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Marketing Manager Digital

Norwood, MA
March 27, 2020

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Lisa Jones 617-***-****

Data-driven senior Marketing professional experienced in fast-paced professional services and technology companies. Experience complemented by MBA degree.

Core competencies include:

• Project Management • Events • Relationship Building • Branding • Social Media

• Content Development • Digital Marketing • CRM Databases • Business Development


Digital Marketing Specialist ClickSafety Mar. 2018 – June 2019

Drove B2B marketing campaigns and lead generation

Led conferences, including pre/post marketing, ROI, event logistics, improvement opportunities, sponsorships, and onsite presence

Owned and tracked B2B ROI for all initiatives, focusing on areas of opportunity, driving automation and accountability

Proactively supported Sales, including capturing testimonials, collateral creation, eNewsletters, and promotional emails

Marketing Manager Computer Sports Medicine Jan. 2016 to July 2017

• Owned all phases of rebranding initiative - segmentation, messaging, creative, and pre-launch

• Managed, planned, and effectively implemented all activities associated with tradeshows

• Aggressively increased leads through targeted marketing initiatives and brand awareness

• Responsible for new product launch communications and marketing plans

• Generated audience specific content for multiple product lines

• Member of senior management team

Marketing Specialist Tekscan Jan. 2014 to Jan. 2016

• Led marketing communication and strategy initiatives for division

• Managed all aspects of advertising and lead generation

• Responsible for $150K marketing budget

• Created targeted content to push prospects through buying process and reduce sales cycle

• Submitted proposals and created presentations for events in order to secure speaking engagements with key medical device design engineer audience

Marketing Consultant Freelance Sept. 2012 to Jan. 2014

• Survey design and execution to obtain customer feedback for future service enhancements

• Event research and recommendation

• Copy writing and editing

• Marketing plan creation to direct future marketing and communication initiatives of the organization

• Overall marketing guidance and direction

Marketing Manager NaviNet Sept. 2010 to June 2012

• Responsible for utilization initiatives aimed at increasing use and adoption of NaviNet's product suite among provider offices

• Managed all marketing communication campaigns for major national (e.g. Aetna, Cigna, United) and regional health plans

• Acquired customer quotes and testimonials for database

• Managed new user resources, educational tools and resources

• Member of Customer Experience and Satisfaction Committee tasked with initiatives to improve customer experience and satisfaction

• Designed and launched surveys in order to obtain customer feedback for product enhancements and client road maps

Marketing Manager SilverSword May 2007 to June 2010

• Led all marketing, business development, sales and client relationship processes

• Initiated and launched Client Loyalty and Incentive Program that led to increased referrals

• Identified prospective clients through networking and business trade associations

• Delivered sales presentations, developed proposals, negotiated contracts, and managed client relationships

• Increased web visits through writing fresh content such as customer testimonials and press releases

• Garnered press coverage in the Boston Globe Online, Yahoo!, Boston Business Journal, etc.

MBA Marketing Associate (Co-Op while in MBA program) Dell-Perot Systems 2006 to 2007

• Internal customer survey design and result analysis in order to create better selling tools for representatives

• External and internal corporate branding initiatives, such as corporate presentation, partner representation, new website architecture, communication consistency, etc.

• Electronic newsletter tracking and analysis resulting in more customer appealing articles, thus increasing hits and time spent per article

• Customer and partner workshop event planning and logistics


MBA, Simmons College - Boston, MA

BBA Business Marketing, Radford University - Radford, VA


MS Office Suite, HubSpot, Marketo, Microsoft CRM, ACT, SalesForce, Genius, Constant Contact, and SurveyMonkey

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