Social Media Marketing

Carrie Halle

*** ******* **** • South Elgin, Illinois 60177 • 630-***-**** • adch6c@r.postjobfree.com

MARKETING EXECUTIVE

Developing marketing strategies and implementing creative tactics with positive ROI Respected marketing and business development professional adept at brand building, demand generation, new product development, and channel management. Exceptional leadership, interpersonal communications skills and high-performance team development. Work experience in both Fortune 500 and small private companies, including industrial/manufacturing, safety, construction, industrial pumps, telematics and telecommunications sectors.

Key skills include:

Team Building

Strategic Planning

Voice of the Customer

Market Research

Competitive Analysis

Communications & Public Relations

Media Outreach

Pricing Strategy

CRM Integration

Product Management

New Product Development

Digital Marketing

Website & Ecommerce

Social Media & Blogging

PROFESSIONAL EXPERIENCE

ROCKFORD SYSTEMS LLC, Rockford, Illinois

Private $10M company, machine guarding and combustion safety manufacturer VICE PRESIDENT OF MARKETING AND BUSINESS DEVELOPMENT (2016-present) Lead marketing function by growing brand awareness, driving revenue and maximizing profits. Create annual marketing plans, develop strategies and tactics to optimize results and improve ROI. Manage

$400K budget.

• Relaunched brand and grew unaided awareness by 5 percent and aided awareness by 27 percent within 24 months.

• Implemented Salesforce.com, overcame adoption resistance, generated over 15,000 qualified leads and improved closing rate by 5 percent.

• Grew web site and Amazon ecommerce sales 20 percent in 3 years, implemented Authorize.net credit card processing software, TaxJar tax and shipping software, and Solidworks Commerce manual software.

• Developed relationships with key industry editors and published over 20 byline articles in 3 years to grow awareness.

• Represented company at Robotics Industry Association R15.06 Committee to develop safeguarding standards for industrial and collaborative robots.

• Created 20x20 trade show booth and exhibited at numerous trade shows per year, developing integrated marketing campaigns to generate pre- and post-show excitement. MAGID GLOVE & SAFETY, Romeoville, Illinois

Private $275M company, safety products manufacturer and distributor GROUP PRODUCT MANAGER (2015-2016)

Managed $30M protective apparel and $12M impact safety glove categories:

• Launched 8 new T-REX® Impact Gloves, generating over $8M in new revenues and doubled category growth rate.

• Launched full line of dual-hazard safety clothing and set first-ever 18-month sales goal for direct sales channel that was achieved in 16 months.

DOVER CORP – PUMP SOLUTIONS GROUP (PSG), Oak Brook Terrace, Illinois Public $7B company, industrial pump and related flow-controls manufacturer DIRECTOR OF GLOBAL MARKETING (2014)

Responsible for all global marketing strategy development and tactical implementation:

• Managed PSG corporate brand and 14 global brands in over 200 countries supporting 1700 channel partners with an international marketing team of five professionals.

• Developed marketing planning, infrastructure, strategies, processes and KPIs to enable diverse team of 5 global marketing professionals to accomplish their annual objectives, on time and within $5M budget. SLOAN VALVE COMPANY, Franklin Park, Illinois

Private $250M company, commercial kitchen and bath products manufacturer PRODUCT STRATEGY MANAGER & PRODUCT CATEGORY MANAGER (2010-2013) Pioneered Stage Gate New Product Development (NPD) process and product portfolio strategy across all Sloan product categories; championed continuous innovation and Lean Six Sigma quality optimization; drove VoC insights into strategic planning process, and held P&L ownership of commercial sensor faucet category:

• Developed and implemented Stage-Gate that prioritized workflow and optimized resources, yielding 75 percent reduction in non-value-added product development work, improving average cycle time by 9 months. Launched 8 new products that generated incremental $9M in 12 months.

• Held P&L ownership of $50M commercial sensor faucet category, including 1,500 SKU-level forecasting, SKU rationalization, road map development, promotional planning, and collateral development. Achieved highest category sales volume in company's history. EMERSEN ELECTRIC - PROFESSIONAL TOOLS DIVISION - KNAACK LLC, Crystal Lake, Illinois Public $18B company, industrial toolbox manufacturer SENIOR MARKETING MANAGER (2009-2010)

Quarterbacked strategic marketing leadership and tactical synergy across 500 products, domestic and international markets, direct and indirect sales channels, and external support agencies within $7M budget. Developed all merchandising materials, launching training and fulfillment processes to increase revenues 17 percent and ROI 35 percent during promotional periods. ZURICH NORTH AMERICA, Schaumburg, Illinois

Public $47B commercial insurance provider

MARKETING DIRECTOR (2005-2008)

Led strategic marketing for $5M commercial programs division. Provided marketing consulting services to Zurich agents through the creation of customized marketing plans. Developed in-house support services to execute marketing programs on behalf of agents. MOTOROLA TELEMATICS, Elk Grove Village, Illinois

Public $500M division of Motorola, onboard automotive navigation product manufacturer SENIOR MARKETING MANAGER (1999-2003)

Structured and implemented marketing plan and launched new enterprise software products to U.S. and European automotive OEM companies that grew company from $425M to $500M in annual sales in 4 years. Supervised seven direct reports within $11M budget. AERIAL COMMUNICATIONS (T-MOBILE), Chicago, Illinois Public $3B wireless telecommunications provider

HEAD OF BUSINESS MARKETING (1994-1999)

Supported company's launch and subsequent Initial Public Offering (IPO) in 1997. Directed BTB strategic and tactical marketing post-launch for Aerial's six wireless communications markets, accountable for achieving business customer acquisition and revenue targets within $3M budget. GTE (VERIZON WIRELESS)

• NATIONAL ACCOUNT DIRECTOR 1994 – Hoffman Estates, Illinois

• PRICING MANAGER 1991-1993 – Schaumburg, Illinois

• MARKETING & SALES ASSOCIATE 1988-1991- Tampa, Florida; Boston, Massachusetts; San Francisco, California; Houston, Texas

EDUCATION

University of Wisconsin-Madison, Madison, Wisconsin Masters of Business Administration (Major: Marketing, Minor: Advertising), Dean’s List University of Wisconsin-Madison, Madison, Wisconsin Bachelors of Business Administration (Majors: Marketing and Management) LEADERSHIP

Robotics Industry Association, R15.06 Committee Member National Safety Council, Safe States Alliance & Women in Safety Committee Members Fox Valley Bike & Ski Club, Board of Directors, Events Director, Social Media Director Rockford Public School District, EMMIT Academy Support Team (STEM Mentor) St. Charles Rowing Club, Board of Directors, Marketing & PR Director Boy Scouts of America, Fundraising Chairperson & Webmaster Zurich Bronze Award for Excellence

Six Sigma Black Belt

Verizon IS-41 Implementation Award

Young President's Award, University of Wisconsin-Madison

Contact this candidate