBA Personal Care and fashion accessories,

Key Accomplishments:

Created cross-functional teams to manage retail accounts for over 20 manufacturers

Directed the development and sales of pioneering clients with over 10 new direct to retail manufacturers

Developed private label, licensed and branded business for each category, including successfully setting up and managing content management at the Ecommerce level for all accounts.

Orchestrate P&L and budgets for retail division and take part in quarterly & annual budget and forecast meetings.

Maximized company ROI’s and consistently attained projected growth goals by diligently overseeing multi-million dollar business in national brand and private label.

Original Bradford Soap Works West Warwick, Rhode Island

VP of Sales – Retail (Mass/Dollar/Pharmacy/Grocery/Ecommerce) 7/2005 – 11/2018

In charge of sales, new product distribution and development, and merchandising to Wal-Mart, Sam’s Club, Target, Costco, Rite Aid, Walgreen’s, and Dollar General. Liaised between corporate HQ and buyers and supervised teams in Rhode Island, California, and Mexico. Oversaw broker/sales manager team on several accounts and supervised internal team in charge of fulfillment, distribution, and shipping. Rolled out several successful marketing plans utilizing white space and seasonality.

Key Accomplishments:

Created cross-functional team to manage retail account for 3 Bradford corporate locations due to sales growth.

Sold product into 8 new & different departments as well as dotcom sites – product only in 1 department when I started role. Grew to over 300 skus within Walmart, 8 different buyers and over $80 million in sales.

Developed private label, licensed and branded soap and accessories for mass CPG.

Orchestrate P&L and budgets for retail division and take part in quarterly & annual budget and forecast meetings.

Generated well over 30% increase in projected revenue via new team mission and scope of work as a hunter of new business.

Home Products International Chicago, Illinois

National Account Manager/Senior Analyst – Midwestern US 4/2000 – 7/2005

Directly responsible for new item distribution, sales, and merchandising to Wal-Mart (domestic, international & online) and Sam’s Club (online and brick & mortar). Collaborated with company executives to enhance forecasting, product flows, product development, and creating successful promotional plans. Liaised between US, Asia, and corporate office to oversee and implement direct import business.

Key Accomplishments:

Raised sales 30% utilizing forecasts and managing in-stock items.

Increased item distribution to 40+ inline skus and perfected GMROII.

Additional experience as Account Manager/Retail Link Business Analyst for Lea & Perrin’s (subsidiary of Dannone Co.) and Buyers Assistant for Wal-Mart Stores, Inc.

Professional Development

Wal-Mart Advisory Board Member – Collaborate with Buyers, EVP’s, Product Development and Sourcing Teams to create unique and advanced strategies in the overall retail market.