Michael E. Kuznar

610-***-**** · **** Sandstone Terrace, Phoenixville, PA 19460 ·

adciou@r.postjobfree.com

PROFESSIONAL PROFILE

With an extensive background in digital marketing through Full Sail University’s elected courses, previous 8 years work experience as a freelancer and hands on involvement in internet marketing projects, Michael can deliver internet advertising services in: search engine optimization, PPC for Bing, Yahoo and Google, email marketing, social media marketing, conversion architecture, ad design, clickfunnels, content creation and many other specialized areas of digital advertising.

With a bachelor’s degree in Graphic Design and Web Development from Albright University, and several elected on-campus courses through Full Sail University focusing on Wordpress, HTML5, PHP, Bootstrap and Fullstack, Michael Kuznar can deliver top notch and visually aesthetic websites using WordPress, Shopify, Drupal and Squarespace platforms.

WORK EXPERIENCE

Wolters Kluwer - Adwords and SEO Expert - 3 Month Contract Position Feb 2020 - present

Audited nine different Adwords and Bing accounts from five different agencies to see which were producing a positive ROI.

Managed and helped launch ad campaigns within their $1,000,000 a year ad spend budget.

On-Page SEO:

● Title tags, description tags, alternative text, SSL certification, H1 tag editing, URL tags, responsive testing, analytics installation.

Off-Page SEO

● Social bookmarking, directory submissions, analytics ROI analysis, local directories, Google, Yahoo and Bing local accounts Blackstone College - Digital Marketing Head/Lead Web Developer - November 2018 - present

Doubled Blackstone College’s sales within first two months. Highest online sales month occurred recently as a result of my digital marketing efforts. Case study available at the bottom of the resume, first testimonial. Manage Google Adwords and Google Merchant Center through Google Analytics ensuring a good ROI on adspend and A/B testing landing pages. Built and programmed Ecommerce website.

Manage content and off-page/on-page SEO to maintain good search engine placement. Maintain social media presence on Instagram, Twitter, Pinterest and Facebook. Providing clients with web design services including but not limited to: Wordpress development, HTML5, CSS, e-commerce, page speed enhancement, responsive design, PHP, web programming, debugging and more.

For the marketing end: search engine optimization, PPC for Bing, Yahoo and Google, email marketing, social media marketing, conversion architecture, ad design, clickfunnels and other lesser known verticals.

● SEO duties: updated title tags, description tags, alternative text, star-review snippets, URL tags, adding content to keywords; link building, setting up Google, Yahoo and Bing paid advertising accounts; Google, Yahoo and Bing paid advertising integrated with Google Analytics to measure conversions; organic social media marketing with Facebook, Instagram, Linkedin and Twitter; paid social media marketing with Facebook, Instagram, Linkedin and Twitter; content creation and blogging, plus others.

Avanti Vision - Web Development and Internet Marketing Company March 2015 - August 2017

Maintain websites and implementation of calls to action to increase conversions. Manage Adwords accounts for clients

Greeted and welcomed clients with a warm, friendly, and positive attitude. Built websites in Wordpress or HTML5

Implemented search engine optimization strategies

Built Adwords, Yahoo ads and Bing ads campaigns

We Simplify The Internet - Web Development and Internet Marketing Company March 2012 - August 2015

Maintain websites and implementation of calls to action to increase conversions. Manage Adwords accounts for clients

Greeted and welcomed clients with a warm, friendly, and positive attitude. Built websites in Wordpress or HTML5

EDUCATION

Bachelor’s Degree – Graphic Design - Albright College, Reading PA - 2008-2012 Wordpress Developer Certificate - Full Sail University, Winter Park Florida -Web and Graphic Design Elective Course - 2018

1. Wordpress

2. HTML5

3. CSS

4. PHP

5. Full Stack

6. Ecommerce

7. Drupal

Was caught up on current Wordpress, PHP and HTML5 Web Design trends. Six month course.

PROFESSIONAL SKILLS

● Content Creation - The ability to create content rich copy for websites that will benefit search engine results, without appearing tacky or too desperate to appeal to Google, Yahoo and Bing.

● Search Engine Optimization - Skilled in implementing title tags, alternative text, description tags, keyword rich content, H1 tags, and URL formatting.

● Analytics - Well versed in the use of Google Analytics software to monitor traffic and the metrics behind the visitors.

● Directory/Link Building - Local search engine optimization is an important aspect of SEO to companies that have a localized or geographically specific client base. One of the keys to obtaining good standings with search engines in terms of local search is properly formatting directory website listings like yellowpages.com and showmelocal.com.

● Google, Yahoo and Bing Map Accounts - A crucial, if not the most crucial aspect of local search marketing are the places or maps accounts. They, if properly formatted, will be a very valuable asset to getting local audiences when the business owner’s services are searched for.

● Website Design - Very proficient in building websites with WordPress. Skills include template design, adding/deleting content, and creating a “trustworthy and professional” feel for first time visitors. Also privy in HTML5, CSS, Bootstrap and PHP.

● Pay Per Click - Manages PPC campaigns for Google, Yahoo, Bing and Facebook. Efficient at working with the CMS of all four plus their customer service to get the lowest possible clicks and traffic with high conversion rates.

● Social Media Marketing - Proficient in generating useful and engaging content to appeal to users of Twitter, Instagram, Facebook, Pinterest and Linkedin. Familiar with all five social media platform’s analytic software and paid advertising functions.

● Drupal - with over five years experience in Drupal and attendance of several Drupal courses, expertise in the CMS is available. VOLUNTEER EXPERIENCE

PACS - Non-Profit Organization - May 2015 - June 2017

● Volunteered at food bank

o Stacked shelves

o Gave out food

● Member of executive board

o bi-weekly meetings discussing and voting to make objectives on: fundraising, budgeting, accounting, finance and taxes Phoenixville City Council Member - Phoenixville, PA - January 2014 - January 2018

● Elected to a four year term to manage the community’s $10,000,000 budget

● Police Personnel and Public Safety chair

● Phoenixville Planning Commision liaison

o discussed on voted on approval of local building projects

● Phoenixville Regional Planning Commision board member o discussed and voted on the approval of regional building projects

● Phoenixville Zoning Committee member

o rewrote zoning ordinances to be more legible to non legal minded readers Digital Marketing and Web Design Case Studies: Wolters Kluwer, Blackstone College, Vengeance Stills, Savvy Deal and Valley Forge Eye Care Adwords Adspend Audit

Below is a sample adspend audit done by me recently to determine which of the ad agencies for a specific company are producing results. I audited five different ad agencies the company has hired but will just show case one and describe why I believe it’s performing well. This company’s also available to speak to as one of my references if requested. Michael Kuznar

Google Analytics Review and Audit for 300 Days:

$136,209 in ad spend

$409,300 in revenue

1.44% conversion rate

2,985 Transactions

This is Google Analytics numbers. Google Ads customer service confirmed analytics is properly installed to track conversions for this particular campaign. Google Ads also has a seperate metrics system. Below is the metrics from Google Ads which aligns very closely with Google Analytics. This potentially confirms accuracy.

$135,306 in ad spend

$501,803 in revenue

**% conversion rate

3,472 Transactions

Google Analytics Review and Audit for 60 Days:

$42,250 in ad spend

$162,909 in revenue

**% conversion rate

1,094 Transactions

$42,729 in ad spend

$129,443 in revenue

1.37% conversion rate

972 Transactions

Same findings as the 300 day analysis. is providing EXCELLENT ROI. They’re tracking their conversions properly and staying organized, as well. I highly recommend we stay with End of case study

Search Engine Optimization

Blackstone college was seeing staggering numbers due to a poorly implemented SEO plan with their previous SEO company. Michael Kuznar was hired in November of 2018 where noticeable results were shown within the first month in terms of sales and organic search placement. The graph below represents online signups: Blackstone experienced a dramatic increase in sales. This is an analytics report counting Blackstone College’s online enrollment signups. They increased over 100 percent and Blackstone College experienced their highest sales months compared to the past 5 years.

Social Media Marketing, Search Engine Optimization, Adwords and Google Merchant Center

Vengeance Stills

Vengeance Stills had a dwindling Facebook presence that wasn’t generating any income for the company. Michael Kuznar, beginning in October of 2017, was given the lead to increase the Facebook presence for the company and achieved outstanding results.

Without using any Facebook ads, just posting relevant and humorous content that encouraged likes and shares, Vengeance Stills went from about 4,000 followers and 2-3 posts per month two bi-weekly posts and over 8,500 followers. Google Merchant Center, Search Engine Optimization and Adwords - Vengeance Stills (continued)

After wasting 1000’s of dollars a month on Adwords PPC, Michael Kuznar not only lowered their cost per click for text ads by switching to “phrase match” to make searches more relevant, Google Merchant center, previously unknown to the client, was implemented and helped increase monthly sales by over 20%. You’ll see the first page organic ranking in the screenshot below. Search engine optimization was also implemented by Michael Kuznar and Vengeance Stills has seen significant results from that, as well.

Local Search Engine Optimization

Valley Forge Eye Care

Simplified Internet had amazing success in a very short time with Valley Forge Eye Care. Dr. Burgess started off showing up for virtually nothing in Google, Yahoo and Bing. She contacted Michael Kuznar with her issue and within 2 months had Dr. Burgess showing up for over 50 key-phrases. The best part is, it was only a 3 month job. After three months we never touched the website again. This was a year ago and her rankings are still phenomenal.

Below are the keyphrases Dr. Burgess is appearing. eye doctor montgomery county pa

upper providence eye care

upper providence eye doctor

upper providence optometrist

optometrist 19456

eye care near audubon pa 19456

eye care 19312

optometrist tredyffrin

eye care tredyffrin

eye doctor 19456

eye care lower providence

optometrist lower providence

optometrist spring city

phoenixville optometrist

eye care phoenixville

eye doctor phoenixville

optometrist mont clare

eye care 19460

optometrist 19460

eye doctor 19460

eye care montgomery county pa

optometrist 19475

optometrist 19425

eye doctor lower providence

eye care lower providence

optometrist audubon

eye care audubon

optometrist 19301

optometrist 19312

optometrist 19301

eye doctor 19301

eye doctor 19312

eye doctor mont clare

eye care mont clare

eye care 19301

optometrist 19087

eye care norristown

eye doctor spring city pa

optometrist spring city pa

optometrist 19475

eye doctor montgomery county pa

optometrist montgomery county pa

eye care montgomery county pa

Local Search Engine Optimization: Google Maps - Valley Forge Eye Care

(continued)

Valley Forge Eye Care shows up in Google Maps in over a dozen towns. It is thought by many to be hard to rank in maps for towns that the company isn’t located in, but through careful research and years of testing various methods, Simplified Internet was able to increase the Google Maps presence for Valley Forge Eye Care with outstanding results. Nationwide Search Engine Optimization and Ecommerce Website Design SavvyDeal.com

Built by Simplified Internet (Michael Kuznar) from the ground up, SavvyDeal.com is a fully functional website that was personally customized to tailor to the needs of the company. It has over 4,000 products and is currently ranking nationwide for over 500 keyphrases. The website at its inception was receiving zero sales and now sells up to 60 products per day in a little over a year.

By adding promotions such as coupons and abandoned cart notifications, SavvyDeal.com boasts a higher than average conversion rate and continues to grow. Through professionally implemented search engine optimization techniques, SavvyDeal currently stands at ranking for over 500 keyphrases. Nationwide Search Engine Optimization and Ecommerce Website Design - SavvyDeal (continued)

Conversion strategies were implemented throughout SavvyDeal.com in order to encourage sales and garner repeat business. Some examples are an email capture box that pops up when visitors arrive, live chat, and discounts for free shipping on high purchases.

An email marketing campaign, currently with over 1,000 collected emails from the email capture box, is active with SavvyDeal using MailChimp. Nationwide Search Engine Optimization and Ecommerce Website Design - SavvyDeal (continued)

With knowledge of Google Analytics and integrating it with paid search campaigns, SavvyDeal.com is also able to measure which marketing verticals are giving them the best ROI. Michael Kuznar currently manages the Google Merchant Center and Adwords campaign for the company, as well.

Contact this candidate