PURPOSE

Experienced strategic marketing manager looking to leverage extensive background in CX, analytical savviness, future inspired planning and the ability to sell the dream, aspiring to be a pragmatic leader on the marketing forefront.

SKILLS

Brand/Product Strategy

Project Management

Campaign Implementation

Digital & SEO Marketing

Event Planning & Execution

Competitive Analysis

TECHNICAL SKILLS

Microsoft Office Suite, PowerPoint Power User

HubSpot Certified

Basecamp

Basic Adobe Creative Suite

INDUSTRY/CHANNEL EXPERIENCE

Retail

Digital, Print and Trade Media

E-Commerce

Beauty, Health & Wellness

SaaS

EDUCATION/

CERTIFICATION

BA, Marketing Management – University of St Thomas 2010

MBA, Marketing –

Hamline University 2020

MARKETING INTERNSHIPS

Merrill Corporation, 8/10 – 9/11

Gephart Electric, 3/10 – 2/11

WomenVenture, 10/09 – 2/10

ADDITIONAL WORK EXPERIECNE

Michaels Arts & Crafts, 8/05 – 4/12

Supervisor/Event Coordinator

Bailey Nurseries, 12/2017 – 05/2018

Assistant Brand Manager

AREAS OF EXPERTISE

Brand/Product Management – Collaborate with internal teams to develop holistic messaging and campaigns across multiple channels for product launches to increase customer engagement

Campaign Implementation- Create, maintain and execute to strategies by identify and target audience group while scoping areas of opportunities, including loyalty, membership, lifecycle and cross-cultivation campaigns

Data Analysis – analyze sales & promotional data to provide key stakeholder with program success with proposals of evolution to optimize return on program investment

Budget Tracking and Forecasting – Set budgets, monitor and propose efficiencies

CAREER SUMMARY

Propoint Solutions LLC dba SuperSalon Software

Marketing Manager 2/2019 – Current

Spearhead companywide branding and competitive industry positioning to bring company to a wider market

Collaborated with Sales, Development & Product teams to strategically elevate communication & awareness to customer base

Created new vertical landscape and position to drive growth engine

Scruples Professional Salon Products

Director of Marketing. 5/2018 – 2/2019

Created and implemented12-month rolling calendar of sales and product innovation, including pricing & strategic vision, ensuring profitability of 45%+ margin and distributor buy-in

Developing marcomm strategy to increase brand awareness in tandem with development of e-commerce website.

Aveda, an Estee Lauder Company

Assistant Marketing Manager 6/2015 – 12/2017

Evolution and development of product launch Guest Relationship Marketing campaigns; increased response rate of mailing campaigns by 3% while generating $6.2M in revenue for retail stores in 2016

Management of guest loyalty program, adapting membership insights into consumer mindset; resulting in membership purchases being 42% of total transactions in 2016.

Aveda, an Estee Lauder Company

Marketing Coordinator 2/2012 – 5/2015

Interface and coordinate annual go-to-market process for 7-9 product launches per 12-month calendar across all channels

Facilitating creation, analysis/tracking and amending of fiscal budget, annual reconciliation landing within <1% of $5M budget.

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