CONRAD I.U. CRUZ

Residence: Lot *** Block ** Greengate Subdivision Ph 2,

Malagasang IIB, Imus City, Province of Cavite

Permanent: 3819 J. Correa St., Baclaran, Parañaque City SSS Number: 33-5690702-9

TIN Number: 237-500-410

Contact No. +639**-*******

OBJECTIVE: To contribute to the success and profitability of the company through my effort, expertise and experience

EDUCATION

COLLEGE: University of the Philippines, QC

B.S. Electronics And Communication Engineering

Professional Experience:

8 Years in Food and Beverage Industry

2 Years in BPO

2 Years in FMCG specialized in Marketing

10 Years in Automotive specialized in Dealer Network Development and Management, Sales, Marketing, Business Development, Product Planning, Logistics, Parts, Warranty, and Foreign Affairs

3 Years Businessman, Consultant and Business Partner

1 Year Handling Key and Special Accounts in Retail and Auction Industry Special Skills:

Digital Marketing

Social Media Marketing

Affiliate Marketing

Selling Photos / E-books

Blogging / Writer / Author

JOB EXPERIENCES

Iseway Motors Philippines, Inc. (Exclusive Distributor and Importer of Chery Automobiles in the Philippines)

AP Office Bldg., Manila Doctors Village Access Rd., Almanza 1, Las Pinas City

(formerly # 2290 Pasong Tamo Extension, Makati City and # 349 Oppen Bldg., Gil Puyat Ave., Makati City)

Dealership Network Coordinator (Visayas and Mindanao Region), then promoted to Dealership Area Supervisor (Parts of Metro Manila and Visayas and Mindanao Region)

o In charge for all the Dealer’s transaction

o Receive order from the dealers and prepare proper documents prior to delivery

o Support dealer’s daily sales operation and manage dealer’s performance.

o Assist the dealer’s to develop and maintain good relationship o Keep the dealer updated timely

o Provide support for developing dealer’s on their first few months of operations.

o Making all the monthly reports, memo’s and letters and disseminate to all the dealers.

o Estimate shipping expenses for all the units

o Handle the in and outs of the dealers accounts

o Analyze monthly operation and recommend areas for improvement o Serves as the Dealership Network Manager’s representative at external affairs activities throughout the region and elsewhere. o Provide organization and administrative support to the Department. o Answer incoming telephone calls, deliver messages, take orders and run errands if necessary.

o Sort and file records of office activities, keep them organized and up- to-date.

o Manage calendar, set up appointments and make travel arrangements.

o Also responsible for preparing the full minutes of the meeting of the Dealership Department.

Dealership Network Manager / Marketing Manager (of Chery Motors Philippines since its acquisition last February 2011 of the Chery Automobile distributorship in the country from Iseway Motors Philippines)

o Reports directly to the CEO

o Department head of the Dealership Network and Marketing Departments

o Provide oversight and management of the Departments o Train and supervise Dealership Network Coordinators and Marketing Assistants

o Front liner when handling the dealers before endorsing to the respective Dealership Coordinator assigned.

o Decision maker on the department, also responsible for the implementation of the department as well as the dealer’s manpower o In charge for all the Dealer’s transaction

o Make sure that monthly departmental reports are accurate and submitted on time.

o Encourage and think of ways to motivate dealers to reach their target. o In charge for all dealer transactions (in-outs). Receive purchase orders from the dealers. Receive mode of payment and prepare proper documentation (working hand on hand with the accounting division) prior to delivery. Make sure that the unit to be delivered is in good condition. Do final pre-delivery inspection if necessary. Coordinate and estimate shipping expenses if a need arises.

o Respond to dealer issues and concerns. Assist Dealer’s needs if necessary in terms of car registration, comprehensive insurance and other related concerns.

o Track all sales and marketing related activities and complete all promo, daily, weekly, monthly, quarterly and annual retail/fleet sales report. o Supervise and support dealer programs for locations within assigned territory Help provide knowledge and creative ideas for ways to enhance brand presence in their respective dealer territories. o Track dealer and distributor unit inventories.

o Master and work diligently within company and brand guidelines. o Assigned to do business correspondences, formal letters and circulars. o Encourage, promote and strengthen a harmonious relationship between the dealers and distributor as well.

o Facilitate and organize dealership network department related events such as meetings, conferences or auto shows.

o Establish and create an efficient and effective way of dealer communication. Provide transparent and accurate information to the dealers.

o Review and analyze actions at the end of each day, week, month and year to determine how to better utilize and plan more effectively. o Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.

o Support dealer’s daily sales operation and manage dealer’s performance.

o Receive order from the dealers and turn it over to the Dealer Coordinator to prepare proper documents prior to delivery o Provide support for developing dealer’s on their first few months of operations.

o Analyze monthly operation and recommend areas for improvement o Sort and file records of office activities, keep them organized and up-to- date.

o Manage calendar, set up appointments and make travel arrangements. o Do the research for Marketing in terms of the Industry Model Launching, Latest News, Latest Promo, Latest Strategy and Industry Numbers and find ways to improve the sales performance

o In charge of Marketing Plans for the whole year

o Product Planning

o Responsible for ordering of vehicles from Chery International o Point person and the one communicating to motoring media, advertisement agencies and companies for our ad placement o Point person for proposals of advertising companies, the one who review and gave recommendations to the CEO

o Closed the deal in Manila Times publication for our Barter Agreement o Supports Logistics Department for vehicle shipment to Manila

June 2008 – November 2013

Autoitalia Philippines Enterprises, Inc. (Exclusive Distributor and Importer of Piaggio Ape in the Philippines)

#1120 Quirino Avenue Extension, Paco, Manila

Dealer Development Manager / Brand Marketing OIC o Reports directly to the General Manager

o Department head of the Dealership Network Department and Marketing Department

o Provide oversight and management of the Departments o Train and supervise Dealership Network Coordinators o Entertain inquiries of new Dealership Applicants o Looking for new possible dealers

o Front liner when handling the dealers before endorsing to the respective Dealership Coordinator assigned.

o Decision maker on the department, also responsible for the implementation of the department as well as the dealer’s manpower o In charge for all the Dealer’s transaction

o Make sure that monthly departmental reports are accurate and submitted on time.

o Encourage and think of ways to motivate dealers to reach their target. o In charge for all dealer transactions (in-outs). Receive purchase orders from the dealers. Receive mode of payment and prepare proper documentation (working hand on hand with the accounting division) prior to delivery. Make sure that the unit to be delivered is in good condition. Do final pre-delivery inspection if necessary. Coordinate and estimate shipping expenses if a need arises.

o Respond to dealer issues and concerns. Assist Dealer’s needs if necessary in terms of car registration, comprehensive insurance and other related concerns.

o Track all sales and marketing related activities and complete all promo, daily, weekly, monthly, quarterly and annual retail/fleet sales report. o Supervise and support dealer programs for locations within assigned territory Help provide knowledge and creative ideas for ways to enhance brand presence in their respective dealer territories. o Track dealer and distributor unit inventories.

o Master and work diligently within company and brand guidelines. o Assigned to do business correspondences, formal letters and circulars. o Encourage, promote and strengthen a harmonious relationship between the dealers and distributor as well.

o Facilitate and organize dealer development department related events such as meetings, conferences or auto shows.

o Establish and create an efficient and effective way of dealer communication. Provide transparent and accurate information to the dealers.

o Review and analyze actions at the end of each day, week, month and year to determine how to better utilize and plan more effectively. o Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.

o Support dealer’s daily sales operation and manage dealer’s performance.

o Receive order from the dealers and turn it over to the Dealer Coordinator to prepare proper documents prior to delivery o Provide support for developing dealer’s on their first few months of operations.

o Analyze monthly operation and recommend areas for improvement o Sort and file records of office activities, keep them organized and up-to- date.

o Manage calendar, set up appointments and make travel arrangements. o Do the research for Marketing in terms of the Industry Model Launching, Latest News, Latest Promo, Latest Strategy and Industry Numbers and find ways to improve the sales performance

December 2013 – September 2015

8-Wheeler Mushroom Enterprises

Block 30 Lot 195 Greengate Subdivision Phase 2, Malagasang 2B, Imus City

Sales and Marketing Manager / Product Development o Sells mushrooms (fresh and process) to distributors, resellers and clients

o Look for possible investors

o Encourage and think of ways to motivate growers and to reach their target and grow themselves professionally.

o Monitor daily harvest

o Master and work diligently within company and brand guidelines. o Assigned to do business correspondences, formal letters and circulars. o Encourage, promote and strengthen a harmonious relationship between the resellers and distributors and buyers. o Facilitate and organize trainings and seminars and other related events. o Establish and create an efficient and effective way of dealer communication. Provide transparent and accurate information to the partners.

o Provide support for new growers on their first few months of operations. o Analyze monthly operation and recommend areas for improvement o Do the research find ways to improve the sales performance and yield

September 2015 – January 2016

Premiere Asian Motors Holding, Inc.

2507 Tycoon Center, Pearl Drive, San Antonio, Ortigas Center, Pasig City

Consultant for Product Planning and Foreign Affairs (Part Time)

June 2015 – January 2017

SanLee Agro Grains Inc

2507 Tycoon Center, Pearl Drive, San Antonio, Ortigas Center, Pasig City

Project Manager (Part Time)

May 2017 – September 2017

I had the overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling until the company operates by November 2017. I have the combination of skills including the ability to ask penetrating questions, detect unstated assumptions and resolve conflicts, as well as more general management skills. I make sure that risks will be lessen significantly, often by adhering to a policy of open communication, ensuring every significant participant has an opportunity to express opinions and concerns.

Roles and Responsibilities

o Planning and Defining Scope

o Activity Planning and Sequencing

o Resource Planning

o Developing Schedules

o Time Estimating / Cost Estimating

o Developing a Budget

o Documentation Creating Charts and Schedules

o Risk Analysis, Managing Risks and Issues

o Monitoring and Reporting Progress

o Team Leadership

o Strategic Influencing, Business Partnering

o Working with Vendors Scalability, Interoperability and Portability Analysis o Controlling Quality

o Benefits Realisation

HMR Auction Services, Inc

Km 21 East Service Road, Sucat, Muntinlupa City

Accounts Officer, Auto Auctions

October 2017 – present

My main responsibility is obtaining and maintaining long term clients by comprehending their requirements. Other responsibilities include but not limited to building strong relationships with strategic customers; identifying the needs and requirements to promote our company’s solutions and achieve mutual satisfaction. The goal is to contribute in sustaining and growing our business to achieve long-term success.

Other roles includes:

o Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition

o Acquire a thorough understanding of client needs and requirements o Expand the relationships with existing clients by continuously proposing solutions that meet their objectives

o Ensure the correct services are delivered to clients in a timely manner o Serve as the gateway of communication between clients and internal teams o Resolve any issues and problems faced by clients and deal with complaints to maintain trust

o Play an integral part in generating new sales that will turn into long-lasting relationships

o Prepare regular reports of progress and forecasts to internal and external stakeholders and Defining Scope

o Obtaining possible buyers, bidders and consignors for special projects o Keeps an eye with the competition

o Suggest ways for improvement using techniques such as “Imitation” and

“Innovation”

o Other duties that may be assigned from time to time CHARACTER REFERENCES

Mr. Raymond Tribdino

Integreat Advertising; Malaya Business Publications

Mr. Porong Herrera

Consultant, Guevara Group of Companies

PERSONAL OUTLOOK

Principle

We should not measure a man’s greatness by his ability to attain success. Rather we should measure his greatness by the way he faces defeat and accept it with courage. He is considered great because he possesses a virtue which even lack in those some great men. A severe blow on his pride does not embitter him; he falls only to rise again. He may be ridiculed. But he is not disheartened because he knows that he succeeded not in trying to achieve something but in his relentless struggle with himself, to overcome the blight on his soul, his pride.

SIGNATURE

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