Sheria D. Ward, MBA

678-***-**** adch4a@r.postjobfree.com

Sr. Sales Director – Sales Operations Leader – Sales Onboarding/Training

"Experienced, ambitious sales, account management professional with experience in client acquisition and retention, seeking challenging opportunity to utilize opportunity identification, intense networking, market penetration and expansion skills to successfully exceed profit goals to a challenging industry.”

Articulate and persuasive, with exceptional capabilities in needs analyses, prospect identification, presentations, proposals, follow-up communications and negotiations for increased revenue growth.

Proven track record, providing exceptional ability to exceed established quotas on a consistent basis.

Selling expertise within multiple industries with the ability to quickly build credibility and "presence" with an executive-level audience through top-notch communication and presentation skills.

Multiple President’s Club Winner/Recipient

Key Qualifications

Project Management, ERP Implementation & Execution

Retention/Customer Lifecycle

Sales Training, On-boarding, Benefits and Payroll

Sales Compensation Models & Core HR Methodology & Design

CRM Management

Business Development

Strategic & Tactical Planning

Inside Sales Start-up

KPI/Metric Implementation

Sales & Marketing Campaign Management

Product Integration

Sales Forecasting

Professional Experience

Senior Sales Director- Elavon, Atlanta, GA 2017 – Present

Consistently Exceeds aggressive sales goals, delivering $11 million monthly sales/revenue quota. Consistently developing and nurturing a business blueprint for a large merchant processing organization( Strategic Markets Public Sector and Higher Education Sales). Manage the retention of existing customer base, as well as, new customers, the on-boarding process and cash to order process of merchant services equipment, software and asset based lending.

Recruit, train and coach sales team. Lead negotiations of banking relationships, campaigns and business development initiatives. Collected and analyzed merchant processing statement, and other financial information to determine the company’s ROI, with the ability to resolve complex contract and pricing issues.

Consults with executive management team to develop marketing initiatives, coordinated with cross-functional teams to ensure successful implementation, and resolved escalated issues.

Develop, respond, and present RFP/RFI proposals for specific customer requirements, providing industry-specific solutions across various financial business segments.

Interprets, evaluate and resolve critical client issues, acted as subject matter expert on company services and product offerings, and oversaw, reviewed and administered contract details via SAP ERP.

Create Quarterly and Annual Business Plans, business cases and monitor P & L performance through ongoing Review for team of 12 client executives and 6 sales professionals to exceed goals.

Identify, evaluate and implement new operational CRM systems as well as budget for and approve the launch of new technology with the CTO. (Implemented Sales Force and Workday initiatives within the sales, customer service and HR departments)

Sales Director- Can Capital, Atlanta, GA 2014 – 2017

Consistently Exceeds aggressive sales goals, delivering $52.7 million monthly sales/revenue quota and developed and implemented a business blueprint for small merchant processing organization (Inside Sales). Manage the retention of existing customer base, as well as, new customers, the on-boarding process and cash to order process of merchant services equipment, software and asset based lending.

Recruit, train and coach sales team. Lead negotiations of banking relationships, campaigns and business development initiatives. Collected and analyzed merchant processing statement, and other financial information to determine the company’s ROI, with the ability to resolve complex contract and pricing issues.

Consulted with executive management team to develop marketing initiatives, coordinated with cross-functional teams to ensure successful implementation, and resolved escalated issues.

Developed, responded, and presented proposals for specific customer requirements, providing industry-specific solutions across various financial business segments.

Interpreted, evaluated and resolved critical client issues, acted as subject matter expert on company services and product offerings, and oversaw, reviewed and administered contract details via SAP ERP.

Create Quarterly and Annual Business Plans, business cases and monitor P & L performance through ongoing Review

Identify, evaluate and implement new operational CRM systems as well as budget for and approve the launch of new technology with the CTO. (Implemented Sales Force and Workday initiatives within the sales, customer service and HR departments)

Plan and manage the execution of Sales and Operations ERM initiatives, programs and systems designed to expand the distribution channel’s sales capacity, sales and new client’s acquisition as outlined by company management.

Sales Director- ControlScan Inc. (Barco) Alpharetta, GA 2013 – 2014

Managed 2 sales managers, 10 sales associates, 5 field associates to exceed company goals. Selling enterprise software services to allow credit card payments via a secure network, PCI Compliance, Firewall Solutions, Host Applications, HIPAA solutions and SSL certificates. Manage P&L budget of $10 MM. Delivered $2 million in revenue each month, which was an average of 15% YOY growth. Create efficiencies for the cash to order/invoice process for seamless activations and new customer implementations.

Actively and successfully manage the sales process, and manage and mentor staff to ensure maximum client satisfaction and retention, and increased sales revenues.

Drive the strategic and tactical business development life cycle, including long-range planning, reporting, competitive analysis, account management, and channel partnerships.

Provide expert opinion, analysis, and recommendations on financial and market risk conditions to determine and present opportunities and options to identify and structure new business relationships.

Identify and qualify legitimate sales opportunities, providing a consultative and value-added approach to develop relationships as well as build a sales pipeline of eligible sales opportunities using SAP CRM.

Acquired and continually maintained comprehensive knowledge of prospect and client base, key decision makers, high-worth contacts, competitor information and sales strategies through sales automation tools.

Strong analytical skills including a thorough understanding of how to interpret customer business needs.

Self- starter able to work independently, experience working with senior executives

Experience providing and verifying deadlines and deliverables, proven track record of success.

Inside Sales Manager II – WorldPay, Atlanta, GA 2012 – 2013

Exceeded aggressive sales goals, delivering $25 million annual sales/revenue quota (Inside Sales). Selling credit card solutions, SaaS software, and merchant services. Managed the cash to order cycle for retention efforts and the on-boarding process and activation of new credit card equipment and software.

Recruited, hired, trained, and managed a team of 15 Inside Sales, 5 field agents and 2 lead generation representatives, mentored and motivated staff to meet and exceed targeted sales goals through training and strategic incentives.

Managed the Sales Force CRM to create reporting, dashboards, sales cycle trends and lead management.

Interpreted, evaluated and resolved critical client issues, acted as subject matter expert on company services and product offerings, and oversaw, reviewed and administered contract details.

Create Quarterly and Annual Business Plans, and monitor P & L performance through ongoing Review

Identify, evaluate and implement new business opportunities via SAP Business ONE and ERP.

Plan and manage the execution of Sales and Operations ERM initiatives, programs and systems designed to expand the distribution channel’s sales capacity, sales and new client’s acquisition as outlined by company management. (Initiated, implemented and launched CRM systems: Siebel, Witness, Nortel Phone systems and a dialer)

Inside Sales & Operations Director – FleetCor, Norcross, GA 2007 – 2012

Exceeded aggressive sales goals, delivering $45 million annual sales/revenue quota (Inside Sales). Selling credit card solutions, SaaS software, and merchant services. Managed the on-boarding process of new clients, their bill cycle or procurement to pay(C2P) process for monthly cash receivables.

Recruited, hired, trained, and managed a team of 15 Inside Sales, 3 field agents and 7 customer life cycle representatives, mentored and motivated staff to meet and exceed targeted sales goals through training and strategic incentives.

Managed the Sales Force CRM to create reporting, dashboards, sales cycle trends and lead management.

Interpreted, evaluated and resolved critical client issues, acted as subject matter expert on company services and product offerings, and oversaw, reviewed and administered contract details.

Create Quarterly and Annual Business Plans, and monitor P & L performance through ongoing Review

Identify, evaluate and implement new business opportunities.

Plan and manage the execution of Sales and Operations ERM initiatives, programs and systems designed to expand the distribution channel’s sales capacity, sales and new client’s acquisition as outlined by company management. (Initiated, implemented and launched CRM systems: Siebel, Witness, Nortel Phone systems, SQL anywhere SAP, and a dialer)

Sales Director - Bellsouth, Atlanta, GA 2002 – 2007

Managed 15 inside agents and 5 field agents covering the Southeast. Exceeded aggressive sales goals, delivering $7 million annual sales/revenue quota (Inside & Field Sales). Sold telecommunications services to B2B customers. Managed the cash to order process of invoicing the customer for exchange of the hardware and software.

Recruited, hired, trained, and managed a team of 15, mentored and motivated staff to meet and exceed targeted sales goals through training and strategic incentives.

Developed, responded, and presented proposals and RFPs for specific customer requirements, providing industry-specific solutions across various financial business segments.

Interpreted, evaluated and resolved critical client issues, acted as subject matter expert on company services and product offerings, and oversaw, reviewed and administered contract details.

Create Quarterly and Annual Business Plans, and monitor P & L performance through ongoing Review

Plan and manage the execution of programs and systems designed to expand the distribution channel’s sales capacity, sales and new client’s acquisition as outlined by company management via Siebel and ERP SAP.

Sales Manager – Verizon GTE, Atlanta, GA 1999 – 2002

Managed 5 inside agents responsible for retaining 80% of customers they serviced. Exceeded aggressive sales goals, delivering $3.5 million annual sales/revenue quota. Managed the cash to order process of invoicing for telecommunication services and equipment.

Prepared reporting and forecasts for executive management.

Developed marketing initiatives, coordinated with cross-functional teams to ensure successful implementation, and resolved escalated issues.

Recruited, hired, trained, and managed a team of 5, mentored and motivated staff to meet and exceed targeted sales goals through training and strategic incentives.

Developed, responded, and presented proposals and RFPs for specific customer requirements, providing industry-specific solutions across various financial business segments.

Interpreted, evaluated and resolved critical client issues, acted as subject matter expert on company services and product offerings, and oversaw, reviewed and administered contract details.

Create Quarterly and Annual Business Plans, and monitor P & L performance through ongoing Review via SAP CRM/Siebel.

Plan and manage the execution of programs and systems designed to expand the distribution channel’s sales capacity, sales and new client’s acquisition as outlined by company management.

Technical Experience

MS Office Suite

HCM

Workday

Oracle

SAP/OTC/P2P

Cloud Solutions

SaaS/System Integration

Fusion

Visual Studio

ERP Implementation

Siebel

Salesforce

Education

Masters of Business Administration, Concentration in Healthcare Management, American Intercontinental University - Atlanta, Ga- 2011

Bachelors of Applied Science, Concentration in Marketing, American Intercontinental University

Atlanta, GA - 2008

Associates of Applied Science, Concentration in Banking and Finance, East Mississippi Community College

Mayhew, MS - 2000

References Available Upon Request

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