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VICTOR VILLEGAS

Los Angeles, CA 415-***-****

linkedin.com/in/victor-villegas-5901b21 adchov@r.postjobfree.com MULTI-FACETED MARKETING EXECUTIVE

Marketing Strategy & Execution Business Development Channel & Alliances Accomplished leader with expertise in all facets of marketing programs, lead generation, and sales, within high- profile organizations. Skilled in providing strategic leadership of short- and long-term goals through the use of innovative techniques in support of the company’s mission and core values, as a means to implement positive change and increase success. Adept at driving market growth, leading high-performing teams, and identifying areas for growth and improvement within Cloud and SaaS delivery models. Deep experience in regulated industries, specifically Financial Services, Healthcare and Government.

§ B2B Marketing

§ Demand Generation

§ Customer Insight Marketing

§ Challenger Customer Marketing

§ Pipeline Growth & Management

§ Multi-Channel Campaigns

§ Marketing Analytics

§ Go-to-Marketing Plans

§ Product Marketing

§ Account Based Marketing

§ Project & Budget Management

§ Partner Marketing

§ Cross-Functional Collaboration

§ Customer Insight Marketing

§ Marketing Automation

PROFESSIONAL EXPERIENCE

GLOBANET, Los Angeles, CA 2017 – Present

Vice President of Marketing & Channels

Spearhead the strategic marketing direction of the company. Streamline and scale communication and demand generation to achieve key business goals. Actively develop positioning and branding for the company’s portfolio for compliance solutions and services. Serve as a member of the executive leadership team. Developed the marketing department from the ground up by establishing new marketing programs, budgeting methodologies, digital marketing programs, outbound sales development, and lead nurturing, generating 300 leads within 12 months, while converting 10% of those leads into $700k in closed new business. Key Contributions

• Operated as the Interim Head of Sales, overseeing all sales, marketing, and channel sales efforts allowing for a more integrated lead to close optimization, reducing the sales cycle to 84 days.

• Optimized SEO, Google paid search, and social media efforts, resulting in a 40% increase in inbound website leads within 18 months.

• Constructed the marketing and sales strategy for Globanet’s software conversion from on-prem to SaaS solutions through various sales and marketing programs and initiatives, resulting in $2.6M in ARR. AURORA DATA SECURITY, Los Angeles, CA 2015 – 2017

Vice President of Sales, Marketing, & Alliances

Responsible for providing sales, marketing and alliances direction for Aurora’s GTM cybersecurity portfolio of technology and services strategies. Successfully grew the business and offerings providing security solutions to hundreds of enterprise clients worldwide, including Fortune 1000 organizations, healthcare local government, and federal institutions.

Key Contributions

• Recruited and signed 5 new security disruption vendors in 24 months, leading to sales of $2.8M with Crowdstrike, Cylance, Palo Alto Networks, FireEye and Webroot.

• Streamlined the SLED and federal marketing and sales strategies, resulting in two long-term, 3-year contracts for product and resident engineering services. VICTOR VILLEGAS

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CMT (Data Endure), Santa Clara, CA 2009 – 2014

Chief of Staff to the CEO / Vice President of Marketing & Alliances Established a distinguished and recognizable brand, revolutionized the management of alliances and distribution partners, and implemented a comprehensive marketing strategy to cultivate the best customer experience possible and IT journey. Led the marketing strategy, indirectly influencing hundreds of millions in sales. Supervised marketing and administrative staff. Executed 100+ successful marketing events, participated in key trade shows, and directed hundreds of lead generation campaigns for multiple enterprise technology product lines and related services, including Symantec, NetApp, Dell, Veritas, Damac, Cisco, EMC, Hitachi, etc. Key Contributions

• Built the business/marketing plan for cloud business unit, leading to $2M in sales over the first year.

• Created various marketing strategies and programs focused on NetApp, Veritas, and Symantec solutions over 5 years, leading to new business revenues of $40M.

• Executed lead development strategies that acquired over 50 new accounts; established closed-loop analytics to enhance the lead nurturing process through the company’s first marketing automation tool. ADEARA, INC., San Jose, CA 2007 – 2009

Senior Vice President of Marketing & Alliances

Managed the overall marketing and alliances strategy for Adeara, as well as the overall partner MDF funds. Created individual partner marketing plans and developed and oversaw demand generation activities and sales operations. Organized internal and external events, such as sales kickoffs, executive roundtables, and seminars. Served as the key point of contact for all vendor relationships to further drive revenue and gross profit. Assisted the CEO with the overall company strategy and management of sales. Guided sales forecasting, sales training, and day-to-day pipeline management. Key Contributions

• Achieved a 70% increase on new business between Symantec, Veritas, Pillar Data Systems, and HP through new vendor alliances and various multi-prong lead generation efforts.

• Launched key partnerships with Dell, Pillar Data Systems, HP, Varonis, CheckPoint, and others; generated $1M in new sales by being the first company to resell Dell. ABOVENET, San Jose, CA 2006 – 2007

Field Vertical Marketing Manager

Directed the development and execution of an integrated marketing plan to help accelerate AboveNet’s growth in the entertainment high-bandwidth sector. Coordinated with sales, solutions development, corporate marketing, and several teams across the AboveNet lines of business to effectively roll out AboveNet’s entertainment vertical marketing strategy.

Key Contributions

• Developed and executed digital strategies for the entertainment vertical, resulting in over $3M in pipeline prospects and the closing of a $1.2M deal at Sony Pictures.

• Efficiently improved email lead generation volumes by more than 300% within 12 months. Previous: Senior Director of Marketing & Alliances, Acclaim Technology; Channel Field Marketing Manager; Arrow Electronics

CREDENTIALS

Pragmatic Marketing, Product Marketing Certification, Pragmatic Institute IPED Channel Masters, The Channel Company

Certified Marketing Consultant, eMarketing Association Member of the Key Executives Advisory Board, Vistage Worldwide

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