Product Leader
Resume:
Matthew DiAntonio
Product Management Leader. Problem Solver.
Strong background in Analytics, Marketing and Technology 1 Persistence Cove
Plymouth, MA 02360
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linkedin.com/in/matthew-diantonio/
EXPERIENCE
Toast, Boston, MA
Senior Director, Product Management
2019
Leading a product management function across two functional groups - product platform and data platform.
In 2019, the product platform maintained our uptime goal of four 9’s during a period of significant growth. We were able to handle 2x the amount of transactions per day and 2x the requests to the gateway without a reduction in service quality.
The data platform delivered a streaming architecture that reduced a 48hr data lag to near real time. Toast’s reporting product, part of the data platform, saw an increase in NPS of over 20 points as the result of our work in the year. In addition, we built a team focused on creating innovative data products that will deliver analytical products to market in 2020. Team of 50+ included PMs, POs, UX, analysts, and engineers. Accomplishments:
● Generated multi-year strategy with associated resource plan.
● Generated roadmap, missions, OKRs and measurement strategy.
● Led the management, mentorship and build out of the team.
● Led the build out of a product analytics within the team.
● Instituted a hypothesis based product development culture.
● Introduced new, successful processes for spec writing, road map reviews, weekly production and prioritization of backlog.
● Value delivered includes:
Numerous infrastructural improvements to the platform to help deliver on our goal of 99.99% uptime
New device management technology platform to manage 1M devices in the field. Previously a manual effort.
New device sync technology for improved POS experience
Streaming data ingestion for near real-time analytics
Creation of a PI Data store for CCPA Compliance
Creation of a Universal Guest Profile product
Creation of several data products to better harness the strategic value of Toast’s unique data set
New reports & experience upgrades for reporting product used by 300k users per week resulting in 20pt NPS increase CORE SKILLS
Product Management:
Requirements, spec writing,
user stories, prioritization,
road map creation, user testing,
user interviewing,
field enablement
Production:
Project management,
resource planning,
release management
Communication:
Relationship building,
user science & empathy,
excellent writing &
whiteboard skills
Development Frameworks:
Agile, Scrum, Kanban
Marketing Technology:
Attribution, MMPs, DMPs,
SEO, Ad tech, Facebook Ads,
Paid Search, Programmatic
Analytics:
Looker, Tableau, Domo
SSAS Cubes, SQL, Python
People Management:
Mentoring, coaching,
recruiting, delegation and
goal setting
EDUCATION
Bachelor of Arts ‘00
UMass Amherst
DraftKings, Boston, MA
Senior Director, Product Management
2018
Led a product management function that managed a marketing platform. Team of 20+ included product managers, project management, developers, analysts and UX’ers.
Accomplishments:
● Generated roadmap themes with associated features and specs.
● Led the management, mentorship and build out of the team.
● Introduced new, successful processes for spec writing, road map reviews, weekly production and prioritization of backlog.
● Instilled a performance-based culture that included regular reviews of production and product-focused metrics and aligned OKRs.
● Led cross-functional prioritization and ideation meetings.
● Value delivered included:
Campaign Prioritization and Automation Platform
Marketing Campaign Management Platform
Marketing User Profiling System
Real-time Bidding Engine Leveraging LTV
Marketing Attribution System
Automated Offer / Promo Redemption Platform
Carbonite, Boston, MA
Vice President, Analytics
2011 - 2017
Built out and led a product management function dedicated to creating a world-class data platform. Team delivered and managed analysis tools, data products and advanced analytics models. Team of 30+ included data engineers, analysts, BI developers, project management and data scientists. I served as the primary product manager for the team. Accomplishments:
● Managed a $5M P&L.
● Built the team from the ground up as team member #1.
● Generated roadmap themes and associated features and specs.
● Introduced team-wide processes for weekly production and prioritization of backlog.
● Led regular road map reviews and held Quarterly Business Reviews with cross-functional execs.
● Value delivered included:
Improved ROI of paid media from 1.0 to 2.25 ROAS utilizing the multi-touch attribution platform that the team built from the ground up.
Increased renewal rate of consumer product from 80% to 87%
Led pricing strategy discovering new customer elasticity and renewal customer inelasticity. Driving higher first purchase volumes through discounts and promotional first-time purchase prices resulting in $7 million cumulative profit.
Designed & deployed Carbonite's business intelligence platform. Gridiron-Guru, Plymouth, MA
Co-Founder, Marketing & Product Management
2011-2015
Led the product management and marketing functions for a startup focused on fantasy football analytics for avid fantasy players. Delivered an app that was used by over 1 million users per year for each of my four years. Accomplishments:
● Led the product function that delivered the product from concept into market.
● Managed the production and release of three major versions into market.
● Leveraged user science to design and deliver new features that were valued by our users.
● Directed a content partnership with USA Today.
Published a regular cadence of guest posts on their sports blog.
Published an article in their annual fantasy football publication that is distributed to millions.
● Held a regular late night spot on Sirius XM's fantasy sports radio. Trend Micro, Cupertino, CA
Senior Manager, Digital Marketing & Analytics
2007-2011
Directed the digital marketing efforts for all of North America and Canada. Defined strategy and executed integrated marketing programs across digital and offline. Worked with both B2B and B2C. Accomplishments:
● Drove $500 million in pipeline + Ecommerce revenue.
● Led team of analysts driving cross-functional insights across the company.
● Built marketing automation platform with focus on trial and renewal conversion.
● Developed multivariate and A/B tests to improve shopping cart performance and on-site conversion.
● Leveraged personalization to improve AOV and LTV for new and repeat customers. Trend Micro, Cupertino, CA
Senior Manager, Global Web Marketing
2005-2006
Delivered results consistently by leveraging data-driven decision making. Worked with both B2B and B2C. Accomplishments:
● Led global website redesign spanning 17 regional sites and 11 languages.
● Improved new customer conversion rate on trial forms rate from ~30% to 60%
● Directed creative agency to deliver a wide variety of impactful creative assets InterMute, Cupertino, CA
Manager, Online Marketing & E-commerce
2003-2004
Rebuilt InterMute’s digital experience with a focus on their newly launched product. Grew revenues for the product from nascent levels to $4M annually within my first year. Accomplishments:
● Led an extensive pricing analysis. Isolated the optimal price for new and renewal sales.
● Drove an extensive conversion rate optimization (CRO) program focused on Ecomm performance.
● Increased revenue from expired subscriptions and expired trials by 4x.
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