Product manager
Resume:
MEGHNA SHUKLA
Mobile: +91 – 956*******
adcird@r.postjobfree.com
Degree Institute / School Board/Degree Year Results MMS(Marketing) K.J Somaiya Institute of
Management Studies and Research
Mumbai University 2018 8/10
B.Tech (Computer Science)
Guru Jambheshwar University of
Science and Technology, Hisar
Guru Jambheshwar University of Science
and Technology, Hisar
2015 68.04%
HSC Delhi Public School, Faridabad C.B.S.E. 2011 66.04% SSC Delhi Public School, Faridabad C.B.S.E. 2009 76.20% Other Academic Qualifications
and Proficiency
• Certified in NISM Mutual Funds, March 2018.
• C, C++ languages from Aptech, August 2012.
• MS Office (Excel, Access & Power point), Tableau Organization HDFC Bank Ltd Duration 29th June, 2018 – Present Designation
Product Manager
Key Role
Strategic and Day-to-Day Management
Responsibilities
& Achievements
Campaign Management:
• Segmentation of customer's basis the identified parameter and designing, executing, tracking of
• campaigns on the same. Lead conversation and hit ratios were also seen on the campaigns.
• Exception Reporting: Highlighting the exceptional performances of sales resources to the higher management, which also included highlighting outliers
• Tracking performance of sales resources on Event Based Triggers, conversion, TAT, nature of updation.
• Drives on key parameters like FD,Portfolio Quality,CASA,Liability,Income,Quality sourcing.Also highliting the exceptions with top and bottom performers in these parameters.
• Dipstick Quality Measures: Direct Customer feedback through calls. Drives/ Initiatives:
• Bottom 25: A drive on focused on low engaged customers to help build value, increase product penetration and profitability of the customer. The drive was a huge success and was highly appreciated by all levels of management for the results achieved. Product Programme Activities:
• Partnered with cross functional team’s responsible for conceptualization, timely production, marketing & sales of the product ( Credit Card ).
• Develop Marketing Program for several new product offerings that would lead to additional revenue.
• Research activities, Contest designing and Monitoring industry trend and showing YOY Comparisons.
• Prepare Regional PPT’s through various analysis and put them in a structured way of meaningful interpretation for senior management.
• Align the programmes with the MD initiatives and new trends. See through the parameters of growth/degrowth in a geography which is affecting the portfolio quality.
• Conducting reviews, identify gaps and propose training to eliminate them. Designing of the new programme features/offers to be delivered to the customers in collaboration with marketing team.
• Rolling out weekly updates to the senior management on the training and certification of resources on AMFI & IRDA parameters.
Achievements:
MEGHNA SHUKLA
Date of Birth: 1st May’1993
Mobile: +91 – 956*******
adcird@r.postjobfree.com
POSITIONS OF RESPONSIBILITY
Member- Public Relations Committee, KJ SIMSR
• Rewarded Star Award for 2 times within FY 19-20
Organization British Telecom Duration 5 months
Designation Network Associate Key Role Planning and Designing Responsibilities
& Achievements
• Responsible for taking decisions for designing and placing the green cabinets virtually.
• Responsible for giving employee training of the project on which I was working on.
• Handled tools like Piper, Kronos, Or-side, WFMT etc.
• Handled network Inventory, job packs.
• Escalation handling from onshore.
• Maintaining excel and logs to check the performance on daily basis.
• Reshelling, projected new ducts and cabs.
Summer Internship Project : Tommy Hilfiger(2
months)
• Analyzing the impact of marketing promotions on the footfall and sales of the store.
• Improved the skills of negotiation, customer needs assessment, customer retention and sales closing.
• Experience of direct sales, up-selling, target completion.
• Draft report and presentations regarding amount of sales and customer feedback.
• Assisted in the development of customer database.
• Nurtured relationship with prospect clients and existing customers to ensure customer satisfaction and customer service.
Live Project : The Economic Times(20 days)
• Develop and manage online marketing campaign for the event, driving awareness,engagement and traffic.
• Providing the leads to the client and helped in updation of ETAutolytics tool.
• Networking with top level management.
Live Project : Paper Boat(6 months)
• Sampling and direct sales.
• Creating brand awareness and trust, dealing with different types of customers on ground level.
Final year Project : Airline Registration System • Registration platform for the passengers. MEGHNA SHUKLA
Date of Birth: 1st May’1993
Mobile: +91 – 956*******
adcird@r.postjobfree.com
CO CURRICULAR ACTIVITIES
Participated in 1-Day Conference on “Importance of Economic Research for Capital Markets” at NISM,2017. Completed Digital Marketing Workshop at KJSIMSR,2017. Participated in National Level Science Talent Search Examination, 2004. Awarded 1st position in inter section creative writing competition at DPS, 2004. EXTRA CURRICULAR ACTIVITIES
Participated as supporting role in video song “tapir ki chai” by Blue Jam 2017. Participated as supporting role in advertisement by Badshah Masala, 2015. Acted in short film as lead character for Viacom 18, 2015. Participated in cultural programme at Bharat Sanchar Nigam Limited Faridabad, 2010. Completed Summer Theatre Workshop at National School of Drama, New Delhi 200
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