HECTOR AMAYA
661-***-**** –******.*****.***@**.****.***
EDUCATION
California State University, Northridge,
Bachelor of Science in Marketing August 2015 - May 2019 PROJECTS
• Approached a local business; Signature Burger in Culver City and developed a complete Marketing Plan to help maximize profits, understand the market, and bring in new customers with a $300 budget
• Conducted Market Research by completing in-depth personal interviews, surveys, focus groups, and a Market Analysis for Puma Shoes to research the decline in overall sales
• Prepared a SWOT analysis on Apple by using PowerPoint and delivered a 30-minute presentation in front of 35 individuals
• Outlined a 15-page marketing proposal to sell Beverly Hills water in Tokyo, Japan by designing marketing goals, strategies and tactics by marketing the bottle as a luxury product WORK EXPERIENCE
Lyft (Los Angeles, CA)
Driver March 2018 – Present
• Developed rapport with clients and currently maintains a 4.9 out of 5 customer satisfaction rating
• Received Weekly bonuses for completing 100 rides a week
• Provided clients with reliable transportations to a variety of locations by using GPS
• Built strong relationships with clients during long-distance trips with positive social interactions
• Created Excel spreadsheets and maintained files to track mileage, and miscellaneous expenses Keller Williams Real Estate (Encino, CA)
Marketing Specialist May 2018 – August 2018
• Created new Marketing plans and campaigns to sell real estate properties
• Monitored social network posts as well as online promotions using Facebook, Twitter, and Instagram
• Managed in cold calling and door to door knocking to sign new potential clients
• Seek and analyzed competitor marketing materials for implement new marketing tactics
• Distributed and delivered real estate marketing materials both online and offline Carl's Jr (Santa Clarita, CA) June 2013 – May 2019 Cashier
• Maintained high standards of client value during high-volume and fast-paced operations
• Managed currency and credit transactions quickly and accurately SKILLS
• SEO, SEM, Dynamics CRM, Salesforce, Google Ads and Google Analytics Certification
• Executed experience using Microsoft Word, Excel, PowerPoint, JavaScript, HTML, WordPress, Adobe Cs6 and Social Media
• Fluent in Spanish