Sales Manager

**** * ****** *****

Anthem AZ *****

Ph. 949-***-****

adcix3@r.postjobfree.com

SALES MANAGEMENT & BUSINESS IMPROVEMENT INITIATIVES

Profitability Enhancement through Sales Excellence

Results and goal oriented individual with vast experience in the food commodity business in various portfolios that required superior execution in order to provide exceptional customer satisfaction. I was able to build strong business acumen and knowledge that has provided me the opportunity to take on various roles that had increasing importance to our business development and success.

CORE COMPETENCIES:

Sales Management

Project Management & Cost Improvement Initiatives

P&L Management Analysis & Budgeting

Comprehensive Customer Service

PROFESSIONAL EXPERIENCE

Olymel S.E.C. /LP June 2014-Dec 2019

Account Executive & National Account Manager/BC Sales Manager

Responsible for Distribution-Western Canada, Also work very closely with National Chain accounts in Western Canada. Responsible for category/product/menu development with all major Chains in this market. Work with Owners, Senior VP’s, Corporate Chef’s and key decision makers. Continue to manage categories with all key players in distribution, help build listings. Work closely with all CBR teams, Corporate Distributor Chefs, DSM’s, and sales teams across the west and Prairies. Work internally with marketing and developing strategies for new large volume operators. Work directly with National Accounts developing new business, identifying gaps and creating products that foster menu ideation. Also very engaged with R&D, Marketing, transportation, QA, Controllers, Food scientists, basically all cross functional teams to allow us to be successful.

Selected Achievements:

Continue to build an foster distribution relationships with camp teams with both tier one distribution Centers

Work closely with all category leads building listings, showing competitive landscapes and go to market strategies

Work with Directors of Sales, DSM’s, MA’s, DSR’s teaching new products, learning existing products through field meetings

Responsible for senior leadership business meetings with key decision makers within distribution

Continue to pursue large operators, building relationships through understanding their needs and gaps, through menu ideation, operations and price requirements

Work hard internally to gain the trust and respect of all our internal departments IE. Marketing, sales, IT, Operations, product development

Grown region exponentially during tenure

Summit Marketing Calgary, AB November 2010-June 2014

Prairie Sales Manager/BC Sales Manager & Key Account Manager - Alberta

Responsible for managing Major Food Service Accounts in Alberta and driving growth strategies for 15 principal Vendors. Work closely with Tier One Distributors- GFS, Sysco developing programs; go to market strategies, DSM and Sales Rep training and relationship development. Also help develop sales tools that enhance our team’s ability to understand competitive landscape and ability to overcome obstacles.

Selected achievements:

Developed key contacts with major accounts- Moxies, Taco Time, Original Joes, Calgary Exhibition and Stampede.

Key relationships with Northern Alberta Camp Business as well as learning what opportunities are able to drive this segment of our business

Built great vendor relationships with all 15 principals, earned their trust and respect

Menu design with key business partners showing FAB’s on products that enhance current lineup of products

Work with Sysco, GFS, Tier two distributors developing sales training tools to sell products vs. competitors

Manage 7 Territory Managers from Alberta to Manitoba

Help with development and process, as well building strategies that best enhance opportunities for growth

WESTON FOODS INC. Calgary, AB January 2007-November 2010

General Sales Manager/Key Account Manager Safeway

Responsible for managing five Territory Managers, three Technical Sales Representatives and 72 Independent Distributors in the Alberta Market. Also managed Safeway Corporate -215 stores across the west as well as Macdonald’s Consolidated. Managed all P&L’s for Depot’s & placements, repairs. Launched PCO plan for all depots across the west. I was the Safety coordinator Western Canada for entire sales organization and required to source and implement best practices to ensure we passed all audits. Provided budgets, forecasting yearly-reported progress weekly. Worked with all Key Account, Marketing Managers across the west to build best “GO to Market Strategies”

Selected achievements:

Development of Ready Bake Frozen Division $50,000,000 territory

Weston Commercial Bakery segment $70,000,000 territory

Key Account responsibility included; FCL, Calgary COOP, Save On Foods, Giant Tiger, Wal-Mart, Zellers, Associated Grocers, Buy Low, Macdonald’s Consolidated, and Food Service execution

Responsible for sales execution on existing products and categories, new categories, product development with key customers, for both commercial and frozen business

Trained and implemented best business practices with all direct reports as well as Managers to drive desired results on all objectives and initiatives

Created business opportunities with Safeway on their frozen program by developing key products that helped drive profit and reduce labor costs

Utilized AC Nielsen ratings to create presentations that brought value to specific Customers

Gordon Food Services Calgary, AB 1986 to 2006

Senior Category Manager Grocery Frozen

Managed category from 2005 to 2007. Worked with over 100 Vendors and Brokers out of the Calgary Division. Responsibility included development of category by introducing new products, managing current portfolio, negotiated vendor programs and developed sales training programs. Worked with 60+ Sales Representatives and 5 District Sales Mangers, Director of Sales and Marketing. Helped develop Food Shows for Business unit and drive incremental sales dollars.

Selected achievements:

Sales went from $137,000,000 to $155,000,000

Successfully transitioned many National branded products to GFS label which in turn drove profitability and brand identity with GFS

Increased margin over 10% in dollars

Developed key marketing strategies with our Head Office in Grand Rapids-Michigan, Street Sales team which fostered great results & growth objectives

Worked alongside Multi Unit team with key categories and development of product requirements

Facilitated Food Shows

Built strong relationships with entire vendor community and internal sales/marketing teams, earned their trust and respect

Very proactive in learning and knowing our customer base and earned trust

Gordon Food Services Calgary AB, March 2002 to 2005

Category Manager Beverage/Chemicals

Managed Five Sales Specialists, One inside Sales Support, Service Foreman & 14 Service Technicians. Was responsible for P&L’s for entire department which included 14 fully serviced vehicles and maintenance. Sales development of coffee, juice, hot chocolate, bar gun systems. We competed against Coke and Pepsi national branded companies and implemented our Private Label products. Negotiated programs with all vendors to help drive strong ROI.

Selected achievements:

Successful launch with Nestle which included 800,000 additional poundage to our current portfolio as well as over 4,000 asset transfers to GFS

Sales increased from $5,000,000 to almost $12,000,000

Provided major field support in areas across the prairies

Managed customer base in excess of 3500

Managed and created (AOP) Annual Operating Plans fiscally

Projected all capital, overheads, parts budgets, internal program growth developmental programs

EDUCATION

Advanced High School Diploma- Crescent Height High School Calgary Alberta 1986

U of C multiple business courses

Mt Royal College various courses

COMPUTER SKILLS

Microsoft Word, Excel, Powerpoint, Outlook,

REFERENCES UPON REQUEST

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