Social Media Marketing

CAITLIN KELLY

MARKETER, DEMAND GENERATION (April 2019 – Current)

Thomson Reuters I Eagan, MN I Mass Media and Information Firm

Working with marketing, content teams and other stakeholders to create programs that maximize awareness, channel optimization, demand generation, and conversion effectiveness.

Implementing demand generation campaigns across a variety of channels including inbound (digital, social media), outbound (email, direct mail) and events.

Analyzing program results using qualitative and quantitative techniques to determine ROI and adjusts strategies and tactics as appropriate.

Assisting in communicating marketing program information to internal teams, stakeholders, channel, and customer-facing staff.

Applying modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and deliverables.

MARKETING COORDINATOR (July 2017 – April 2019)

Cuningham Group Architecture, Inc. I Minneapolis, MN I Multinational Architecture & Design Firm

Partnering with Marketing Managers to coordinate and produce quality materials on schedule including: proposal submissions, qualifications packages, presentations, brochures and award submissions.

Assisting Marketing Managers with the development of original content for project pages, professional bios, and press releases.

Manage company's social media accounts, creating new company and project updates daily across for social platforms.

Assisting with the maintenance of company website using WordPress. Assisting with pulling data analytics from the website and social media using GoogleAnalytics.

COMMUNICATIONS & DEVELOPMENT INTERN (January 2017 – May 2017)

Latino Union of Chicago I Chicago, IL I Non-Profit Service

Created concept, content and overseeing the design of Latino Union’s 2016 Annual

Report.

Managed website and created web content creation using Wix.com

Aided communication outreach and donor relation efforts, communicating directly

with donors and beneficiaries by phone and e-mail.

Created and managed Latino Union's Instagram account, which has a rapidly growing

follower base.

Managed the marketing of Latino Union’s fundraising events through the use of

social media and e-communication platforms.

Professional seeking a strategic marketing position where I can utilize my business, communications and marketing skills. Efficient with data management, critical thinking and team collaboration. Integral team player utilizing strong organizational skills to manage projects, develop clear, effective communication strategies, and interact productively with both internal and external parties.

SKILLS

Fluent in Spanish

Intermediate Salesforce

Intermediate Eloqua

Microsoft Office Suite

(Word, Excel, PowerPoint)

Adobe InDesign

Adobe Photoshop

Team Collaboration

Communication

Analytical Thinking

Data Analysis Research

Strategic Planning

Organization

Time Management

Social Media Management

EDUCATION

BACHELOR’S DEGREE INTERNATIONAL BUSINESS

Spanish Language Minor

Loyola University of Chicago

Chicago, IL

May 2017 Graduate

INTERNATIONAL EDUCATION

International Marketing

European Culture and History

European Union History/Institutions

Universidad Antonio de Nebrija

Madrid, Spain

Study Abroad Spring 2016

adchoj@r.postjobfree.com

Minneapolis, MN

/in/caitlin-kelly

612-***-****

SUMMARY

EXPERIENCE

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