Matthew DiAntonio

Product Management Leader. Problem Solver.

Strong background in Analytics, Marketing and Technology 1 Persistence Cove

Plymouth, MA 02360

774-***-****

adcjjs@r.postjobfree.com

linkedin.com/in/matthew-diantonio/

EXPERIENCE

Toast, Boston, MA

Senior Director, Product Management

2019

Leading a product management function across two functional groups - product platform and data platform.

In 2019, the product platform maintained our uptime goal of four 9’s during a period of significant growth. We were able to handle 2x the amount of transactions per day and 2x the requests to the gateway without a reduction in service quality.

The data platform delivered a streaming architecture that reduced a 48hr data lag to near real time. Toast’s reporting product, part of the data platform, saw an increase in NPS of over 20 points as the result of our work in the year. In addition, we built a team focused on creating innovative data products that will deliver analytical products to market in 2020. Team of 50+ included PMs, POs, UX, analysts, and engineers. Accomplishments:

● Generated multi-year strategy with associated resource plan.

● Generated roadmap, missions, OKRs and measurement strategy.

● Led the management, mentorship and build out of the team.

● Led the build out of a product analytics within the team.

● Instituted a hypothesis based product development culture.

● Introduced new, successful processes for spec writing, road map reviews, weekly production and prioritization of backlog.

● Value delivered includes:

Numerous infrastructural improvements to the platform to help deliver on our goal of 99.99% uptime

New device management technology platform to manage 1M devices in the field. Previously a manual effort.

New device sync technology for improved POS experience

Streaming data ingestion for near real-time analytics

Creation of a PI Data store for CCPA Compliance

Creation of a Universal Guest Profile product

Creation of several data products to better harness the strategic value of Toast’s unique data set

New reports & experience upgrades for reporting product used by 300k users per week resulting in 20pt NPS increase CORE SKILLS

Product Management:

Requirements, spec writing,

user stories, prioritization,

road map creation, user testing,

user interviewing,

field enablement

Production:

Project management,

resource planning,

release management

Communication:

Relationship building,

user science & empathy,

excellent writing &

whiteboard skills

Development Frameworks:

Agile, Scrum, Kanban

Marketing Technology:

Attribution, MMPs, DMPs,

SEO, Ad tech, Facebook Ads,

Paid Search, Programmatic

Analytics:

Looker, Tableau, Domo

SSAS Cubes, SQL, Python

People Management:

Mentoring, coaching,

recruiting, delegation and

goal setting

EDUCATION

Bachelor of Arts ‘00

UMass Amherst

DraftKings, Boston, MA

Senior Director, Product Management

2018

Led a product management function that managed a marketing platform. Team of 20+ included product managers, project management, developers, analysts and UX’ers.

Accomplishments:

● Generated roadmap themes with associated features and specs.

● Led the management, mentorship and build out of the team.

● Introduced new, successful processes for spec writing, road map reviews, weekly production and prioritization of backlog.

● Instilled a performance-based culture that included regular reviews of production and product-focused metrics and aligned OKRs.

● Led cross-functional prioritization and ideation meetings.

● Value delivered included:

Campaign Prioritization and Automation Platform

Marketing Campaign Management Platform

Marketing User Profiling System

Real-time Bidding Engine Leveraging LTV

Marketing Attribution System

Automated Offer / Promo Redemption Platform

Carbonite, Boston, MA

Vice President, Analytics

2011 - 2017

Built out and led a product management function dedicated to creating a world-class data platform. Team delivered and managed analysis tools, data products and advanced analytics models. Team of 30+ included data engineers, analysts, BI developers, project management and data scientists. I served as the primary product manager for the team. Accomplishments:

● Managed a $5M P&L.

● Built the team from the ground up as team member #1.

● Generated roadmap themes and associated features and specs.

● Introduced team-wide processes for weekly production and prioritization of backlog.

● Led regular road map reviews and held Quarterly Business Reviews with cross-functional execs.

● Value delivered included:

Improved ROI of paid media from 1.0 to 2.25 ROAS utilizing the multi-touch attribution platform that the team built from the ground up.

Increased renewal rate of consumer product from 80% to 87%

Led pricing strategy discovering new customer elasticity and renewal customer inelasticity. Driving higher first purchase volumes through discounts and promotional first-time purchase prices resulting in $7 million cumulative profit.

Designed & deployed Carbonite's business intelligence platform. Gridiron-Guru, Plymouth, MA

Co-Founder, Marketing & Product Management

2011-2015

Led the product management and marketing functions for a startup focused on fantasy football analytics for avid fantasy players. Delivered an app that was used by over 1 million users per year for each of my four years. Accomplishments:

● Led the product function that delivered the product from concept into market.

● Managed the production and release of three major versions into market.

● Leveraged user science to design and deliver new features that were valued by our users.

● Directed a content partnership with USA Today.

Published a regular cadence of guest posts on their sports blog.

Published an article in their annual fantasy football publication that is distributed to millions.

● Held a regular late night spot on Sirius XM's fantasy sports radio. Trend Micro, Cupertino, CA

Senior Manager, Digital Marketing & Analytics

2007-2011

Directed the digital marketing efforts for all of North America and Canada. Defined strategy and executed integrated marketing programs across digital and offline. Worked with both B2B and B2C. Accomplishments:

● Drove $500 million in pipeline + Ecommerce revenue.

● Led team of analysts driving cross-functional insights across the company.

● Built marketing automation platform with focus on trial and renewal conversion.

● Developed multivariate and A/B tests to improve shopping cart performance and on-site conversion.

● Leveraged personalization to improve AOV and LTV for new and repeat customers. Trend Micro, Cupertino, CA

Senior Manager, Global Web Marketing

2005-2006

Delivered results consistently by leveraging data-driven decision making. Worked with both B2B and B2C. Accomplishments:

● Led global website redesign spanning 17 regional sites and 11 languages.

● Improved new customer conversion rate on trial forms rate from ~30% to 60%

● Directed creative agency to deliver a wide variety of impactful creative assets InterMute, Cupertino, CA

Manager, Online Marketing & E-commerce

2003-2004

Rebuilt InterMute’s digital experience with a focus on their newly launched product. Grew revenues for the product from nascent levels to $4M annually within my first year. Accomplishments:

● Led an extensive pricing analysis. Isolated the optimal price for new and renewal sales.

● Drove an extensive conversion rate optimization (CRO) program focused on Ecomm performance.

● Increased revenue from expired subscriptions and expired trials by 4x.

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