Global Marketing Manager

Exceptional leader with extensive and progressive career dedicated to strategic development, branding, and development and market penetration of products.

Proven and exemplary track record of directing and implementing complex marketing initiatives and quality teams to develop content, gather data, and build web presence. Highly-skilled in creating powerful SEO and web content to launch blogs and campaigns across North America. Recognized leader generating measurable market share through solution sales techniques and team coaching to exceed corporate expectations.

Areas of Emphasis

• Strategic SEO Development

• Innovative Marketing Campaigns

• Global Market Share Expansion

• Brand Awareness & Collateral Creation

• New Product Development

• Sales & Business Forecasting

• In-Depth Market Data Analysis

• Team Management & Mentorship

• Voice of Customer Insight

• Web Blog & Social Media Content

Professional Experience

Plastic Components, Inc. – Germantown, WI (2/2018 to Present)

Strategic Marketing Manager

Maximize resources to gather industry performance data used to establish trade and economic trends, and to track lead generation ROI within $35M plastics injection molding company.

Strategize marketing programs and new website launch focused on expanding new business and product awareness across new target channels.

Selected Achievements:

• Structure sales progression blue print and ensure access to CRM tools and marketing KPIs for tracking and assessing sales pipeline efficiency.

• Built business development process and identified adjacent and new markets to target. Grew target list and project quoting list to $10.5M with $1.8M of new annualized sales within one year.

• Rebranded & executed 100 day plan, integrating a regional acquisition and building a sales pipeline.

Lucas-Milhaupt, Inc. – Cudahy, WI (4/2000 to 2/2018)

Global Marketing Manager, 3/2014 to 2/2018

Empowered staff of two supporting North American and global marketing in $200M leading supplier of brazing and soldering materials to exceed demands of electrical, electronic, appliance, transportation, construction, and mining consumers.

Ensured dynamic brand awareness by collaborating with website developers, advertising, and creative agencies to develop and disseminate insightful and cutting-edge collateral.

Selected Achievements:

• Minimized aftermarket product SKUs by 45% representing 2.8% of category sales, resulting in reduction of machine setups, lead-time, and capital expenses without loss of customers.

• Analyzed and tracked performance of annual sales forecasts, marketing initiatives, advertising, and expenses.

• Spearheaded Kaizen training and sessions to develop teams in integrating sales pipeline and process efficiencies using lean tools and methods.

• Launched market surveys to gather data as aerospace business case to justify AS9100 certification for geographic growth and new product development strategies and delivery.

• Planned and implemented brand equity study following North American competitor acquisition.

Manager of Market Research, 2/2007 to 3/2014

Grew brand recognition through dynamic SEO development, social media presence, and video clips increasing audience attraction by 44%, 63%, and 34% and progressing by 42%, 21%, and 8% in subsequent years that accounted for 81% of inbound website traffic.

Empowered team in consolidating redundant brands with VOC and third-party research firm survey results.

Selected Achievement:

• Conducted research and presented market scenarios reflecting volume, competitive shares by global industries served, SWOT analysis, and forecasts for future commercial plans.

Marketing Analyst, 4/2000 to 2/2007

Built and led intelligence team supporting competitive performance, and implemented CRM system to share communication across company.

Researched and developed worldwide market strategy to bring brazing and soldering products to manufacturers, distributors, and market influencers.

Selected Achievement:

• Facilitated industry and customer identification project for new product launch that captured $10M within three years of initial commercialization.

Previous Experience

Watlow Gordon Company – Richmond, IL

Programmer Analyst, Product Engineering

Sales and Marketing Analyst

Product Specialist

Customer Service Specialist

Education & Professional Development

Master of Business Administration, 2014

Cardinal Stritch University – Kenosha, WI

Bachelor of Arts in Business Administration

Carthage College – Kenosha, WI

Associate Degree in Marketing Associate Degree in Accounting

Gateway Technical College – Racine, WI

Wisconsin School of Business Center for Professional & Executive Development

Lean Six Sigma Data Analysis

Business Process Improvement Using Lean Six Sigma and Performance Metrics

New Product Development (NPD) & Innovation

Professional Affiliations

Board of Directors and President - Park Square Condominiums

Society of Competitive Intelligence Professionals (SCIP)

American Welding Society (AWS)

Manufacturers Association for Plastics Processors (MAPP)

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