Marketing Manager

TIM KOUNADIS

508-***-**** *********@*****.*** LinkedIn.com/in/timkounadis

HIGH-TECH GLOBAL MARKETING LEADER

Proven high-tech marketing leader effective at the nexus of strategy, product management, and channels to drive revenue and brand performance. Adapt at building engagement, pipeline, and sales, particularly in technologies like cloud computing, storage, AI/MI, etc. Experienced and effective across customer-facing roles in diverse organizations ranging from venture-backed, mid-size, and large global technology and health-tech leaders. Impactfully collaborates across functions and builds agile teams that consistently exceed expectations.

• Strategic Marketing Excellence: Adept at conceiving and driving impactful marketing strategies and campaigns that speak to the needs of customers and advance business and brand. Maximizes resources with a keen ability to pivot, navigate change, and dial-in optimal marketing mix (digital and traditional) to effectively engage market, prospects, and customers.

• Adept Innovation Expertise and Curiosity: Proven track record of understanding, synthesizing and shaping technology and solution innovation into compelling, differentiated positioning, messaging, and campaigns that deliver business value to customers. Results achieved across a broad set of technologies including cloud-computing (hyperscale, hybrid), storage, AI/ML, to name a few.

• Profitable Growth Driver: Consistently delivers impactful business results by partnering across sales, product management, channels, and key internal and external stakeholders. Architected and led go-to-market campaigns that delivered double and triple-digit pipeline growth across diverse businesses including at IBM within the Cleversafe and Lotus Software divisions, as well as at Amazon Web Services. Pivoted IBM marketing resources to a 20-fold uptick in launch events, lowering costs while realizing an increase in engagement.

• Team Leadership: Reputation for developing empowered and supportive teams that are creative, marketing savvy, customer and business focused and with a record of consistently hitting or exceeding targets. Builds trust and unifies teams across cultures, building a safe, respectful, enjoyable, results-oriented work environment. Results measured and characterized by low attrition, high engagement, and mapping career paths of team members.

PROFESSIONAL EXPERIENCE

IRON MOUNTAIN, Boston, MA 2019 - 2020

A $4.2B American enterprise with 220K customers and 24K employees globally providing solutions in records management, information destruction, and data backup and recovery services. Vice President, Product/Portfolio Marketing and Worldwide Campaigns Reported to Chief Marketing Officer. Responsible for marketing an expansive portfolio of digital products, physical services, and expert services. Led team of five direct reports and a team of 15.

• Led strategic positioning shift from records management and physical services that defined the company for decades, to digital services and business transformation with an emphasis on Cloud, Microservice, and AI/ML.

• Conceived, evolved, and launched go-to-market strategy and campaigns across a diverse portfolio of physical, digital/cloud, and expert services that expressed the differentiated value of the company against competitors like AWS, Microsoft, Accenture, and others in the digital transformation space.

● Reorganized global marketing from a product-centric to solution/persona-centric organization aligned to rapidly evolving customer needs, that resulted in an increase in pipeline, sales, and ROI from marketing activities.

● Crafted and shaped nascent digital strategy to all stakeholders (customers, industry analysts, partners, and internal stakeholders) via direct and indirect marketing channels, positioning Iron Mountain as a challenger brand, and energizing our go-to-market efforts.

Tim Kounadis *********@*****.*** Page 2

AMAZON WEB SERVICES, Seattle, WA 2018 - 2019

A $25B subsidiary of Amazon providing on-demand cloud computing platforms/APIs to individuals, companies, and governments. Product Management Director

Reported to General Manager. Responsible for driving a $2B service line (top five within AWS portfolio of over 150 services) focused on migrating and modernizing Microsoft workloads from on-prem to AWS. Managed team of seven.

● Developed compelling content, initiatives, and campaigns to drive migrations to AWS against formidable competition from Microsoft/Azure, Google, and other hyperscale cloud providers.

● Increased revenue growth rate from 30 to 35 percent annually. AGFA HEALTHCARE, Canton, MA 2017 - 2018

Leading global health-tech imaging and HCIS provider, supporting care providers and health professionals, to deliver quality care and support intelligent decisions.

Vice President, Worldwide Marketing

Reported to General Manager. Responsible for end-to-end marketing strategy and execution to drive Enterprise Imaging Healthcare business. Managed budget of over $5M and a team of 30 professionals around the world with 5 direct reports.

● Drove new messaging platforms infused with Cloud and AI to advance business.

● Conceived and implemented strategy to advance brand and business by prominently embracing Cloud and AI.

● Worked across world-wide teams to launch instrumented campaign system IBM, Boston, MA 2002 - 2017

One of the world’s largest corporations with operations in more than 170 countries providing global solutions to IT and transformational services.

Director, Marketing IBM Cloud Object Storage (Cleversafe) (2016 – 2017) Reported to Chief Marketing Officer. Responsible for leading the marketing team -- brought in via acquisition of Cleversafe

(Cloud Object Storage). Managed 5 direct reports and a global team of over 20 professionals.

● Envisioned/implemented integrated strategy for product/portfolio digital marketing campaigns including analysts and media relations driving a 5X growth from pre-acquisition run-rate across all marketing metrics

● Defined differentiated value proposition that went beyond typical workloads and captured mind share.

● Worked across business lines to align effective, metrics-driven execution to achieve collective goal. Director, Cloud Computing (2010 – 2016)

Reported to Chief Marketing Officer. Responsible for defining, launching, and managing worldwide marketing and demand generation campaigns for IBM Cloud technology and related professional services.

● Partnering with Sales to drive double and triple-digit growth in business using full marketing mix across digital, in-person, and indirect marketing routes.

● Launched channel marketing initiatives to increase engagement, pipeline, and revenue through emerging partner categories – MSP, SaaS, and complementing traditional ISV and SIs.

● Led marketing integration of $2 billion acquisition of SoftLayer and $1.3 billion acquisition of Cleversafe, bringing in and integrating essential skills and techniques into the fiber of IBM marketing. Director, Worldwide Channel, SMB, and Industry Marketing (2006 – 2010) Reported to Chief Marketing Officer. Responsible for sales, enablement, marketing, product management, and development at worldwide level to ensure alignment/maximum effectiveness of indirect channels. Led team of 40 with 5 direct reports.

● Double-digit growth in pipeline/revenue from indirect channels including ISVs, Integrators, Resellers, and VADs.

● Implemented innovative Web 2.0 Channel Marketing initiatives leveraging social networking tools that were recognized as best practice across IBM Software Group.

● Increased pipeline from indirect channels – making partners most effective/efficient routes within the Lotus brand. Tim Kounadis *********@*****.*** Page 3

Senior Marketing Manager (2002 – 2006)

Reported to Vice President of Marketing. Charged with delivering impactful launches of flagship collaboration/portal offerings. Led and mentored 7 direct reports.

● Partnering with senior executives and business leaders, defined vision and messaging threaded across content, enablement, media/analyst engagement, and via web/social/digital initiatives worldwide.

● Transformed launches into strategic/instrumented component of marketing mix, increasing average events per launch from 12 to 250, by shifting from IBM to Partner-led events.

● Initiated aggressive engagement of business partners within launches in support of media outreach, hosting launch events, nurturing and providing references, and sponsoring IBM lead activities.

● Delivered keynotes at customer launch events across Asia, Australia/New Zealand, Japan, Europe, and USA. HYPERWAVE AG, Westford, MA 1999 - 2002

Knowledge Management technology company headquartered in Munich Germany, with Development in Graz Austria. Vice President, North America Marketing and Product Management Reported to General Manager. Orchestrated strategic shift in positioning, messaging, and direction that dramatically increased valuation to $.5 Billion, ahead of imminent IPO led by Deutsche Bank. Led global team of 10.

● Repositioned business from single product Knowledge Management (KM) vendor to international multi- product B2B provider delivering integrated suite of KM, corporate portal, and e-learning solutions.

● Launched company into North American market engaging prospects, customers, analysts, and media.

● Advised executive board on market trends to effectively position company with investment community. IBM/LOTUS, Cambridge, MA 1996 - 1999

Lotus Software company was acquired by IBM.

Senior Product Manager

Reporting to business owner, built new strategic business unit within Lotus that went from $0 to $13 million in 3 years. Co- managed diverse team of 45 across product development, QE, documentation, support, marketing, and product management.

● Provided product direction and vision based on input from customers, analysts, and company analysis.

● Partnered with sales to evaluate pipeline; identify strategic sales opportunities; engage domestically and internationally or assign resources to drive closure.

● Identified features to bring to market and value-add applications on Domino.Doc platform. COMPUTER ASSOCIATES, Westwood, MA 1987 - 1996

Founded in 1976, Computer Associates was a top software company. As of 2018, now a part of Broadcom. Product Analyst (Product Manager) (1992 - 1996)

Technical Support Manager – Access Technology (acquired by Computer Associates) (1987 – 1992)

● Managed diverse group of PC and Mainframe offerings including database query and groupware tools.

● Identified Beta test sites and managed this key product-launch phase.

● Developed marketing collateral; communicated with media on product features/benefits; participated in trade shows.

GRUMMAN AEROSPACE, Bethpage, NY 1986 - 1987

US producer of military/civilian aircraft founded in 1929; merged in 1994 with Northrop Corporation to form Northrop Grumman. Associate Configuration Engineer

● Monitored configuration/changes to electronic surveillance equipment on Navy E-2C Hawkeye and C-2 aircrafts. EDUCATION

Babson College, Wellesley, MA, MBA with concentration in Marketing and Entrepreneurship Dowling College, Oakdale, NY, BS, Aeronautics and Applied Math (Magna Cum Laude)

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