Business and Industrial/Organizational Psychology

Market Research Analytics Consumer Behavior

Highly dedicated, persistent, and success-driven professional with experience in market research, consumer behavior, and customer engagement. A proven critical thinker who strikes a balance between analytical and creative thinking. Passionate & dedicated believer in the power of marketing and how understanding consumer behavior can have a significant impact on brand development.

Baldwin Wallace University, Berea, OH Bachelor of Arts, expected May 2020 Majors: Business Administration and Industrial and Organizational Psychology GPA: 3.99 Honors: Highest GPA of Student-Athlete Sophomore Class Senior Thesis - Skepticism as a Mediator with Routes of Persuasion’s Effect on Attitude and Purchase Intentions

• Conducted market research for medical research startup and helped influence the company's Go-to-Market strategy. o Examined prospective customers and created digital marketing campaigns. o Executed marketing strategies and analyzed results through digital funnels. o Presented new ideas and findings to the founder and key executives.

• Engaged with guests to understand their needs and objections and work to resolve in a timely, efficient manner.

• Developed a volunteer handbook to assist a non-profit in providing information and retaining volunteers.

• Researched thesis and conducted an advertising psychology experiment with over 50 participants to contribute to find a correlation to a theory.

• Coordinated programs for up to 60 students from 5 to 14 years of age. Mediated disagreements with coworkers, children, and parents.

Kamm School of Business, Berea, OH December 2019 to Present Business Administration Student Assistant

Responsible for the University’s Business Administration office’s day–to-day operations in collaboration with other student assistants. Works daily with University faculty and staff on independent projects providing support and assistance.

Retail Success Consulting, Cleveland, OH September 2017 to Present Business Consultant Intern

Conducts research analysis and produces recommendations that support the company’s objectives. Reports directly to the CEO and builds out the primary client base, website, and presentation materials. Edits articles, presentation materials, and corporate documents.

NovaUCD, University College Dublin, Ireland June 2019 to July 2019 Business Development Executive - Intern for New Ventures Responsible for developing a Go-to-Market strategy for Ireland based start-up, including conducting market research, calculating results, and presented findings and strategy to the corporate executive team. Dayton C. Miller Honors Society – Member December 2019 - Present Business Honors Society - Member March 2019 - Present Baldwin Wallace Women’s Tennis Team - Team Captain August 2017 - Present Neighborhood Family Practice - Volunteer August 2019 - December 2019 330- 461-4633

adcjjl@r.postjobfree.com

http://www.linkedin.com/in/rebeccaliebler1711

adcjjl@r.postjobfree.com

1224 Gold Crest Dr

Medina, OH 44256

Professional Profile

Relevant Experience

Work Experience

Rebecca Liebler

Organizations and Skills

Certifications Awards

Soft Skills: Critical & Analytical Thinking,

Leadership, Adaptability, Multi-tasking,

Collaborative, Verbal, and Written Communication

Technical Skills: Microsoft Suite proficient, SPSS Statistics proficient, Qualtrics, Regression Analysis, Advertising Psychology, Research Marketing, Analytics, and Digital Funnels Education

Certifications Awards

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