EZGI TESTERECI

San Francisco, CA 619-***-**** adchgd@r.postjobfree.com

PROFESSIONAL EXPERIENCE

CONQUER SCIENTIFIC

Marketing Manager

San Diego, CA

**/****- **/****

• Built go-to market strategy and executed all aspects of both digital and traditional marketing strategies including web, email, social media, and display advertising, successfully generating more than $5.6MM YoY.

• Conducted market research, identified the latest trends, as well as compiling competitive intelligence to give the team a deep understanding of challenges in order to create brand strategy, product positioning, packaging and messaging.

• Led and influenced others to make customer-centered, data-driven decisions increasing sales by 34%.

• Managed the execution of all channel marketing programs, working closely with cross-functional internal/external teams to understand market metrics, driver lower conversion, and optimize sales.

• Led a four-person team from Sales, Product Managers, and Product Design to define short-term and long-term product roadmap; created product Getting Started Guide and representative training materials.

• Designed and launched global lifecycle customer marketing strategy for the company built automated email marketing program modeled to up-level users along customer journey; and distributed to more than 100,000 users, resulting in 42,000 clicks, 5x normal open and click- through rates.

• Worked closely with Product Management to craft product user personas that provide structure and insights, improving tracking by 45%, while also creating messaging that attracts and converts prospects and leads. TOTAL

Partner Marketing Executive

Istanbul, Turkey

03/2018- 09/2018

• Developed new visibility concepts for product launch and brand awareness, collaborating with channel partners to support and qualify marketing activities in the regions, while managing the marketing department budget, reducing costs by 46%.

• Evangelized and championed the execution of Go-To-Market strategies which helped set the business up for short- and long-term success and helped drive sales by a large margin.

• Managed $1 million marketing budget, including brand marketing executions across digital ad and OOH campaigns.

• Planned integrated marketing campaigns, producing reports on performance, while leading new projects in cooperation with CRM, Digital Agencies, and the Engineering teams.

• Executed newsworthy, creative and compelling marketing plans in conjunction with large national and international partners and managed loyalty programs, increasing market growth by 64% MoM

• Executed BTL/ATL activities across channels, led both internal and external MarCom activities, marketing events, sponsorships and tradeshows in cooperation with the MarCom, Product team and the various Agencies, increasing productivity by 74% YoY.

• Produced strong sales enablement materials, newsletters, including webinar campaigns that resonate with the audience and drive registrants, attendees and on-demand consumption.

• Measured and optimized the customer journey touchpoints to drive product feature adoption and usage. AKBANK Istanbul, Turkey

Product Marketing Manager 07/2012- 03/2018

• Brainstormed new, innovative growth strategies, as well as identified and developed a comprehensive marketing strategy based on knowledge of segmentation objectives, market characteristics, cost, and mark-up factors.

• Translated and prioritized customer needs to inform the product development roadmap through validations and benchmarking.

• Designed go-to-market strategy for a mobile app product launch and user generated content space; user acquisition strategy drove more than 100,000 app downloads, resulting in a top 5 app store ranking on launch day.

• Developed product positioning, messaging, pricing and competitive differentiation while defining the target buyer segments for product and services in partnership with Product, Branding and MarCom teams messaging to drive awareness, preference, purchase and adoption.

• Communicated and trained the value of new and existing products to the sales team and developed sales tools that facilitated the selling process, increasing sales revenue by $629K per month, while leading actions for new customer acquisition.

• Planned and designed product launch strategy for seven different SME banking products, as well as monitored market trends and evaluated market competition, ensuring the product line appealed to consumers.

• Collaborated closely with Engineers to create digital platform for customers, utilizing APIs for adaptation of the customers' digitalization process and made partnerships with three Silicon Valley-based startups into the platform which was the first in the sector.

• Led the cross-functional product team meetings, owning launch initiatives, product development, reporting, analytics and deliverables with leads from product management, engineering, and UX designers.

• Created product contents, sales enablement materials for the sales team, webpage and social media platforms in conjunction with the Marketing, Marcom and Customer Success, reaching 65% of targeted customers. ARCELIK- Field Marketing Summer Intern 2009

TUPRAS Refinery- Business Development Summer Intern 2008 EDUCATION

UNIVERSITY OF AMSTERDAM

Master of Science in Business Studies/ Marketing and International Strategy Amsterdam, Netherlands

2010 - 2011

• Thesis: Impact of cultural differences on the motivator factors of sharing viral messages BILKENT UNIVERSITY

Bachelor of Business Administration; Major in Marketing and Supply Chain Management Ankara, Turkey

2005- 2010

• Honor Degree –04/2006, 06-09/2007,2008

ADDITIONAL INFORMATION

Technical Skills: Analytics and Statistic (SAS, SQL, and SPSS), Result CRM, Quickbooks, SAP, Google Analytics, Adwords, Adobe Photoshop, WordPress, MS Office, MS Project

Interests: Windsurfing, Muay Thai

Languages: Turkish native, Russian intermediate proficiency, Dutch basic proficiency Certificates: Digital Marketing Communication Certificate Program – BUYEM-IAB – Boğaziçi University Volunteering: Make a Wish

Work Authorization: US Permanent Resident, Turkish Citizen

Contact this candidate