Sales Marketing
Resume:
PATRICIA SANTOS
Miami, FL
Mobile: 786-***-**** Email: adcipp@r.postjobfree.com
~ SR. SALES, MARKETING & EVENTS MANAGEMENT ~
Performance-driven and sales-focused leader possessing a wealth of experience in consultative sales management, new business development, marketing, events management, account management and territory oversight. Adept in managing high-impact sales, marketing and event strategies that drive growth and maximize profit via the development/launch of strategic sales objectives and goals, customer engagement and solutions designed to increase sales, spearhead market growth, manage territories and achieve net profit yields. Tenacious leader with expertise impacting business growth and maximizing revenue through achievements in brand management and representation, consumer loyalty programs, grand openings, and networking, trade show and corporate events.
• Sales/Pipeline Management
• Account Management
• Brand Representation
• New Market Penetration
• New Business Development
• Process Improvement
• Relationship Management
• Team Building/Management
• Marketing/Events Mgmt.
• Revenue & Profit Growth
• New Product Launch
• Performance Management
RELATED PROFESSIONAL EXPERIENCE
Big Bus Tours Miami, FL 3/2019 - Present
SENIOR SALES EXECUTIVE
Manage and drive all aspects of sales and marketing via the planning, coordination, development and launch of sales, advertising, and marketing programs focused on promoting services, building long lasting partnerships and driving both market growth and sales revenues.
• Lead the acquisition of new business partners in order to enhance sales and profitability
• Actively attend relevant sales events, shows and area networking events representing Big Bus
• Partner in the creation, development and implementation of short and long-term sales and marketing plans, while ensuring sales objectives are met according to volume of sales.
• Develop and implement comprehensive business sales strategies and plans that complement the overall operating plan for the business unit.
• Devise solutions for streamlining sales and procedural processes and workflows, increasing market share and driving business success, while increasing productivity and market positioning. Gray Line Tours and Big Bus Tours Miami, FL 1/2011 - 3/2017 SALES & MARKETING EXECUTIVE
Managed and oversaw the promotion, marketing and sale of tours and packages in Miami, Orlando, Bahamas and Key West, while driving responsibility for key accounts management initiatives with hotel concierges and tour information centers in order to bolster sales and increase revenues. This includes new business development, client engagement, and the identification of new sales opportunities to promote vacation tours.
• Consistently drove the attainment of all established goals for customer experience, brand reputation, sales and service, revenue and productivity.
• Protected and grew revenues by analyzing each client’s unique needs and matching their desires with various bus/trip tours and packages.
• Ensured the sales force was fully armed with materials and messages, while providing sales teams with assistance for targeted customer segments.
• Researched, analyzed and monitored market trends, studied competitor services, and devised innovative ways to obtain market share and improve both existing communication and offerings.
• Devised/implemented sales and marketing strategies and programs to increase performance, penetrate and grow potential target areas and achieve/exceed established targets.
• Collaborated with teams in the development and launch of high-impact territory sales and marketing strategies to bolster sales and revenue growth; consistently exceeded goals.
• Engaged customers and delivered individual/group presentations, developed new accounts, and cultivated productive long-term relationships to meet goals for customer experience and branding. Patricia Santos Page 2 of 2
ADDITIONAL PROFESSIONAL EXPERIENCE
Synter Resource Group LLC Charleston, SC 4/2018 - 11/2018 LOGISTICS ADMINISTRATIVE COORDINATOR
Delivered all aspects of administrative support to ensure the efficient operation of the office, to include calendar management, daily planning and scheduling, agenda development, organizational communications, general customer service and the daily support of managers and staff. Benefit Focus Charleston, SC 9/2017 - 3/2018
DATA ANALYST
Extracted and sent outbound EDI files, while ensuring that outbound data was sent accurately, within client processing deadlines, and with tracking daily metrics. Performed triage, root cause analysis and corrections to data issues found during validations reported by customers or internal teams.
• Reviewed validation warnings and exercised judgement in making file delivery decisions; coordinated fixes or improvements to data issues across multiple internal departments and customers. Charleston Harbor Resort & Marina Charleston, SC 4/2017 - 9/2017 GUEST RELATIONS SPECIALIST
Engaged with guests in order to handle and resolve all inquiries, concerns, questions and complaints, while ensuring the delivery of customer service excellence to all resort guests. Conducted guest registrations, check-ins and check-outs, settled accounts, managed/updated the reservation system, and communicated hotel information and amenity programs. Eaton Corporation Campinas, Sao Paulo, Brazil 4/2006 - 8/2008 FINANCIAL ANALYST
Partnered in delivering all aspects of financial analysis and monitoring for account collections, payables and receivables, purchase orders, inventory and cost verification for the importing of materials, while ensuring that all related financial records were complete and in compliance with company policy.
• Served as a key contributor for SOX compliance efforts, annual physical inventory processes, and the meeting of all financial reporting requirements.
• Assisted in month-end closings and prepared journal entries, variance analysis and related financial reports.
Bank Santander Campinas, Sao Paulo, Brazil 7/2001 - 4/2006 COMMERCIAL ASSISTANT MANAGER
Partnered in managing all aspects of daily commercial operations and business strategy via the supervision of commercial lending staff, while working cross-functionally with lending, loan operations and others areas of the bank to ensure loans are in compliance and documented properly for smooth closing and funding processes.
• Proactively promoted the bank's culture, products and service philosophies, while managing the overall workflow and daily activities to ensure loans were closed, funded and managed efficiently.
• Coordinated consumer sales, set up accounts, authorized loans, moved money and inventory control.
• Led responsibility for direct marketing for launch of new bank products and sales proposals.
• Prepared, reviewed and responded to management reporting; collaborated with human resources and management in the recruiting, interviewing, selection, hiring, training and performance of staff.
• Ensured compliance with all banking regulations, loan processes, policies and internal service level commitments; identified process gaps and recommended changes when issues were identified. EDUCATION & SELECT TRAINING
BACHELOR OF SCIENCE ~ ADMINISTRATION & INTERNATIONAL BUSINESS (2002) Universidade Paulista UNIP, Campinas/São Paulo, Brazil Additional Certificates and Courses
Sales Agent Course ~ Real Estate School of Charleston (9/2018) Sales Associate Course ~ Gold School Real Estate, Miami, FL Miami Dade College, Florida
• Workshop in Import and Export in USA Spanish Business Writing Software & Tools: Microsoft Office Suite, SAP and other software programs. Languages: Trilingual in English, Portuguese and Spanish
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