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Digital Marketing Social Media

Duluth, GA
March 27, 2020

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Phone: 678-***-****



A self-motivated professional, with proven interpersonal skills and ability to adapt in both local and international markets. Equipped with 7+ years of experience in data analysis, business intelligence and analysis and enterprise marketing management software in telecommunication industries.


Ebonyi State University, Ebonyi State 2005

- 2010

Bachelor of Science in Animal Science

St. Paul's Minor Seminary,Airport Road, Benin City Edo State 1998-2006 Senior School Leaving Certificate (High School Diploma) SKILLS

● Oracle Database Management

Systems (IBM Certified)


● DB2 (IBM Certified)

● Microsoft SQL Server 2008

● Programmer in XML

● Java

● WAS (Webshere Application Server)

(IBM Certified)

● TWSS (Telecommunication Web

Service Server) Charging Gateway


● Linux/Unix/Aix


● Cognos


Cryptonix Consulting Limited LLC 2019 - PRESENT

Freelance, Digital Marketing

● Coordinate the implementation of online marketing for clients on the platform

● Manage mobile and digital marketing using social media

● Create, monitor and execute campaigns for clients

● Generate reports on campaigns

● Clients include: Geyser, Inc.

Surgical Care Affiliate May 2019 – Dec 2019

SQL Server Database Administrator

● Created new SQL accounts to replace legacy accounts

● Migrated and monitored new accounts to Thycotic secret server application

● Created new Avamar accounts for all existing SQL DB/Instance

● Installed Avamar client and plugin software

● Created, configured and tested new Avamar backup jobs

● Restored new backup databases and instances

● Installed and configured DD BOOST on all servers

● Fine tuned SQL queries that were causing deadlocks Cigna - Healthspring (Remote Position) March 2018 – April 2019 SQL Server Database Administrator

● Utilized native monitoring and troubleshooting tools to enhance performance and optimization

● Experienced in High Availability (HA) and Disaster Recovery (DR) options, including and not limited to Replication and log shipping

● Deployed SSIS packages and SSRS reports

● In-depth Knowledge of clustering, high availability solutions and disaster recovery

● Participated in disaster recovery drills, using SAN level replication

● Proficient with SQL server third party monitoring tools like Idera SQL diagnostic manager, Redgate, SQL safe, SentryOne and Solarwinds

● Automated processes using PowerShell scripting

Axis Bank 2018 - 2019

UNICA Specialist, Data and Customer Analysis

● Executed campaigns for Axis Bank products/Services through IBM Unica using communication channels like email, sms,crm,interact, push notification and point of sale

● Worked with Campaign operations team to apply statistical tools and techniques for strategic marketing of various Cards, Assets, Liabilities, Loans, Retail and Loyalty products of the Bank

● Utilized IBM UNICA Campaign optimization tool (Unica’s Data mining and strategic marketing tool) & MS-SQL & Oracle 10g for Data Pulling, Response and Cross-sale the Liabilities & other Third Party Products

● Performed various operations such as: pre and post campaign analysis, campaign development, quality checking and campaign launching

● Used SQL/Oracle to fetch/validate required customer data

● Migrated campaign from IBM UNICA V9 to V10

● Quality checked migrated campaigns in V10

● Optimized campaigns to improve performance

● Utilized IBM Watson Campaign Automation (WCA) to create email and push creatives

Airtel Rwanda, Nigeria & DRC (Marketing Operations) 2016-2018 UNICA Specialist, Data and Customer Analysis

● Developed campaigns to manage customer lifecycle, prevent customer churn and manage winbacks

● Managed predictive analysis and retention of top quality customers

● Built campaign strategy with the business team and rendering appropriate advice when deemed fit to the business

● Created, developed and monitored campaigns as per campaign brief shared by business

● Conducted testing of campaigns and obtained sign off on internal testing product

● Investigated errors and engaged with IBM/Airtel support team for speedy resolutions

● Deployed UNICA application on AIX server and websphere application server

(WAS) systems

● Planned, analyzed and forecasted campaigns with Cognos application IBM West Africa Limited, Airtel Nigeria 2011 - 2016 Telecomm Business Operations Analyst

● Implemented numerous business optimization projects and reporting tools that improved efficiency, reduced expenses, labor costs, and maximized profit by automating outdated manual processes

● Configured and managed VAS products on applications like Blackberry, VASSDP, Bonus, Charging Gateway and GIS

● Provisioned re-active retention subscribers for Bharti Airtel to attain and exceed churn targets and winbacks

● Supported Blackberry Broker, Data-bundle, Simswap, Bonus, Charging Gateway, UNICA applications on OS and DB level

● Provided support on Oracle,Java and Python,XML,MYSQL,PHP based applications support used for provisioning (Debiting and Crediting), Registration and authentication systems to ensure the efficient running of business operations

● Provided support on Geographical Information System to enable the business team project and analyze market trends

● Monitored security and compliance policies across all applications by ensuring Bharti Airtel Compliance policies are met


● Airtel's CEO Awards for best IT supporting staff (2014)

● Most outstanding support staff with respect to customer satisfaction and prompt delivery of service (2014)

● Reduced Negative ROI for marketing campaigns and clocking net positive revenue on a quarterly basis for Airtel Rwanda by using UNICA as a marketing tool in achieving this milestone (2016)

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