Social Media Digital Marketing
Resume:
Alexandra Perez
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Alexandra Perez
Atlanta, GA 30326
adcgwb@r.postjobfree.com
EDUCATION
Master of Business Administration (MBA), Marketing 2019 – 2020 University of Texas, Accelerated Program
Bachelor of Arts, Journalism and Marketing 2012 - 2016 Focus in Advertising and Public Relations
University of Arkansas, Fayetteville, Arkansas
EXPERIENCE
Czarnowski Event Services, Atlanta, GA
Account Manager
2019 - Present
• Lead interface on daily client interaction for meetings, events and trade shows.
• Responsible for overall success, completion and profitability of events with a focus on client satisfaction.
• Serve as liaison between clients and over 100 venues and vendors nationwide.
• Assist in RFP meetings with top tier clients, including Fortune 500 companies.
• Manage and coordinate between all internal departments regarding production, design and show services.
• Develop and manage show schedule for client in advance for all upcoming shows, meeting and events.
• Responsible for creating estimates and managing client budgets ranging from $150k-$1.2M Huawni Inc., Tyler, Texas 2017 - 2019
Event and Program Director
• Coordinated and planned daily on-site special events for 350+ individuals over a 12 week youth program.
• Successfully recruited and hired 75 staff members through recruiting events, staff retention activities and online recruiting.
• Managed and mentored the daily schedule and work flow of 45 event staff.
• Managed the re-engineering of the Company Employee Manual resulting in improved and increased productivity amongst event staff members.
• Strategically implemented selective hiring process that resulted in a 27% increase in staff retention.
• Collaborated with team in producing detailed and essential operation processes resulting in the company operating more efficiently.
Marketing Coordinator
• Managed company Facebook, Instagram, and Twitter account daily content via Hootsuite.
• Developed weekly newsletter and blog content for 30,000+ subscribers.
• Strategized 30+ email campaigns annually, including drip campaigns resulting in a 29.45% open rate, an 18.06% CTR, and a 0.41% unsubscribe rate.
• Produced Prospective Customer Information Guide using Adobe Illustrator and Photoshop.
• Created and implemented company’s first editorial and social media content calendar. Alexandra Perez
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Pine Cove, Tyler, Texas 2016 - 2017
Program Coordinator
• Created, managed and executed a nationally approved curriculum project to 80+ educational client groups, while maintaining a hospitable and engaging environment for these hosted clients visiting the site for multi day programs.
• Due to improved project and client management, clientele participation increased from 4,000 to 7,000 attendees over a 9 month period.
Huawni Inc., Tyler, Texas Spring 2016
Digital Marketing Intern
• In collaboration with Director of Marketing, managed the company’s daily social media content on all social media channels.
• Developed and implemented a new social media campaign that resulted in an average increase in sales of 10% in a 90 day period.
• Developed engaging content to build social media presence and therefore, followers, resulting in a 20% increase in audience engagement in 90 days. This content included video, contests and blog posts.
TECHINCAL SKILLS
• PC, Mac and Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Light room)
• Zoho CRM Manager, Hootsuite, Google Analytics, Asana, Google AdWords, Telegraph Wires Email Marketing
• Typewriter, WordPress, Evernote
• Social Media: Facebook, Twitter, Instagram, LinkedIn, G Suite ACHIEVEMENTS
• University of Arkansas Dean’s List
• PRSA – PR Chair, Public Relations Student Society of America
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