Gregory Varshavskiy

** *** **, *** ** adch76@r.postjobfree.com

Morristown, NJ 07960 Phone: +1-650-***-****

Objective Leadership role guiding the analytics operations of an organization and developing a tangible ROI framework to drive growth. Education

Professional Harvard University, Certification Cambridge, – Data MA, Science USA 01/05/2020 2021 – MS Kingston Business University, and Economic London, Forecasting UK 09/11/2009 2010 – BA Rutgers Statistics University, and Economics New Brunswick, NJ, USA 09/05/2003 2007 – Career History Global Lead, Ad Marketplace Analytics – Bayer AG 07/2019 –

§ Whippany, Managed from an initial and NJ, USA grew $65 million the marketing to over budget $300 million for Bayer per annum Consumer in 6 Health Present

§ months Optimized programmatic based campaign on and proven social structure ROI platforms. performance. and execution across all

§ Created digital marketing an audience auction valuation and multi-framework touch attribution based on bid output. caps in the

§ Developed focusing on process expanding for discovery unique reach and at introduction optimal frequency of new audiences, per

§ audience Collaborated build a proprietary segment. with the data Business management Intelligence platform and for Reporting the marketing teams to organization and Domo for utilizing querying, an analytics AWS data and lake visualization, structure with respectively. Snowflake, R

§ Led Demand the development Side Platforms of in advanced order to bidding take advantage algorithms of Supply built on Path top of Optimization and bidding based on signals tied to incremental sales. Global Lead, Marketing Science Education – Facebook 05/2018 –

§ Menlo Led buying, the Park, planning global CA, development USA and measurement and scaling products of the that digital affected marketing $55 billion 05/2019

§ global Developed products. ad spend collateral on the to platform. advise clients on optimal use of Facebook ads

§ Created, onboarding piloted and an and advanced scaled an in-education person workshop program consisting for all sales of

§ personnel Designed economic and concepts in the delivered company. that e-underpin learning the modules digital to marketing explain fundamental industry.

§ Developed, videos to explain scripted concepts and managed of machine the production learning in digital of educational advertising optimization, Optimization results how the in positive more cost-shift effective in supply delivery, from Placement and how to use the allocation concept between of velocity ad sets. of money to understand algorithmic budget

§ Designed marketing and science produced personnel a podcast on the series inner to workings inform sales of the and ads algorithm investment and for how clients to utilize and agency it to maximize partners. the return on marketing Key Client Specialist, Ad Auction & Delivery – Facebook 07/2016 –

§ Advised measurement London, Global UK strategy Accounts that clients affected on optimal $2.4 billion buying, annual planning marketing and 05/2018

§ spend. Led bidding the education, project for testing Global Accounts and implementation - resulting in drive 26 campaigns for an advanced executed concept for globally the Product at the team alpha to stage build and the establishing Reach Objective the proof of

§ optimization. Proposed Global Accounts and scoped from out following project Auction to quantify best the practice dollar guidelines. savings for

§ Built became the the Dataswarm first Marketing pipeline, Science Tableau tool dashboard, officially approved and the product by the

§ updated Project final product managed Metrics which Review the was GAT included process Value Dashboard in as Spring a core 2017. value from driver alpha to in automated GAT JBPs

§ and Partnered showing implemented seasonal with Global worldwide. CPM Business variance Marketing that underpinned to deliver the an business analysis case

§ used Performed strategies to boost in and the client published Facebook spend analysis in ads January auction. exploring and February. optimal bidding

§ Partnered quarterly agency with product education marketing program. teams and sales to deliver the

§ Worked the Marketing on the Science structuring and Sales and delivery groups in of EMEA, the auction focusing training on for optimal marketing investment strategy for B2B and B2C operations.

§ Global London, Led inform the Director, the global UK agency's analytics Marketing clients group on Analytics how that developed to optimize – ZenithOptimedia econometric their media models to 10/07/2013 2016 –

§ investments. Led macroeconomic projects that data integrated into media social planning media, geospatial models to provide and a

§ greater Partnered offering degree by with combining of digital insights customer TV providers for the analytics agency's to develop with clients. relevant a joint product panel data to

§ allow Created and help better a inform process targeting the to budget use of social TV allocation campaigns. media data for the to judge International event popularity Olympics

§ Committee’s Responsible and client side for investment about educating the in benefits senior the Rio stakeholders of 2016 analytics Olympic for on their Games. both business. the agency

§ Developed demographics, an inter-macroeconomics, market budget corporate allocation, strategy which and uses media pricing markets dynamics - this was to subsequently distribute a central turned budget into an across interactive multiple tool that

§ was Led network research distributed data into in to order the all media application to optimise planners of trend network within development the theory agency. to and map enhance social

§ earned Set employee’s up and media promoted time campaigns. to be a allocated training programme to learning from that allowed Massive for Open 10% of Online Sciences Courses department. (MOOCs) to develop specialised skills within the Data

§ Senior Managed models London, Manager, to UK a inform marketing the Marketing agency's analytics Analytics clients team that on – how developed ZenithOptimedia to optimize econometric their media 01/10/2013 2013 –

§ investments. Mapped for numerous out and global quantified clients. the online and offline consumer journeys

§ Created advertising a nested on driving model search framework volume, to website quantify visits the effect and incremental of

§ sales. Established that drive consumer a methodology consideration to understand for products. the key message themes

§ Pioneered optimal timing a multi-for layered a media seasonality campaign. analysis to understand the

§ Conducted media. a study of the dynamics between paid, owned, and earned

§ Built demand. automatic ad triggers to target expected periods of peak

§ Analysed that grew buying market behaviour share across in order the entire to develop client portfolio. a bundling strategy

§ Executive, Developed practice London, UK at Ernst key Economic products & Young. Advisory and services – Ernst for & the Young economic advisory 11/11/2010 2012 –

§ Created client's on econometric how to achieve models the and desired policy business analyses results. to advise the firm's

§ Participated portfolio liabilities in a joint of Irish project banks with during the IMF the to Eurozone estimate crisis the loan in 2010.

§ Analysed multivariate business regression, strategy neural across networks, multiple and sectors decision using tree analysis in revenue order to growth advise strategies. clients in the optimization of their pricing and

§ Created telecoms, market media segmentations and publishing for sectors, several in large order firms to optimise in the their

§ sales Performed formulation operations, in-for depth a and major market enable global analysis custom telecoms targeting and company. assisted campaigns. in pricing strategy

§ Produced of the European economic Bank impact for Reconstruction assessments to and guide Development the strategic in four goals

§ countries Utilised analysis, logistic to in assist the regression, Middle a major East. Swedish as well retailer as clustering in profiling and factorial and scoring its

§ customer Researched base valuation by revenue techniques potential. for online marketing platforms.

§ Analyzed behavior London, Manager, UK and economic Data the Insights effects and media of – ZenithOptimedia advertising datasets on to driving understand purchasing consumer 03/11/2010 2010 –

§ decisions. Assisted in the formulation of the data management strategy.

§ Communicated to the respective the stakeholders findings of the in an analysis effective, and impactful, modelling and exercises easy to

§ understand Worked while manner. studying for my Master of Science degree. New Statistical York, NY Analyst – Scholastic 04/09/2008 2009 –

§ Developed predict customer and maintained behaviour, multivariate profile business statistical potential models and used enhance to

§ the Guided attributes, marketing the exploratory data intelligence formulation data operations analysis, process, data which of the transformation, included company. identification and of

§ temporal Used market advanced segmentation. layout. data mining techniques to create customer and

§ Consulted and other econometric on the design topics. and statistical analysis of marketing tests

§ Participated including scoring, actively quality in all control aspects and of model evaluation. implementation,

§ Educated practice on clients end-to-and end team services members and software from outside solutions. the analytics New Analyst, York, Marketing NY Intelligence – MindShare 05/04/2007 2008 –

§ Worked buyers, product with cross-managers, functional engineers, teams including and architects media to planners, identify

§ efficient Worked buyers, product with and practical cross-managers, functional analytic and teams goals engineers and including tactics. to identify media opportunities planners, to utilise clients. econometric modelling to inform the decisions of the agency's

§ Built their and media maintained spend. marketing mix models to help clients optimize

§ Formulated the client via conclusions narrative written and offered reports actionable and oral recommendations presentations. to

§ Developed creation of innovative new analytics thought offerings leadership and insights. and contributed to the Computer Skills 1. 2. Google Microsoft Analytics Office 3. 4. Facebook Google Tag Ads Manager Manager

5. 6. SQL Facebook (Presto Blueprint & Hive)

7. 8. Tableau Data Studio

9. 10. SAS SPSS

11. 12. R Snowflake

Language Skills English (Native)

Russian (Native)

Spanish (Beginner)

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