Marketing Customer Service

Yashira Castro ** Lagrange Terrace Lynn, MA *****

781-***-**** adchbc@r.postjobfree.com

CORE COMPETENCIES

Communications

Customer Service

Marketing

Finance

Leadership

Advertising

Office Management

Sales

EDUCATION

UMASS Boston Boston, MA May of 2019

Bachelor of Arts in Communications; Concentration: Marketing

Marian Court College Swampscott, MA Spring of 2014

Associates in Fashion Merchandising

WORK EXPERIENCE

The Grommet Somerville, MA March 2019-Present

Email Marketing Specialist

●Generate, edit, daily launch emails in Listrak, and send out the daily promotional email to over a million subscribers.

●Track, analyze, and report on e-mail market performance.

●Assemble all the upcoming emails in the QA excel doc, maintain the document, and help to QA the emails for first or second round.

●Identify strong product reviews and ensure all products have a pinned review associated with them (these reviews get pulled into daily launch emails).

●Organize and populate Trello board use for email design inspiration.

●Tag blog posts with the appropriate keywords in Amazon Web Services so that relevant blogs will show up based on a user's product browse history.

●Consistently building out new blog banners based on the template received from The Grommet’s Design Team.

Sephora Lynnfield, MA September 2016- November 2019 Beauty Studio Coordinator

●Type and track purchase orders from vendors.

●Merchandise products for client engagement.

●Maintained store locations Instagram page, posted weekly content driving sales and promoting newness.

●Hosted monthly inclusive makeup classes with clients of all ages.

●Consult with client and coordinate the client with the appropriate artist.

●Monitor all Beauty Studio activities ensuring a world class client experience.

University of Boston Massachusetts-Office of enrollment management Boston, MA April 2017-May-2019

Diversity Recruitment and Enrollment Coordinator

●Assisted with recruitment and retention efforts of first-generation college students by mentoring prospective students and

their families through the college application and financial aid process.

●Coordinated the Diversity Overnight open house for 120 first generation and low-income admitted students

●Created surveys to gauge the success of department programs and ran campaigns to increase survey participation.

●Scheduled student appointments and interviews for admission process.

●Coordinated with marketing communications team for preparing or updating admission materials, Umass publications and website.

INTERN EXPERIENCE

Above and Beyond Home Healthcare Wakefield, MA Spring 2018- Summer 2018

Media/marketing Summer Internship

●Market to various senior centers and rehabilitation centers by meeting with directors and distributing flyers to different office locations

●• Seek out various advertising opportunities that would benefit the company

●• Maintain company’s Facebook page

New York Fashion Week: OUDIFU New York, NY Spring 2016

Runway Intern

●Assisted the models with dressing and styling for the runway

●Organized and implemented seating chart.

●Cleaned and organized after the show.

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